In our new series Over the Moo, this bonus episode of The Spilled Milk Podcast is presented by host Lala. Lala welcomes Briana Sabrina—an accomplished author and branding expert—discussing the impactful message behind her recent publication titled “The Creative Eye; Enhancing Your Brand Through Visionary Thinking and Strategic Planning.” Together the ladies dive into the aspects of branding with clarity while emphasizing the importance of forging connections, with consumers and upholding a consistent and professional image that truly resonates with audiences on a deeper level. Briana candidly shares her journey and imparts invaluable insights and practical advice, for individuals entering the realm of business and for tenured entrepreneurs. The discussion underscores the importance of being genuine and safeguarding the reputation of your business and brand with trademarks while emphasizing how having a vision and purpose can lead to achieving long-lasting success.

To connect with Briana Sabrina:

https://www.brianasabrina.com/

https://www.creativecourtois.com/

@creative_courtois on Instagram

TAKEWAYS

Brianna Sabrina emphasizes the importance of clarity in branding.

Branding is not just about logos; it's about the overall experience.

Inconsistency in branding can lead to distrust among consumers.

Authenticity is key to standing out in a competitive market.

Investing in your brand is crucial for long-term success.

Don't wait too long to secure trademarks and copyrights.

Professionalism is essential in delivering a strong brand identity.

Understanding your unique value proposition is vital for branding.

Emotional connections with consumers enhance brand loyalty.

Regularly reassess your brand strategy to adapt to changes in the market.

CHAPTERS

00:00 Introduction to Brianna Sabrina and Her Journey

03:01 The Creative Eye: Vision and Brand Strategy

05:47 Overcoming Challenges: Personal Stories and Professional Growth

08:53 Understanding Branding: The Core Identity of a Business

12:03 The Importance of Clarity in Business Vision

14:54 Creating a Unique Brand Experience

17:47 Consistency in Branding: Building Trust with Customers

20:52 Common Pitfalls in Brand Consistency

24:10 The Role of Customer Service in Brand Experience

27:05 Cost-Effective Steps for Entrepreneurs

29:51 Articulating Core Values and Unique Selling Propositions

33:04 Examples of Successful Brand Identity

36:01 Navigating Brand Inconsistency and Its Pitfalls

40:59 Elevating Brand Standards

41:45 Authenticity vs. Competition

43:40 Translating Vision into Action

46:45 Navigating Distractions in Business

48:25 Building Emotional Connections with Consumers

52:02 Adapting to Change While Staying True

55:37 Communicating Vision Effectively

58:41 Protecting Your Brand

01:00:25 The Importance of Trademarks and Copyrights

01:06:39 Design Elements to Protect

01:09:15 The Creative Eye's Theme Song

01:10:55 Empowering Entrepreneurs with Clarity