Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the Los Angeles Global eCommerce Leaders Forum in early 2023. These episodes are presented by Stream Commerce, a full-service Shopify Plus eCommerce agency delivering world-class Shopify Plus digital storefronts & growth marketing solutions. Stream Commerce can help you navigate the new Markets, Markets Pro and Global-e international capabilities native to Shopify and work hand-in-hand to help you drive profitable global sales.

And if you have questions about whether or not your international Klaviyo email marketing and paid performance marketing with Meta and Google is working as hard as you are, call the experts at Stream Commerce; they can help you maximize your return.

The Global eCommerce Leaders Forum LA 2023 offered retail professionals strategic insights and actionable takeaways about how industry leaders are tackling their top Global DTC and cross-border eCommerce challenges – and how they are successfully making a case for investing in global retail growth. 

Nisha Oza returns to the podcast on this episode and delivers a social media and influencer management masterclass.  Now expanding her expertise beyond fashion and into wellness and better living internationally with KOS, a plant-based nutrition brand, Nisha breaks down the tradecraft of influencer marketing and shares the passion she brings to her craft. 

If you liked this podcast, you can follow it on Apple iTunes, Spotify, Google, the Amazon Music podcast channel or your favourite podcast platform. Please rate and review with a five-star rating and be sure and recommend us to a friend or colleague in the retail and cross-border commerce industry.

You can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com.   Be sure and block off your calendar for the next GELF event in New York City on October 12, 2023!   I'm your host Michael LeBlanc, strategic retail advisor, keynote speaker and podcaster, and you can learn more about me on LinkedIn. 

About Nisha

Passionate, well-connected, and fashion-obsessed PR & influencer relations expert experienced in both new & traditional media, with proven track record of growing digital brand & social media presence, managing VIP relationships, securing top-notch press placements, & driving e-commerce sales. Stellar leadership, interpersonal, communication, written, project management, & content creation skills. Well-versed in both the creative & analytical sides of fashion.

About Michael

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn.