In this episode, host Wendy Harris is joined by long time networking pal Jane Pallister.

Jane will be sharing her expertise and experiences in sales and marketing and will take us on a journey through her 23 years of business experience, from her early days in radio to her successful career as a sales consultant.

"Having that knowledge of the other person, the potential customer, means we can start matching our products and services with their needs. Because everything you do there's one of two things it either provides a gain or solves the pain. That's what we're selling, really..." - Jane Pallister, Making Conversations Count - August 2023 

With her expertise in curriculum development and her involvement with esteemed universities and business schools, Jane has crafted a blueprint for success.

She shares her experiences in creating a core growth action plan for the renowned Help to Grow management program, which earned the approval of Rishi Sunak. 

We'll delve into the importance of making conversations about features and benefits count in business and how structures and frameworks can facilitate those crucial discussions about products and services.

Jane will discuss her own creation, the FABTECA theory, which provides a clear understanding of the differences between features, advantages, and benefits.

As we know, Wendy has her own framework -  "the four R formula" for achieving results.

But it's not just about sales and marketing.

Jane's work extends beyond the business world.

During the ongoing pandemic, she has dedicated herself to helping businesses navigate these challenging times.

We'll hear about her experiences, the impact she made on others, and how she managed to stay afloat when the funding for her programs disappeared.

So, whether you're a business owner looking to improve your sales techniques, an aspiring entrepreneur seeking guidance, or simply someone interested in the power of conversations, this is an episode you won't want to miss.

Get ready to learn, be inspired, and make your conversations count with Jane Pallister and the story of FABTECA on "Making Conversations Count"!

Explore the significance of structures in facilitating meaningful conversations about products and services.

Learn how these frameworks provide reassurance, build customer confidence, and ultimately lead to successful sales.

Jane has honed her skills over her 23 years in business and sales, and she presents compelling insights on the value and criticality of structures, particularly in her domain of FABTECA. 

We're going to learn how Jane's rich experience in sales began even before her 23 years in business.

Explore her insights into the art of conversation, the significance of active listening, and the power of identifying customers' needs before presenting features and benefits.

Discover how she incorporates the FABTECA theory in her own business operations, which provides valuable clarity around the distinction between features and benefits.

Prepare to be inspired and motivated by Jane's journey towards sales excellence.

00:01:48 FABTECA explained 00:09:30 Suitcase example 00:14:06 Under promise, over...