PR 360

著者： Global Results Communications
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  • PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.


    Produced by Global Results Communications


    Hosted on Acast. See acast.com/privacy for more information.
    Global Results Communications 2024
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あらすじ・解説

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.


Produced by Global Results Communications


Hosted on Acast. See acast.com/privacy for more information.
Global Results Communications 2024
マーケティング 経済学
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エピソード
  • Communications with 'Sauce' and The State of DEI with Ekaette Kern

    Communications with 'Sauce' and The State of DEI with Ekaette Kern
    2024/11/13

    Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.


    Key Takeaways:

    - TENET Consultancy's secret 'sauce'

    - Ekaette's work with the Harlem Globetrotters

    - How DEI efforts can fall short


    Episode Timeline:

    1:20 The four-step process for brand transformation

    4:15 The “sauce” that sets TENET apart

    5:45 Ekaette's work with the Harlem Globetrotters

    9:00 How to build strong partner relationships

    10:28 How The A Pledge is helping diversity in advertising

    13:00 Moving beyond performative DEI actions

    15:00 Legal pushback against DEI

    16:48 Tangible successes in advertising diversity

    18:45 Advice for women in PR and marketing

    20:34 Ekaette on thought leadership


    This episode’s guest:

    • TENET on LinkedIn

    • LinkedIn Ekaette Kern


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    • Join the conversation by leaving a comment!

    • Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!



    Hosted on Acast. See acast.com/privacy for more information.
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    24 分
  • Creating the World’s Largest Podcast Database with Pod Engine’s Joe Tannorella

    Creating the World’s Largest Podcast Database with Pod Engine’s Joe Tannorella
    2024/11/06

    Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.


    Key Takeaways:

    - Creating the world’s most advanced podcast search engine

    - Innovative ways organizations can use Pod Engine’s database

    - How Joe caught Richard Branson’s attention


    Episode Timeline:

    1:00 Unlocking podcast knowledge through Pod Engine

    5:00 Pod Engine is an excellent resource for information

    6:00 How to use Pod Engine to book podcast guests

    09:45 Innovative ways that Pod Engine can be used

    10:50 How an NHL team is using Pod Engine

    12:00 Pod Engine allows organizations to monitor the competition

    14:30 Getting caught up from the advent of podcasting

    15:50 Current trends in podcasting

    20:00 Joe's Point of Light Award

    21:00 How Joe enlisted Richard Branson's help for a best man speech


    This episode’s guest:

    • Joe Tannorella on LinkedIn

    • PodEngine.ai

    • Ping Joe for a free month's subscription at Joe@PodEngine.ai


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    • Join the conversation by leaving a comment!

    • Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!



    Hosted on Acast. See acast.com/privacy for more information.
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    24 分
  • From Journalism to Digital Humans with Andrew Ellison

    From Journalism to Digital Humans with Andrew Ellison
    2024/10/30

    Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.


    Key Takeaways:

    - Andrew's transition from news reporter to PR

    - The future of digital humans

    - Understanding the Internet of Things


    Episode Timeline:

    1:30 Why Andrew left his career as a news reporter

    4:00 Tod's thoughts on media fatigue

    5:15 The future of journalism

    9:00 Andrew's favorite interviews

    11:00 Tod's interview with Jane Goodall

    12:30 GRC's new client, Uneeq

    13:30 How Uneeq is creating digital humans

    15:00 Applications for AI digital humans

    19:00 How Andre stays to date on the world of big tech

    21:54 Understanding IoT and its importance


    This episode’s guest:

    • Andrew Ellison on LinkedIn

    • Global Results Communications


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    • Join the conversation by leaving a comment!

    • Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.
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    28 分

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