• Real Estate Marketing Dude

  • 著者： Mike Cuevas
  • ポッドキャスト

Real Estate Marketing Dude

著者： Mike Cuevas
無料で聴く

  • サマリー

  • The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
    Copyright 2024 Real Estate Marketing Dude
    続きを読む 一部表示

あらすじ・解説

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
Copyright 2024 Real Estate Marketing Dude
マネジメント リーダーシップ マーケティング 経済学
続きを読む 一部表示
エピソード
  • Are You A Sales Person Or An Entrepreneur?

    Are You A Sales Person Or An Entrepreneur?
    2024/11/02
    Over the next 12-18 months we're going to see who's a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It's in times like these that HUGE opportunities come up, it's just a matter of whether or not you see them. My predictions over the next few years is that agents or lenders will pivot in ways we don't even know about yet, but however they do it, they will be wearing their entrepreneur hat. A long term career in real estate or mortgage will involve you thinking long term, not short. On this week's podcast we bring in business expert, Jen DuPlessis, where she shares the fundamentals in letting go to grow. There are going to be some hard choice everyone needs to make, but it's going to be those choices that will be the difference between success and failure. Consumers Expect More From Their Real Estate Agent Roughly 1 in 5 people regretted hiring an agent and wished they did it on their own! Yes folks, 19% of home sellers surveyed regretted using an agent. This isn't a real estate problem, this is an industry problem and the exact reasoning behind why all of these "let's cut the Realtor out of the equation companies" are growing. Lack of value is the industry's problem right now. I believe that the answer to this problem is rooted to how we, as real estate agents, view our occupation. Are we sales people or business people? There is a major fundamental difference between the two and we now face an option as to how to respond to the the increased competition and the "less expensive" options. The public is speaking up and telling the industry to shape up or ship out! We aren't entitled to a 6% commission! We aren't entitled to be involved in a transaction! We need to earn it! The public doesn't want more real estate sales people. They want more real estate problem solvers. If the industry as a whole began to teach agents to run their practices as small business owners vs. sales people, I believe we will redefine the value a good Realtor brings to the table. The reason for this is simple. Sales people play the short game and business owners play the long game. Let's start off defining the main difference in motivation between the two. A sales person, by nature, is motivated by closed sales and personal gain. A business person, by nature, is motivated by creating and maintaining the best product or service that can become salable at some time. Let's use these questions to spell out the difference in mindset the two may have. You can then use this questions to analyze your own business. 16 Questions That Determine if You're An Entrepreneur vs A Sales Person Here is a list of 16 questions on how you view, market, or run your current business. The answer to these questions will determine whether or now you are running a business or just another sales person chasing a check. 1. Do You Have A Database? A business owner has a database they consistently market. They view their relationships as future business and make staying in touch with their network a priority. They most likely have an email or direct mail list to keep in contact with network. Over 60% of business comes from referral or past clients, but it's impossible to attract when you're not top of mind. A sales person doesn't care to keep track of a database. If they have one, it's on a spreadsheet or CRM, but nothing is actively done with it in terms of consistent communication. A sales person does not consistently stay in touch with past clients. NOTE: If you are having trouble marketing your database, sign up for Referral Sweet. 2. Do You Have A Website You Own? A business owner has a website they fully control vs one they lease because they are playing the long game. A business owner constantly invests in working on their website always looking to improve or add value with it. A sales person may also have a website,
    続きを読む 一部表示
    42 分
  • Become The Neighborhood Realtor Realtor Everyone Knows

    Become The Neighborhood Realtor Realtor Everyone Knows
    2024/10/26
    Farming, does it still work? That's one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but sending direct mail to a certain neighborhood isn't the only way you can become the neighborhood Realtor everyone knows. Today, you can farm your database, social channels, niches, etc. You can become the neighborhood Realtor without even living in the same neighborhood you're the neighborhood Realtor for! Note: Check out the podcast with Matt Muscast The Neighborhood Realtor Expert. Here's a Sneak peak. Regardless of what you strategy is, the concept of a maintaining a consistent presence of marketing using various channels is the blueprint to becoming the neighborhood Realtor. Consistent communication leads to top of mind brand awareness, which leads to conversations, which trust, which then creates conversations that lead to getting you hired. The real estate agent with the most amount of attention, notoriety, or largest brand are already and will continue to be the agents with the most sales. There isn't any magic trick or super power to this. THe only goal is to be the first agent people think of when they think of real estate. Consistent Communication To The Same People Over Time is How You Become Their Neighborhood Realtor The first place to start is in putting together your database of relationships, past clients, and anyone else you would expect to hire you or do business with. People hire or are referred to people they know or know of not strangers. This is why the most important "database" to stay in front of are the ones you already know. Most Realtors try to chase a bunch of leads before making sure everyone they already know, knows they can refer them business. The reality is you're chasing a very small percentage of market that's extremely competitive. Does your entire rolodex of relationships remember or know to refer you business? Think deep, do they automatically think of you when they think of real estate? Become The Neighborhood Realtor To The People You Know Before Trying To Reach The Ones You Don't Real estate is a referral dominated business, where over 60% of all agent business comes from the people you already know. The best people to farm are the ones you would invite to your wedding, funeral, hang out with, or say hello to in the grocery store, not complete strangers! Real estate is a belly to belly business where overwhelmingly people want to work with someone they know, trust, and like, but so many real estate agents place their marketing efforts on shiny objects they are told will create business for them. Here's where most real estate agents think they should be doing. Buy an expensive zip code or online lead platform to keep "leads" coming in. Get a mega website they don't know how to use or drive traffic to. Cold call cancelleds, expired, and FSBO's constantly. They are told that it's a numbers game and once they get 10 rejections they are one step closer to getting a "YES". Get a super duper email autoresponder to "drip" on people until they respond to you. I'm not saying these activities don't work, they do, but most agents don't have the budget or systems to work them effectively to scale. The good news is you don't have to because the business is right in front of you already. Any logical business owner would place the majority of their marketing budget and energy towards the largest source of business, right? When the people you already know forget you're in real estate, they forget to refer and use you. People refer real estate agents for 3 reasons. They have to like the agent they are referring them to; They have to like the person that is asking or suggesting for a referral for an agent; and The person referring the agent has to notice that an ongoing conversation is taking place (about ...
    続きを読む 一部表示
    41 分
  • The Future Of Buyer Agency | Go Extinct Or Partner With Mortgage?

    The Future Of Buyer Agency | Go Extinct Or Partner With Mortgage?
    2024/10/19
    What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I'm hearing of agents already "losing" buyers who are unwilling to pay a buyers agency fee at closing so is this the beginning of the end? Here's what I know for certain, if you don't change you will go out of business because here's the truth. Commission compression is real and the future of buyer agency as an income stream is real. There is a large segment of the real estate buying population that does not see the value in paying 2.5-3% buyers agency fee. My Prediction: The average buyers agency fee will be 1-1.5% in the next 6-18 months. NOTE: Listen to this podcast to see the ins and outs of how to profit with mortgage legally. The Future Of Buyer Agency Compensation Is Through Ancillary Services Or Indirect Services If real estate agents and brokerages do not start making adjustments, they are at risk for a massive wake up call. We're talking about a 50% reductions on buyer agency commissions which WILL CHANGE the way the entire industry operates. However, it's not all doom and gloom because there is a massive opportunity here to because I believe a large part of the future of buyer agency compensation can be through mortgage. I made a post a on my personal Facebook page back in March stating that every loan office just became a buyers agent and i got a lot of shit for it. In today's market I think my prediction is starting to see fruition because the opportunity to shift. “BUT MY COMPANY NAME IS… AND WE HAVE BEEN AROUND FOR 99 YEARS… OUR MARKET SHARE IS AMAZING & I DON"T NEED TO ADJUST!” Nobody gives a crap. People care about one thing and that's their bottom line. What is your alternative going to be with a buyer client when they say no to your buyers agency agreement? Are you just going to let them go because your ego is too big thinking you are "worth 2.-3%"? Guess what, 100% of nothing is still zero. This is going to be one of th ebuggest challenges we see within the real estate industry over the next 12 months, but what are you going to do about it? Well, through a mortgage partnership you can legally collect anywhere between .5-.75% (lenders call these basis points) of the loan amount. So if you were to receive 1-1.5% commission as a buyers agency fee, you could not also receive additional compensation legally through referring the mortgage, which you probably do anyways 90% of the time. The Future of Buyer Agency Is Thinking Outside The Box Everything changed with the NAR lawsuit. This has changed the consumer expectations. In addition telling a byer they need to come up with an additional 2-3% plus their downpayment is a tough sell. I'm not discounting buyers agency at all, the public is, I'm just trying to show you an alternative. The way real estate is bought and sold has changed dramatically in the last 15+ years. It was not long ago when consumers needed a real estate agent to obtain information on the buying and selling process. In today’s world, buyers can get that information easily by turning on their computer and logging onto Zillow, Trulia, Red Fin, Realtor.com, and other property search related websites. The value of a buyer's agent has lost much of it's value in the eyes of consumers. Your Buyers Agency Value Proposition Has To Change People don't hire your broker they hire you, but you have to show them you're worth it. What do you do that nobody else does? The client experience and your personal brand have never been more important. part of having a value proposition can be marketing yourself as a hybrid agent or a true one stop shop. Now your buyer clients can use you to help them find, negotiate, and finance their next property which is much different than someone who cannot offer that. People don't hire or remember what you do, they remember how you do it.
    続きを読む 一部表示
    38 分

Real Estate Marketing Dudeに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。