Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners.

She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, reducing tech debt, and effective lead nurturing through CRM and marketing automation platforms.

She also outlines the 'Bumper Blueprint' strategy, focusing on custom CRM enhancements, segmentation, and automation to streamline sales and marketing operations.

Listeners will gain insights on improving lead capture, implementing follow-up sequences, and creating VIP customer experiences, all aimed at increasing revenue and efficiency. 00:00 Introduction to Marketing Automation 00:36 Workshop Insights and Challenges 03:28 Strategies for System Integration 04:18 The Bumper Blueprint: A Marketing Growth System 05:27 Client Case Study: Custom CRM and Marketing Automation 12:18 Segmentation and Customer Journey 16:25 Lead Capture and Nurturing 38:01 Engagement Tracking and Database Health 42:12 Implementation and Training 43:45 Conclusion and Next Episode Preview

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Have you ever struggled to implement a CRM for your business? Or just simply setup a simple automated sequence?

You're not alone! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com delves into the essentials of creating successful marketing automation for businesses.

She explores the growth and trends in the global marketing automation industry, shedding light on critical data from Forster's study and other research findings.

The key barriers to marketing automation success, include

- lack of strategy,

- marketing and sales misalignment

- system complexity,

- inadequate data quality, content relevance, employee skills, and budget constraints.

Jovana also introduces strategies and tools, particularly the Bumper Blueprint System, to help businesses bridge the gap between their needs and technical implementation challenges, with practical examples from various industries. 00:00 Introduction to Marketing Automation Made Simple 00:42 Understanding the Marketing Automation Landscape 01:21 Industry Trends and Market Growth 05:01 Barriers to Marketing Automation Success

08:04 Marketing vs. Sales Misalignment. 15:47 Overcoming Barriers with Effective Strategies 18:05 Conclusion and Next Steps

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you always talking to unqualified leads? Are your email open rates tanking?

It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list.

They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists.

Key takeaways include

• validating emails
• obtaining permission
• avoiding spam traps
• using welcome series
• segmenting your list
• handling inactive subscribers
• and sending relevant content.

If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time.

Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segmenting Your Email List 15:38 Handling Unsubscribes 22:40 Dealing with Inactive Subscribers 26:52 Win-Back Campaigns 30:07 Conclusion and Future Episodes

Please note: The correct email validation tool is called NeverBounce or BriteVerify

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey everyone! It's Jovana here and I'm back with another season and this episode is about what I've been up to since I last spoke to you, a big shout out to a listener and my thoughts on customer journeys and that sometimes having friction is not that bad for business!

I'm sharing lessons from my personal experiences.

Tune into learn more

Here's what we cover:

[00:02:20] Cryptocurrencies and blockchain technology

[00:04:00] Automation agency inspiration

[00:09:17] When is it OK to be bumpy

[00:14:15] When is it NOT OK to be bumpy in your customer journey?

[00:17:09] Understanding customer awareness stage

[00:21:59] Customer journey with hybrid cars

[00:23:55] All about applying automation in your agency and business.

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hi again and thank you for tuning into Marketing Automation Made Simple Podcast.

This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster.

Today I'm excited to close off this season with a company that we've all grown up with. Everyone of us would've used their platform to kickstart our careers in digital marketing or if you're a business owner, who has a website, you would've seen their logo everywhere online and used their platform to automate your first marketing email.

My guest today is Adam Anger, who is the Chief Sales Officer and Head of International at Intuit Mailchimp.

Mailchimp is a brand that has inspired many of us and it continues to surprise us. With the recent acquisition by Intuit, Mailchimp will be expanding their offering to serve more small and mid-sized business by integrating with Intuit product suite. Think Quickbooks online and Mailchimp deep data integration. Exciting!

I've met Adam Anger here in Melbourne, Australia as they are also expanding offices globally and are looking to partner with more savvy digital marketers and help more small businesses thrive.

I'm excited to dive into this episode! Let's do this

Timestamp:

[00:01:22] Adam's Background and The Future of Mailchimp

[00:05:27] Email marketing and AI evolution with Intuit Product Suites

[00:10:02] Email marketing renaissance

[00:15:18] AI-powered customer segmentation

[00:16:22] Email marketing and Gen AI

[00:20:13] MailChimp's Global Expansion and Partnership program

[00:25:43] MailChimp's endless future

Intuit Mailchimp Event in London and Sydney is called From Here, To There and you can register here

Agencies looking to partner with Intuit Mailchimp?

Check out their Partner Program here to learn more

Connect with Adam Anger on LinkedIn here

Follow Intuit Mailchimp on LinkedIn here to learn more about their roadmap

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations.

There are 10 things that we like to keep front and center when creating automations or working with clients.

And these are:

1. Work less, convert more
2. Simplicity
3. If you set it and forget it, you will regret it
4. If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval
5. Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL
6. If in doubt, always choose native
7. Amplify what's working
8. When things go wrong, go back to the start
9. Test, test, test, and test

Bonus:

10. Automate responsibly - Chris Davis from Automation Bridge

Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify.

Time Stamps

[00:00:58] The evolution of technology

[00:06:51] Always review automations for success

[00:08:17] Embracing creativity in work

[00:13:36] Amplify what's working

[00:16:04] Automate Responsibly

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space?

Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠.

Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike.

Here's what we discuss:

[00:02:06] Segmentation explained in layman terms.

[00:10:22] What is a successful business segmentation.

[00:18:35] Using segmentation to amplify success.

[00:22:45] The impact of AI in marketing.

[00:25:04] AI in Marketing Automation Industry.

[00:30:14] Seth Godin's thoughts on AI

[00:34:03] Segmentation in marketing automation.

[00:37:15] Tags vs. Fields - which one is better for data gathering

Chris L. Davis Bio

Chris L. Davis is one of the most highly sought after marketing automation consultant and advisor in the industry. With a unique background in electrical engineering and leadership roles at major startups like Leadpages and ActiveCampaign, Chris has helped numerous startup companies raise a collective of over $157 million in capital. Combining his technical and marketing expertise, he developed a systematic approach to building automated marketing systems inside of businesses to maintain a lean operational footprint while experiencing enterprise level revenue scale. Passionate about empowering marketers, Chris created a membership community that serves as an ever-growing online resource, equipping digital marketers with the tools and techniques they need to automate the marketing of any business effectively.

You can follow Chris Davis on LinkedIn here - https://www.linkedin.com/in/businesschris/

To view the mentioned resource - click here.

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI.

We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier.

Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platform has evolved into a game-changer.

Zapier's origin story pops up, dating back to 2011 when the tech scene looked quite different. Reid spills the deets on Zapier's recent glow-up, adding first-party tools like Tables and Interfaces to level up the automation game.

Reid shares the latest in Zapier's AI game with a new slick AI Zap Builder that lets you describe your workflows using simple, everyday language. No more techy headaches!

Tune in to learn what the future holds for Automations and AI as Reid shares his thoughts from Zapier's perspective and beyond.

Reid will be presenting at the ActiveCampaign's Leap Day Extravaganza Event! He'll be talking about how to use ChatGPT in automations. You definitely wanna be there – it's gonna be a blast!

This conversation is like your backstage pass to the evolution of Zapier and the super cool role AI plays in shaping the future of automation. Tune in, it's a wild ride! 🚀✨

This summary was made possible thanks to AI :)

About Reid Robinson

Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI’s GPTs. His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training.

Time stamp

[00:02:20] Reid's background - AI and NFT

[00:05:09] Marketing automation and AI

[00:09:39] Content generation with Zapier

[00:13:55] AI tools for email scraping

[00:18:57] Automation in business operations

[00:20:55] AI-generated code for users

[00:23:40] Exciting tech advancements discussed

You can follow Reid on

LinkedIn https://www.linkedin.com/in/reidtrobinson/

X/Twitter https://twitter.com/Reidoutloud_

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales