Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

著者: Jessica Howard: eCommerce Marketing Coach
  • サマリー

  • Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

    Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


    If you’ve ever asked yourself:

    • Why isn’t my eCommerce store earning more
    • why your ad isn’t performing
    • why your emails aren’t being opened
    • why do people visit my website but don't buy
    • Why are my customers finding my site from this referral source


    This is the show for you!


    We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

    Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

    New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


    © 2025 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
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あらすじ・解説

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


© 2025 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
エピソード
  • 26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms
    2025/04/24

    Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing?

    Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first steps to take.

    You'll walk away from this episode knowing the answers to these questions:

    • When is the right time to transition from Etsy to Shopify?
    • How much money should I be making on Etsy to be successful on Shopifiy?
    • How do I start a Shopify store after being on Etsy?
    • What steps do I need to take when I transition to Shopify?
    • Is it a good decision to go from Etsy to Shopify?

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to episode 14 on Starting Your Shopify Store.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    23 分
  • 25. Email Marketing for Beginners: Why You Need an Email List from the Beginning
    2025/04/17

    If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes!

    On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat.

    After listening to this episode, you'll finally have answers to:

    • Why do I need an email list?
    • How do I start email marketing?
    • When do I implement email for my marketing strategy?
    • What should I send to my email list?
    • Should I start sending automated emails?
    • What email flows do I need for my eCommerce business?
    • What tools do I need to start email marketing?

    Plus, Jessica shares how building your own village is so important in business & in motherhood.

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to episode 15 on How to Use Email Marketing to Drive Sales.
    4. Listen to episode 18 for Which Email Platform is the Best for eCommerce.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    21 分
  • 24. How to Launch an eCommerce Business as a Mom
    2025/04/10

    Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?

    If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you.

    In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that will help you finally start and how to overcome your fears.

    Listen to today's episode if you've ever wondered:

    • How do I make my dream of being an online store owner a reality?
    • What are the first steps in starting an eCommerce business?
    • Can I be an entrepreneur while also being a mom?
    • When is a good time to start an online business?
    • What product should I sell online?
    • What's the best platform for eCommerce businesses?

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to my episode of Freedom by Design.
    4. Listen to my episode of Mompreneur Mastery.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    23 分

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