• Messy Marketing Careers | E65 with Olga Karanikos

  • 2024/10/18
  • 再生時間: 37 分
  • ポッドキャスト

Messy Marketing Careers | E65 with Olga Karanikos

  • サマリー

  • In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.

    Takeaways:

    • Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.
    • The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.
    • Certifications Are Cool, But... Experience and practical skills? Way more valuable.
    • Leadership Without the Title: You can lead by taking initiative and showing up where it counts.
    • Bad Boss? No Problem: Find support, make a business case for your ideas, and don’t let bad managers hold you back.
    • Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.
    • Trend Alert: Avoid hopping on outdated trends and focus on what’s actually driving results.

    Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a

    Sponsors:

    No more 'shit marketing leads' with Leadfeeder by Dealfront!
    Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

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あらすじ・解説

In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.

Takeaways:

  • Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.
  • The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.
  • Certifications Are Cool, But... Experience and practical skills? Way more valuable.
  • Leadership Without the Title: You can lead by taking initiative and showing up where it counts.
  • Bad Boss? No Problem: Find support, make a business case for your ideas, and don’t let bad managers hold you back.
  • Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.
  • Trend Alert: Avoid hopping on outdated trends and focus on what’s actually driving results.

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

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