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  • Ep 395: Office Hours with Kevin - Debut Episode

    Ep 395: Office Hours with Kevin - Debut Episode
    2025/07/10
    Listen, like, and subscribe on your favorite platform!In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic thinking, and leadership, all with a lens toward avoiding the shortcuts that sabotage long-term success. If you're serious about your craft, this one will feel like a reset button.🔍 In This EpisodeThe four stages of development, from “you don’t know what you don’t know” to conscious competence, including:Why fast-tracking your career might land you face-to-face with Lucifer himselfTactical ways to stand out and get ahead (hint: daily habits matter)Signs you've mastered your craft without realizing itWhen to shut up, when to risk it, and when to stop acting your age and get curious againThe doors are open. The questions cut deep. The answers? Not for the half-hearted. If you’re in the thick of a marketing career at any stage, this episode will leave you smarter, clearer, and maybe even a little more fired up to level up.🎧 Listen now. Bring your questions next time: Office Hours exists to bring you a front-row seat into deeper conversations between a fresh pair of marketing eyes in the homebuilder industry and a seasoned pro serving up career-changing perspectives and playbooks.

    The post Ep 395: Office Hours with Kevin - Debut Episode appeared first on Online Sales and Marketing for Home Builders - DYC.
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    39 分
  • EP 394: Ride the Wave or Be Dragged

    EP 394: Ride the Wave or Be Dragged
    2025/07/02
    Listen, like, and subscribe on your favorite platform!No guests. No segments. Just Kevin, a porch mic, and four surf-side stories from Hilton Head to help you reset your marketing instincts.
He covers:What happens when you fight the tide (and lose)Why your best data might be lying to youHow to spot a shark before the lifeguard doesThe missed wave sitting in your CRMThis isn’t a how-to. It’s a how-it-feels. And sometimes that’s the episode you need.🎧 Tune in. The ocean doesn’t wait.

    The post EP 394: Ride the Wave or Be Dragged appeared first on Online Sales and Marketing for Home Builders - DYC.
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    13 分
  • Ep 393: Rule Bending, Rule Breaking

    Ep 393: Rule Bending, Rule Breaking
    2025/06/26
    Julie Jarnagin joins Beth Russell and Jackie Lipinski to tease out the topic of how to play by the rules and win. Is your team sliding into a panic-fueled (rule)bender? DYC has got you! Julie, Jackie and Beth talk mid-year pivots, market psychology, and incentives missteps, all to help you know when to break the rules vs. when to follow them. Tackling everything from Michelin guides to Groupon flops, this episode is your unofficial halftime huddle.Note: The team experienced technical difficulties throughout this episode; please excuse any audio issues as we work through new processes and platforms. Special Announcements: Summit speakers are live on the site! Visit www.onlinesalessummit.com to read about our featured keynote speakers.Story Time [03:42]Rule #1: Follow the RulesMidsummer panic? Stop bending the rules and get back on track.Dust off those goals and remember with presale, process is progress.Rule #2: Know When to Break Rule #1Find your Michelin strategy… no sabotage requiredWhen conventional wisdom and today’s trends are wrong for youIn the News [19:38]Redfin: U.S. Home Prices Hit an All-time HighMeta Advises Page Managers to Post Links in Comments🎧 Listen now and rethink what’s urgent, what’s lasting, and what your audience really needs.Like and subscribe on your favorite platform!

    The post Ep 393: Rule Bending, Rule Breaking appeared first on Online Sales and Marketing for Home Builders - DYC.
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    35 分
  • Ep 392: The Eye of the Fire

    Ep 392: The Eye of the Fire
    2025/06/19
    In this episode, Kevin Oakley is joined by Beth Russell and Jackie Lipinski for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to feel like a firefighter, why leadership fatigue is a very real thing, and how the industry's obsession with quick fixes like AI-generated ads might be missing the point. From shifting ad expectations to reclaiming clarity in your work, this one’s packed with insight.

🎧 Listen in for a refreshing dose of validation, perspective, and tactical advice.Story Time [00:38]Jackie – Feeling like firefightersBeth – Is it burnout or something else?Kevin – why it’s a win to find a lead-quality lie in the dataIn the News [16:40]Google Promoted Pins Come to Maps for Demand Gen CampaignsMeta Aims to Fully Automate Ad Creation Using AI If your brain feels overloaded or you’re tempted to chase the newest AI shortcut, this episode reminds you where the real value lies: in clarity, strategy, and staying human.

Like and subscribe on your favorite platform!

    The post Ep 392: The Eye of the Fire appeared first on Online Sales and Marketing for Home Builders - DYC.
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    28 分
  • Ep 391: Homes.com Sets Its Sights on Builders

    Ep 391: Homes.com Sets Its Sights on Builders
    2025/06/11
    Kevin Oakley is joined by Chris Mumford, CMO of CoStar Group Marketplaces, and Marc Regardie, Senior Director of New Construction at Homes.com. They pull back the curtain on why they want to become the most influential platform for new construction listings, how homes.com is different, and what it takes to disrupt a deeply entrenched real estate category. From Chris’s experience leading one of the largest media campaigns in real estate history to the quiet power of aligning incentives between builders and consumers, this episode is full of big bets anyone paying attention to the homebuilding industry will want to hear.Built Differently on PurposeA new take on how leads workMarc talks about how and why homes.com is “fixing what’s missing.”The Long Game Starts HereChris' winning plays from the days of insurance warsBuilding a brand people actually likeWhat Builders Should KnowNo paywall, no catchMatterports: now table stakesWhether you're skeptical of another portal or curious about where this one’s headed, this episode offers an insider look at a platform that aims to reshape how new homes are found and sold.

🎙️ Tune in, share it with your team, and keep an eye on what launches this summer.Like and subscribe on your favorite platform!

    The post Ep 391: Homes.com Sets Its Sights on Builders appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 分
  • Ep 390: Punch Above Your Weight with Steve Shoemaker

    Ep 390: Punch Above Your Weight with Steve Shoemaker
    2025/06/05
    Market Proof Marketing · Ep 390: Punch Above Your Weight with Steve ShoemakerIn this episode of Market Proof Marketing, Kevin Oakley is joined by Steve Shoemaker, President of Ideal Homes in Oklahoma City. From gluing sales contracts to leading an entire company, Steve shares the mindset shifts and hard-earned lessons that helped him grow beyond his original marketing role.

It’s a conversation packed with career wisdom, hilarious stories, and a preview of what Steve will bring to the stage at this year’s Online Sales & Marketing Summit.What You’ll LearnHow to Punch Above Your Weight• Trade frustration for curiosity and start adding value everywhere you can• Leverage data like a scalpel, not a shield, and let the numbers move the roomWhy Strategic Patience Wins• Master the balance between ambition and restraint without losing momentum• Embrace productive paranoia and learn when to act, wait, or get out of the way🎧 Listen now to hear why being low maintenance might be your biggest career flex. Want to hear more from Steve on career and growth? Don't miss his session at the Online Sales & Marketing Summit in Chicago!Also Mentioned in the Episode:Steve's First DYC Appearance - Ep 5: Old Habits Die HardMPM Ep 69: Parade of Homes - Is It Worth It? With Steve ShoemakerLike and subscribe on your favorite platform!

    The post Ep 390: Punch Above Your Weight with Steve Shoemaker appeared first on Online Sales and Marketing for Home Builders - DYC.
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    29 分
  • Ep 389: Fix the Pics Before the Price

    Ep 389: Fix the Pics Before the Price
    2025/05/29
    Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn’t blindly trust automation, especially in homebuilding.Special Announcements2025 Summit is filling up and on-site rooms are booking fast - be sure to get your ticket today.🕐 Story Time [00:46]Beth: Shares an email from a marketer who’s thriving in a tough market.Julie: Tells a cautionary tale about painted brick and false assumptions.Kevin: Highlights the value of creatively marketing each finished home.🗞️ In The News [19:04]Google's New AI Ad Tool: AI MaxApril Home Sales Dropped to the Slowest Pace Since 2009Market Proof Marketing is a weekly podcast by Do You Convert, dedicated to new home marketing professionals. Hosted by Kevin Oakley, the podcast offers insights, interviews, and commentary to help you market smarter.Like and subscribe on your favorite platform!

    The post Ep 389: Fix the Pics Before the Price appeared first on Online Sales and Marketing for Home Builders - DYC.
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    41 分
  • Ep 388: Can't Stop, Won't Stop Connecting Ideas

    Ep 388: Can't Stop, Won't Stop Connecting Ideas
    2025/05/21
    Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Key TopicsUsing conversation intelligence tools to streamline CRM input and improve coachingExploring AI’s coaching potential and why human-to-human dialogue remains critical in the sales funnelReflections on how AI search is still evolving and why it’s not what’s driving April’s lead volumeCommunity launch timing: how fear of delays is keeping teams from maximizing early interestSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summitStory Time [2:06]Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn’t stress about AI search optimization—focus instead on creating quality content.In The News [26:25]Lot Supply Loosens, but Market Still UndersuppliedThe team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. Homes.com Will Boost Banned Listings on ZillowKevin breaks down Zillow’s new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.Join DYC’s All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time or Things We Love, Things We Hate? Let us know: your messages bring us joy (and influence podcast decisions!).Like and subscribe on your favorite platform!

    The post Ep 388: Can't Stop, Won't Stop Connecting Ideas appeared first on Online Sales and Marketing for Home Builders - DYC.
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    40 分