エピソード

  • Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple

    Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple
    2025/07/09
    Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).
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    48 分
  • Big Happy CEO Jonathan Frohlinger on Building a Creative Business

    Big Happy CEO Jonathan Frohlinger on Building a Creative Business
    2025/07/02
    Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.
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    40 分
  • Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

    Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
    2025/06/25
    Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.
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    23 分
  • How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web

    How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web
    2025/06/18
    First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.
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    22 分
  • Are Ads or Micropayments the Future of the Open Internet?

    Are Ads or Micropayments the Future of the Open Internet?
    2025/06/11
    Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally, Joe reveals what animal Sharp Pen would be.
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    25 分
  • LUMA Recap and the 4 Big Advertising Trends

    LUMA Recap and the 4 Big Advertising Trends
    2025/06/04
    Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.
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    28 分
  • SWYM Messaging Workshop with CEO Ravi Patel

    SWYM Messaging Workshop with CEO Ravi Patel
    2025/05/28
    Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now) 3.0. Plus, Joe tries to find out what Ravi and Eric need to stop wasting their money on (to little avail).
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    38 分
  • Retail Media Messaging Workshop with Kevel CEO James Avery

    Retail Media Messaging Workshop with Kevel CEO James Avery
    2025/05/21
    Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape, and what the space will look like in five years. Also, Eric and Joe do a deep dive on Kevel's story, and the three workshop the company's messaging in real-time.
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    30 分