Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benefit from Carolyn's advice on crafting robust rules to avoid legal issues and aligning sweepstakes with marketing goals, whether for launching new products or boosting engagement.

Explore how businesses, both large and small, can harness the power of sweepstakes for growth, from HGTV's grand home giveaways to small businesses running social media contests. Carolyn offers valuable insights into planning, execution, and legal considerations, sharing real-life anecdotes of near-missed prizes due to overlooked notifications. We also touch on the growing trend of holiday sweepstakes starting earlier each year and the importance of integrating these contests into a broader marketing strategy. Visit Carolyn's website, contestqueen.com, for more actionable advice and strategies to ensure your next sweepstakes is a resounding success.

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Why Your Marketing Strategy Is Failing and Costing You Money

This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness.

Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remarkable surge in sales. Learn firsthand why aligning your marketing efforts with the real needs and behaviors of your customers is crucial for success.

Navigate the chaos of modern marketing with precision and purpose. In this episode, we break down the overwhelming volume of marketing messages we all face daily and show you how to cut through the noise with hyper-focused, relevant content. Don’t fall into the trap of generic tactics or over-relying on AI; instead, prioritize human-centric strategies that truly resonate with your audience. Sunny’s philosophy emphasizes exceeding customer expectations and crafting messages that inspire and entertain, especially for critical demographics like millennials and Gen Z.

To learn more from our guest Sunny Dublick check out her web site

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Eric Eden on LinkedIn

Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances.

In our conversation, Isaac takes us through the nuts and bolts of constructing an effective personal brand. We explore the significance of Google Knowledge Panels, how to acquire one, and the crucial role of unique identifiers in distinguishing yourself. Isaac provides actionable advice on why and how to invest in personal branding, whether it's for income generation, achieving fame, or promoting a cause. Learn the steps to optimize and build a personal brand that stands the test of time.

Finally, we discuss the principles of personal branding success and the importance of maintaining credibility through ethical practices. Isaac speaks passionately about the value of genuine connections over follower counts and advises against shortcuts like purchasing followers or paying for features in prestigious publications. Instead, he advocates for recognition earned through genuine efforts and hard work. Tune in for practical tips on leveraging AI for content creation and standardizing social media handles to build a trustworthy personal brand.

Connect with Isaac

00:25 Isaac Mashman's Background

00:59 Transition to Personal Branding

01:53 Challenges in Modern PR

03:33 Defining Personal Branding

05:12 Building a Personal Brand

10:48 Importance of Google and Knowledge Panels

16:48 Reasons to Invest in Personal Branding

18:02 Success Stories and Strategies

22:25 Final Thoughts and Advice

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Visit the Remarkable Marketing Podcast website to see all our episodes.

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Remarkable Marketing Podcast Highlights on Instagram

Eric Eden on LinkedIn