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  • Communications with 'Sauce' and The State of DEI with Ekaette Kern
    2024/11/13

    Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.


    Key Takeaways:

    - TENET Consultancy's secret 'sauce'

    - Ekaette's work with the Harlem Globetrotters

    - How DEI efforts can fall short


    Episode Timeline:

    1:20 The four-step process for brand transformation

    4:15 The “sauce” that sets TENET apart

    5:45 Ekaette's work with the Harlem Globetrotters

    9:00 How to build strong partner relationships

    10:28 How The A Pledge is helping diversity in advertising

    13:00 Moving beyond performative DEI actions

    15:00 Legal pushback against DEI

    16:48 Tangible successes in advertising diversity

    18:45 Advice for women in PR and marketing

    20:34 Ekaette on thought leadership


    This episode’s guest:

    • TENET on LinkedIn

    • LinkedIn Ekaette Kern


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    Hosted on Acast. See acast.com/privacy for more information.

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    24 分
  • Creating the World’s Largest Podcast Database with Pod Engine’s Joe Tannorella
    2024/11/06

    Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.


    Key Takeaways:

    - Creating the world’s most advanced podcast search engine

    - Innovative ways organizations can use Pod Engine’s database

    - How Joe caught Richard Branson’s attention


    Episode Timeline:

    1:00 Unlocking podcast knowledge through Pod Engine

    5:00 Pod Engine is an excellent resource for information

    6:00 How to use Pod Engine to book podcast guests

    09:45 Innovative ways that Pod Engine can be used

    10:50 How an NHL team is using Pod Engine

    12:00 Pod Engine allows organizations to monitor the competition

    14:30 Getting caught up from the advent of podcasting

    15:50 Current trends in podcasting

    20:00 Joe's Point of Light Award

    21:00 How Joe enlisted Richard Branson's help for a best man speech


    This episode’s guest:

    • Joe Tannorella on LinkedIn

    • PodEngine.ai

    • Ping Joe for a free month's subscription at Joe@PodEngine.ai


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    24 分
  • From Journalism to Digital Humans with Andrew Ellison
    2024/10/30

    Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.


    Key Takeaways:

    - Andrew's transition from news reporter to PR

    - The future of digital humans

    - Understanding the Internet of Things


    Episode Timeline:

    1:30 Why Andrew left his career as a news reporter

    4:00 Tod's thoughts on media fatigue

    5:15 The future of journalism

    9:00 Andrew's favorite interviews

    11:00 Tod's interview with Jane Goodall

    12:30 GRC's new client, Uneeq

    13:30 How Uneeq is creating digital humans

    15:00 Applications for AI digital humans

    19:00 How Andre stays to date on the world of big tech

    21:54 Understanding IoT and its importance


    This episode’s guest:

    • Andrew Ellison on LinkedIn

    • Global Results Communications


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    28 分
  • 'It's About Relationships': 50-Plus Years in PR with Bob McCullough
    2024/10/23

    Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.


    Key Takeaways:

    - The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)

    - Promoting a theme park for kids with special needs

    - Lesson learned over 50 years in PR


    Episode Timeline:

    0:30 Former guest Chuck Cureau on Bob McCullough

    4:00 The launch of SeaWorld Texas

    6:30 How Bob helped promote the new theme park

    8:30 How SeaWorld divided America into four separate markets

    12:00 How the new theme park helped boost San Antonio's profile

    13:15 The PR challenges of operating a theme park

    15:00 Developing relationships with local reporters

    18:00 The Southwest Shamu plane

    23:00 Morgan's Wonderland: the world's only theme park for people with special needs

    28:45 Communicating with special needs communities

    31:00 The biggest lesson Bob has learned over 50 years in PR


    This episode’s guest:

    • Bob McCullough

    • Morgan's website


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    35 分
  • PR for a Changing World TaleSplash's Amy Jackson
    2024/10/16

    Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.


    Key Takeaways:

    - Using the tech stack to help clients

    - How companies can prepare for their 'PR moment'

    - Navigating changes in the media landscape


    Episode Timeline:

    1:30 PR in a changing world

    2:00 TaleSplash's mission and client focus

    3:45 The impact of social media on PR

    8:00 Leveraging the modern tech stack in PR

    10:45 Navigating changes in traditional news outlets

    13:00 The rise of affiliate marketing in PR

    13:50 The Potato Farmer story

    16:30 How organizations can prepare for their "PR moment"

    20:00 Authenticity in thought leadership


    This episode’s guest:

    • Amy Jackson on LinkedIn

    • TaleSplash on X

    • TaleSplash's website


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    Hosted on Acast. See acast.com/privacy for more information.

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    23 分
  • Getting to Mars and the Advent of Bluetooth with Tech Pioneer Mike Wehrs
    2024/10/09

    Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.


    Key Takeaways:

    - The role of barcodes in global trade

    - Mike's role in the advent of Bluetooth technology

    - The future of space travel



    Episode Timeline:

    1:00The most fascinating thing happening in space exploration

    3:30The economics of space travel

    6:30Innovations in space propulsion

    9:30The future of Mars exploration

    11:30 The Pale Blue Dot

    14:30 The current state of AI

    17:30 AI's impact on the economy

    21:00 The evolution of GS1 codes

    24:30 The role of AI and barcodes in global trade

    28:30 The genesis of Bluetooth technology



    This episode’s guest:

    • Mike on Twitter

    • Mike on LinkedIn

    • Email MWehrs@unidata-global.com


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    39 分
  • How to Talk About Luxury in 2024 with Jacqueline Long
    2024/10/02

    Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.


    Key Takeaways:

    - The evolution of luxury marketing

    - Latest trends in high-end spirits

    - The importance of 'Big Sky' thinking


    Episode Timeline:

    2:00 How should we talk about luxury in 2024?

    4:15 How AI can make luxury experiences more personal

    5:00 AI integration in hospitality

    7:00 How to update messaging with legacy brands

    8:30 The importance of authenticity with luxury brands

    10:00 How luxury brands have evolved since the '80s

    11:00 How Evins uses 'Big Sky' thinking

    14:40 Latest trends in high-end spirits

    17:30 Which spirits are having a "moment" right now?

    18:50 Advice for grad students

    21:00 The importance of continual learning

    22:00 Jaqueline's approach to thought leadership


    This episode’s guest:

    • Evins PR on Instagram and LinkedIn

    • Jaqueline Long on LinkedIn


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    27 分
  • 'Be a Human Being': Liz Brooks on Making Great Podcast Appearances
    2024/09/25

    Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting.


    Key Takeaways:

    - How to make a great podcast appearance

    - Finding the right guests for the right podcasts

    - Creating your podcast pitch


    Episode Timeline:

    1:30 How does Liz find the right shows for her clients?

    3:45 Audience composition beats size

    5:45 Tod's Velvet Underground analogy

    6:15 How to prep clients without podcast experience?

    7:00 The benefits of content repurposing

    7:30 The importance of being authentic

    9:30 Male and female guests can be a little different

    11:00 Liz's client hits it out of the park

    14:30 Is true crime on the way out?

    15:50 How "podcast voice" happens

    17:30 Creating a compelling storyline and messaging

    20:00 Identifying the key problem

    21:00 Liz's dating site success story

    24:45 Does Gen Z listen to podcasts?

    26:30 Finding time to listen to podcasts

    28:30 The future of podcasting


    This episode’s guest:

    • Liz Brooks on LinkedIn

    • Liz at Interview Valet


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    31 分