In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links.

Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.

Key Takeaways:

1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

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