Last year, Mastercard underwent a massive corporate restructuring. As EVP of Global Product and Marketing for the brand, Greg Boosin oversaw the entire thing, implementing new processes, reorganizing priorities, and managing the human emotions that come from such a large change. As a result, Greg learned a thing or two about how to bust silos and get the entire organization, scattered across multiple regions, rowing in the same direction. He joined host Mike Berberich on the On Scope podcast to share what he learned. Together, the pair covered how Greg managed to keep the organization focused and in high spirits during the restructuring, his single biggest tip for any marketer or business professional trying to eliminate silos, and his thoughts on how brands can future proof themselves.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed Unilever’s recent acquisition of Dr. Squatch, using the moment as a springboard into a larger conversation on what the trend of big brands buying smaller, scrappier companies might mean for startups going forward.

Are you interested in breaking silos between tech and marketing, upskill fast, and lead smarter with AI? Then you don’t want to miss the ANA’s Empowerment AI: Marketing Bootcamp, taking place in Chicago on October 28 and 29, 2025. Check out the agenda and register for this can’t-miss event by visiting www.ana.net/empowermentai.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

HP’s 2024 Work Relationship Index uncovered some disturbing trends among employees and their relationships with work. Among them, a whopping 50 percent of people report spending time on tasks they feel are completely meaningless. That’s a recipe for an unproductive, disengaged workforce. However, Antonio Lucio, CMO and corporate affairs officer at HP, believes the solution to this looming crisis might lie in business leaders finding a way to thoughtfully implement technologies like AI to alleviate the need for employees to work on meaningless tasks, while also striving to lead with empathy, first and foremost.

The industry titan joined the On Scope podcast to discuss his organization’s research and the solutions he and his team are working on to make employees happier, healthier, and more engaged.

Along with host Mike Berberich, Antonio covered some of the issues he feels are negatively affecting the company-employee relationship right now, what some solutions to those issues might be, how AI might be a means of driving employee engagement rather than a tool for replacing the workforce, and his advice for older individuals in leadership positions who are struggling with being more empathetic to modern day employee expectations and sentiments toward work.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed some good news for a change, highlighting an Ad Age report detailing how predictions of a huge falloff in ad sales and spend in 2025 might be overblown. However, the picture wasn’t all rosy, as forecasts suggest we’re not out of the woods on a potential recession just yet. As a result, Mike and Ryan opine on how now is not the time for marketers to rest on their laurels.

Are you looking to enhance your wellbeing and productivity at work? Then you don’t want to miss the Enhancing Wellbeing and Productivity in the Workplace 401 workshop, brought to you by the ANA’s Marketing Training and Development Center. You can learn more about the workshop and save your spot by visiting www.ana.net/productivity.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

As a former investment banker, Rose Jia knows a thing or two about what it takes to sell finance-minded executives on marketing ideas. Now serving as Amazon Prime Video’s Head of Customer Lifecycle, she spends her days relentlessly driving transformation and customer growth. She joined the On Scope podcast to share her thoughts on what marketers can do to make their practice an indispensable aspect of the business model to those who matter most — the people writing the checks. In conversation with host Mike Berberich, Rose covered her “Renaissance Marketer’s Mindset” framework, why economic downturns are the perfect time to go big on brand, and her best advice for marketers to implement an entrepreneurial mindset throughout their organization.

On “This Week in ANA Magazine,” editor Matthew Schwartz previewed a new story on how the growing influence of — well — influencers is causing waves in the commercial ad production space, ushering in a new era of content-first video shoots.

Are you looking to get skibidi rizz — whatever that means — with your brand’s digital and social media marketing this year? Then you’ll want to check out the 2025 ANA Digital & Social Media Marketing Conference, sponsored by TikTok. Check out the full agenda and save your spot now by visiting www.ana.net/2025digital.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

And check out Rose's book, The Renaissance Marketer’s Shortcut to Get Finance to Say ‘Yes, And’ here.