More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?

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Based on the following news articles: 

• http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
• http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
• https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/  

Links mentioned:

• Google Search - https://www.google.com/search?q=podcast+jobs
• PodNews - https://podnews.net/
• LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
• Indeed - https://www.indeed.com/ 

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Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

BROADCAST NOTES:

Beware of Pirated Copies of your Podcast? Originally reported on Podnews with Libsyn https://podnews.net/update/google-switches-piracy

Podcast Jobs on the Rise

Links mentioned:

• Google Search - https://www.google.com/search?q=podcast+jobs
• PodNews - https://podnews.net/
• LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
• Indeed - https://www.indeed.com/ 

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Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

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Timeline of what happened:

• Joe Rogan Experience Episode with Dr. Robert Malone (#1757)
• Open letter to Spotify by Global Science and Medical Professionals
• Neil Young tweets ultimatum for Spotify over Joe Rogan’s podcast content
• Spotify respond in favor of Joe Rogan by agreeing to Neil Young’s removal demand
• Other creatives like Joni Mitchell and Brene Brown join Neil Young in his stance
• Spotify announces Covid advisories
• Joe Rogan responds to Spotify controversy
• Indie Arie pulls her music from Spotify because of a different Joe Rogan episode which  touched on Race

The below links are by no means the only sources of information on this topic, but highlight the timeline described above.

Links mentioned:

• Open Letter to Spotify from the Global Scientific and Medical Community - https://spotifyopenletter.wordpress.com/2022/01/10/an-open-letter-to-spotify/
• Neil Young - https://www.nytimes.com/2022/01/25/business/neil-young-spotify-remove-music.html
• Joni Mitchell - https://www.latimes.com/entertainment-arts/music/story/2022-01-28/joni-mitchell-music-removed-spotify-neil-young-joe-rogan
• Brene Brown - https://twitter.com/BreneBrown/status/1487535996782710786?s=20&t=PgIie00HgtZDJI90E2vIyQ
• Covid Advisory added by Spotify - https://www.npr.org/2022/01/30/1076849204/spotify-covid-advisory-joe-rogan-neil-young
• Joe Rogan’s Response - https://www.npr.org/2022/01/31/1076891070/joe-rogan-responds-spotify-podcast-covid-misinformation
• Spotify CEO Speaks at Company Town Hall - https://www.theverge.com/2022/2/3/22915456/spotify-ceo-joe-rogan-daniel-ek-town-hall-speech-platform-podcast 
• Indie Arie - https://www.cnn.com/2022/02/01/entertainment/india-arie-joe-rogan-spotify-race-cec/index.html
• Trevor Noah Unpacks Joe Rogan’s Response - https://www.youtube.com/watch?v=lOMqQXhCU4M
• Charles Osborne TikTok Sound - https://vm.tiktok.com/TTPdkBJbQ7/

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Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

BROADCAST NOTES:

Crime pays for Podcasters originally reported on https://blog.pacific-content.com/meta-analyzing-podcast-lists-cf8c67197c77

Hollywood Rewatch Podcasts on the Rise based on reporting from https://people.com/tv/tv-shows-with-rewatch-podcasts/

Links mentioned:

• Revisiting Haven - https://revisitinghaven.com/
• Golden Spiral Media - https://www.goldenspiralmedia.com/
• MTR Network - https://www.mtrnetwork.net/

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Previously being featured on popular platforms like Apple’s New & Noteworthy, Anchor by Spotify, or Amazon’s Music page, you were subject to the algorithm’s mercy. Ways to get around it were all rumors, myths, and hearsay. Today that changes with these new Application Forms that they have made available to all Podcasters.

Links mentioned:

Apple Form - https://airtable.com/shrwaPEPlJn8EcE4h

Anchor by Spotify Form - https://airtable.com/shrH5toj9F8iO95XG 

Amazon Form - https://form.jotform.com/212855057995065 

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BROADCAST NOTES:

No New Hits in podcasting story originally reported in Bloomberg:

https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years 

And thanks to Christina Szeman for her article alerting us to the fact Facebook could be muting the music in your podcast:

https://medium.com/loud-updates/the-one-thing-that-you-should-consider-before-adding-your-podcast-to-facebook-f54ac67fef58

For more on these stories please see the original links above.

Links mentioned:

Epidemic Sound - https://www.epidemicsound.com/

Public Domain - https://www.copyrightlaws.com/what-is-the-public-domain/ 

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Welcome to Podcaster HQ news where Ant McGinley and Aimee J talk about the stories and developments from the world of podcasting that new and independent podcast makers need to know.

Find us on Twitter and instagram @podcasterhq or stop by our website at http://www.podcasterhq.net

Sirius XM is facing a lawsuit after failing to produce transcripts for the majority of its podcasts, limiting access to those who are deaf or have hearing issues. What could this mean for independent podcasters, and is it something we should all be doing already?

https://www.theverge.com/2021/12/14/22834002/siriusxm-lawsuit-transcripts-deaf-users-ada-pandora-stitcher-podcast

And over the holiday period, Spotify rolled out a new function that allows listeners to rate a podcast out of 5 stars. Could it become the place to send your audience to?

https://podcasters.spotify.com/blog/spotify-podcast-ratings

For more on these stories please see the original links below:

To find out more about what we do visit us www.podcasterhq.net or via @podcasterhq