Episode Highlights:

• Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
• Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
• AI Personalization: Automate video personalization to scale.
• Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
• Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
• Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.

Tools & Resources Mentioned:

• Vistaprint (Golden Tickets)
• AI video creation tools
• Geofencing ad platforms
• “Doctor Is In” pop-up blueprint (coming soon!)

Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:

- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths

- The power of *unpacking* a career before diving in

- 5–10% innovation boosts that actually stick—no panaceas

- Why PTAs and digital tools are set to shoulder more care (and business!) load

- The importance of leaning into *unsafe* zones first — “luck favors the bold”

Tune in from DC as we head to the summit—expect insights, surprises, and actionable predictions!

How do you build a thriving physical therapy business in the middle of Manhattan while surviving cancer—three times—and undergoing a lung transplant? You lean on grit, community, and the undeniable will to live, love, and lead.

Meet Cynthia, a force of nature in the PT world and beyond. In this powerful conversation, Cynthia shares:

• Her experience as a three-time lymphoma survivor
• Starting her first PT clinic at age 29 with a platinum Amex and a dream
• How Team in Training and endurance sports became both personal therapy and business rocket fuel
• The leadership lessons she learned scaling seven NYC clinic locations
• Why building a practice is a lot like training for a triathlon: painful, joyful, and always worth it

You’ll hear about resilience, self-talk, business mistakes, and the moments that shaped her as a healer and leader. Whether you’re a clinic owner, PT student, or just someone navigating adversity—this one’s for you.

00:00 – Intro: Why PTs Make Great Storytellers

00:22 – Cynthia’s Life-Defining Grit

02:50 – Starting a Practice After Cancer

05:30 – Business Failure, Then Business Boom

08:00 – Treating Patients Through Chemo

10:30 – A Second Diagnosis and Choosing Fertility

13:40 – Endurance Training as Healing

17:00 – Building Client Cohorts Through Triathlons

19:15 – Coping Mechanisms and Self-Talk

23:00 – Leadership Lessons from Scaling in NYC

25:10 – Strategic Partnerships: Can’t Do It Alone

27:30 – Building a Brand That Heals and Inspires

In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?

Dave shares insights from nearly 20 years of podcasting experience, including:

• Why 50 downloads could outperform 5,000 YouTube views
• What makes a podcast “successful” beyond numbers
• The case for audio-first content and short-form video
• Real-world examples from niche creators (including chameleon breeders

Heidi Jannenga returns to PT Pintcast to break down the 10th annual State of Rehab Therapy Report. This year’s conversation covers the bright spots—like salary growth and the increased adoption of hybrid care—and the hard truths about burnout, job-hopping, and the pressure on clinic margins. Heidi also shares how AI is already reshaping clinical workflows and why hybrid care will likely become the new standard.

We also spotlight the work of the Rising Tide Foundation, which is helping bring more diverse students into the PT profession with scholarships, networking, and mentorship.

What You’ll Learn:

• Key takeaways from the 2024 Rehab Therapy Report
• The current state of PT salaries and student debt
• Why burnout and clinician turnover remain big issues
• How AI and hybrid care models are shaping the future
• The impact of the Rising Tide Foundation on the profession

Links & Resources:

• Rising Tide Foundation: rising-tide.com
• Heidi Jannenga: WebPT

Subscribe to PT Pintcast:

• Apple Podcasts
• Spotify
• YouTube

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.

Whether you’re a new grad or a seasoned PT, this episode will reshape the way you think about the future of physical therapy and entrepreneurship.

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.

We cover:

• Why every patient experience is a marketing moment
• How to measure ROI without obsessing over it
• Using EMR data to improve campaigns
• Partnering with local communities (not just physicians)
• Tactical advice for solo PTs to get started