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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.


Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode...
Paul and special guest Dan Gwalter discuss how senior marketers can craft their career story and communicate their transition to a fractional leadership role. Dan emphasizes the importance of authenticity and identifying the reasons for transitioning, such as boredom, lack of flexibility, or not doing what they enjoy. Marketers will hear tips on how to focus on their unique experiences and transferable skills when framing their narrative. The conversation also highlights the significance of social proof, such as case studies and testimonials, in building credibility and emphasize the importance of optimizing LinkedIn profiles.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways...

• Craft your career story by focusing on the reasons for transitioning and the experiences that led you to a fractional leadership role.
• Use social proof, such as case studies and testimonials, to build credibility and demonstrate the outcomes you've achieved.
• Optimize your LinkedIn profile and use the headline effectively to attract attention and communicate your value proposition.
• Train your network to describe your new role and expertise accurately to potential clients or employers.

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.