In this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career. The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO services to businesses. Craigslist and Quora helped him land his first clients, and he recounts how ranking for local SEO keywords like “St. Louis SEO company” helped him scale his agency to over $18,000 per month. Nathan emphasizes the importance of focusing on a niche for long-term success and shares how niching down has helped him and others grow faster. They also discuss how the SEO landscape has evolved, particularly with the rise of AI tools and local SEO opportunities. Nathan's approach to building SEO strategies is based on creating valuable, differentiated content and backing it with strong backlinks. He also talks about his challenges with public speaking and being on video, which he overcame to build Gotch SEO Academy and Rankability. The podcast covers practical insights for SEO agencies, including the significance of keyword placement, creating linkable assets, and focusing on local relevance for backlinks. Nathan shares details about his strategy with Rankability and how he prefers to drive content performance through strategic upgrades and constant iteration. He also reflects on his experience growing his YouTube channel to over 100,000 subscribers, emphasizing the need for consistency and understanding audience preferences. In closing, Nathan encourages agencies and businesses to focus on their niche and build omnipresent digital marketing strategies to succeed in a competitive SEO landscape. Nathan Gotch, Co-Founder of Rankability and Founder of Gotch SEO Academy: YouTube: https://www.youtube.com/@nathangotchLinkedIn: https://www.linkedin.com/in/nathangotch/Twitter: https://twitter.com/nathangotch Gotch SEO Academy: https://www.gotchseo.com/Rankability: https://www.rankability.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Nathan Gotch 13:59 The Evolution of Gotch SEO Academy 24:37 Understanding Gotch SEO Academy 31:48 The Art of Quality Content Creation 46:51 Quick Wins for Local SEO 49:47 Understanding Backlinks and Competition in SEO 56:03 Building from Zero: Strategies for New Businesses 01:02:27 The Future of SEO and the Role of AI#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery