Everyone in real estate knows they need to create content for real estate marketing, but many are still holding back, why? Conquering the fear of putting yourself out there doesn’t require skill, it requires determination. Attracting clients vs. chasing leads is what every agent wants, but without having a personal brand or a lot of notoriety, it’s near impossible to build an attraction based business. Guess what holds people back 99% of the time? The fear of putting yourself out there. (Listen to this week’s podcast with Chan Weber From Agile & Co… Here’s a sneak peak…) https://vimeo.com/1016536101?share=copy#t=0 Why Every Agent Needs To Start Creating Content Immediately In order to understand how this works, you need to understand how and why people refer or use Realtors.I have a more in-depth article you can read here about the psychology of whats makes someone refer you, but let me summarize it for you.People refer and use Realtors they know, like, trust, and… REMEMBER! When you create content for real estate marketing that you distribute you more referable. As you do this consistently over time, you become unforgettable. In my opinion, the number one goal in real estate marketing is to remain top of mind to the people who already know, like, and trust you. This is where content comes into play. Content allows you to stay relevant WITHOUT always having to feel like you are selling something. The more content you create and the more people who see it, the more referable you become. “10-15% of the people who see your content this year will be moving, but 100% of them have a referral for you!” Why Conquering The Fear of Putting Yourself Out There Is So Important Over recent years, many “shiny objects” have infiltrated the real estate marketing industry and although they sound really cool, the vast majority of business will STILL come from people you already know. However if you cannot get over the master conquering the fear of putting yourself out there, then how can you ever create content consistently?In this article, I want to show you why conquering your fear of putting yourself out there is key to the future of your real estate business. Who Are You Creating Content For? The best people to share your content with is your database of relationships. You don’t need you content to get seen by millions of people, you need it to get seen by the ones who will send you referral business or use you directly for their services. Everyone lives somewhere making everyone a future potential client or referral source. The database I’m talking about is nothing more than a collection of people you would invite to your wedding or funeral if you had an unlimited budget. Your database is NOT a collection of Zillow leads, opt ins, or other people you have no personal relationship with. Your database is comprised of your best friends, neighbors, family, parents at your kid’s school, and anyone else you would say “hi” to in the grocery store. If you would be angry to learn they bought or sold without you they are part of your database. Here’s the question. If you’re creating content for people you already know then why are you scared to show it to them? That would be like running away from someone you knew at the grocery store? Step 1 to conquering the fear of putting yourself out there is realizing who you are creating content for. Your best sources of business are through relationships, which include your friends, past clients, and family. Quite often, real estate agents shy away from “marketing” their closest relationships. What Kind of Content Should You Create? The key to overcoming the fear of putting yourself out there is being a great storyteller. You don’t want to send your database sales related messages talking about interest rates or bragging about how many houses you sold, you want to add value. You don’t have to talk about real estate,
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