• 26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms
    2025/04/24

    Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing?

    Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first steps to take.

    You'll walk away from this episode knowing the answers to these questions:

    • When is the right time to transition from Etsy to Shopify?
    • How much money should I be making on Etsy to be successful on Shopifiy?
    • How do I start a Shopify store after being on Etsy?
    • What steps do I need to take when I transition to Shopify?
    • Is it a good decision to go from Etsy to Shopify?

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to episode 14 on Starting Your Shopify Store.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    23 分
  • 25. Email Marketing for Beginners: Why You Need an Email List from the Beginning
    2025/04/17

    If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes!

    On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat.

    After listening to this episode, you'll finally have answers to:

    • Why do I need an email list?
    • How do I start email marketing?
    • When do I implement email for my marketing strategy?
    • What should I send to my email list?
    • Should I start sending automated emails?
    • What email flows do I need for my eCommerce business?
    • What tools do I need to start email marketing?

    Plus, Jessica shares how building your own village is so important in business & in motherhood.

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to episode 15 on How to Use Email Marketing to Drive Sales.
    4. Listen to episode 18 for Which Email Platform is the Best for eCommerce.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    21 分
  • 24. How to Launch an eCommerce Business as a Mom
    2025/04/10

    Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?

    If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you.

    In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that will help you finally start and how to overcome your fears.

    Listen to today's episode if you've ever wondered:

    • How do I make my dream of being an online store owner a reality?
    • What are the first steps in starting an eCommerce business?
    • Can I be an entrepreneur while also being a mom?
    • When is a good time to start an online business?
    • What product should I sell online?
    • What's the best platform for eCommerce businesses?

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to my episode of Freedom by Design.
    4. Listen to my episode of Mompreneur Mastery.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    23 分
  • 23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business
    2025/04/03

    If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting!

    On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to franchise owner to eCommerce brand owner and now creative agency owner, all while raising her son.

    If you've ever wondered:

    • Should I start an online business?
    • How to balance motherhood and entrepreneurship?
    • What you need in order to create an Amazon listing that converts?
    • How to pivot your career from corporate America into entrepreneurship?

    Then this episode is for you! We can't wait for you to listen to it!

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Follow Tina on Instagram @listingstudios, visit her website www.listingstudios.com and listen to her podcast, Freedom by Design: Anywhere is Possible Through eCommerce.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    46 分
  • 22. How to Stay Consistent with Marketing When Life Gets Busy
    2025/03/27

    Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family?

    Then this episode is for you!

    In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out.

    If you've every asked yourself:

    • How am I going to get everything done?
    • What should I prioritize for my eCommerce marketing?
    • How can I work smarter in my business?
    • How to drive more sales?
    • How to deal with mom guilt when you're a business owner?
    • How to build a simple marketing strategy?
    • What marketing brings the most return?

    You'll discover the answers in today's episode.

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to episode 8 about writing product descriptions that sell.
    4. Listen to episode 12 to learn how to increase Average Order Value with Upsells.
    5. Listen to episode 16 about how to save 60 hours per week on your eCommerce marketing.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    26 分
  • 21. 6 Marketing Metrics You Need to Track for Your eCommerce Business
    2025/03/20

    Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert?

    Then today's episode of Marketing for eCommerce Mompreneurs is for you!

    In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat customers.

    After listening to this episode, you'll learn:

    • Which marketing metrics/data you should be tracking
    • Where to find the data
    • How to build a data-driven marketing strategy around your data
    • How to get back more time in your day
    • How to increase eCommerce sales
    • How to build more customer loyalty
    • How to get more traffic to your store


    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Listen to episode 8 about writing product descriptions that sell.
    4. Listen to episode 12 to learn how to increase Average Order Value with Upsells.


    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    22 分
  • 20. Why Your eCommerce Store Needs Mobile Optimization
    2025/03/13

    As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.

    But what exactly does mobile optimization mean? And why is it important?

    In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile.

    If you've ever asked yourself:

    • What is mobile-optimization?
    • Why is it important for my online store to be optimized for mobile?
    • Why isn't my store converting on mobile?
    • How do I get more interaction on my mobile site?
    • How do I reduce cart abandonment from my online store?

    You'll get answers to these questions all in today's episode!

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
    2. Listen to episode 8 about writing product descriptions that sell.


    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    19 分
  • 19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store
    2025/03/06

    If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!

    In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value.

    After listening to this episode, you will have the answers to:

    • How to lower your cart abandonment
    • How will reducing your abandoned carts increase your sales
    • Why it's important to reduce your abandoned carts
    • How to improve the customer experience

    Resource Links:

    1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
    2. Listen to Episode 8 for 7 tips for writing product descriptions that sell.
    3. Listen to Episode 12 for How to Use Upselling to Increase Each Order Volume by Over 15%
    4. Listen to Episode 15 for How to Use Email Marketing to Drive Sales.
    5. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    17 分