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Open Market

Open Market

著者： Joe Zappa & Eric Franchi
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このコンテンツについて

 Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.Copyright 2025 Joe Zappa マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple

    Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple
    2025/07/09
    Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).
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    48 分
  • Big Happy CEO Jonathan Frohlinger on Building a Creative Business

    Big Happy CEO Jonathan Frohlinger on Building a Creative Business
    2025/07/02
    Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.
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    40 分
  • Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

    Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
    2025/06/25
    Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.
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    23 分

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