Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benefit from Carolyn's advice on crafting robust rules to avoid legal issues and aligning sweepstakes with marketing goals, whether for launching new products or boosting engagement.

Explore how businesses, both large and small, can harness the power of sweepstakes for growth, from HGTV's grand home giveaways to small businesses running social media contests. Carolyn offers valuable insights into planning, execution, and legal considerations, sharing real-life anecdotes of near-missed prizes due to overlooked notifications. We also touch on the growing trend of holiday sweepstakes starting earlier each year and the importance of integrating these contests into a broader marketing strategy. Visit Carolyn's website, contestqueen.com, for more actionable advice and strategies to ensure your next sweepstakes is a resounding success.

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Why Your Marketing Strategy Is Failing and Costing You Money

This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness.

Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remarkable surge in sales. Learn firsthand why aligning your marketing efforts with the real needs and behaviors of your customers is crucial for success.

Navigate the chaos of modern marketing with precision and purpose. In this episode, we break down the overwhelming volume of marketing messages we all face daily and show you how to cut through the noise with hyper-focused, relevant content. Don’t fall into the trap of generic tactics or over-relying on AI; instead, prioritize human-centric strategies that truly resonate with your audience. Sunny’s philosophy emphasizes exceeding customer expectations and crafting messages that inspire and entertain, especially for critical demographics like millennials and Gen Z.

To learn more from our guest Sunny Dublick check out her web site

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Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances.

In our conversation, Isaac takes us through the nuts and bolts of constructing an effective personal brand. We explore the significance of Google Knowledge Panels, how to acquire one, and the crucial role of unique identifiers in distinguishing yourself. Isaac provides actionable advice on why and how to invest in personal branding, whether it's for income generation, achieving fame, or promoting a cause. Learn the steps to optimize and build a personal brand that stands the test of time.

Finally, we discuss the principles of personal branding success and the importance of maintaining credibility through ethical practices. Isaac speaks passionately about the value of genuine connections over follower counts and advises against shortcuts like purchasing followers or paying for features in prestigious publications. Instead, he advocates for recognition earned through genuine efforts and hard work. Tune in for practical tips on leveraging AI for content creation and standardizing social media handles to build a trustworthy personal brand.

Connect with Isaac

00:25 Isaac Mashman's Background

00:59 Transition to Personal Branding

01:53 Challenges in Modern PR

03:33 Defining Personal Branding

05:12 Building a Personal Brand

10:48 Importance of Google and Knowledge Panels

16:48 Reasons to Invest in Personal Branding

18:02 Success Stories and Strategies

22:25 Final Thoughts and Advice

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Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason

In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features of Descript, including its AI capabilities branded as Underlord, and the newly launched Rooms for remote recording. Andrew also offers valuable advice for aspiring creators and discusses the future direction of Descript, emphasizing the importance of craft in an AI-driven content creation landscape.

This is one of the first podcast episodes recorded with Descript's new virtual studio offering called Rooms coupled combined with Descript's Underlord AI editing tools.

00:00 Introduction to the Creator Economy

00:34 Meet Andrew Mason, CEO of Descript

00:55 The Evolution of Descript

02:37 Descript's Impact on Content Creation

04:04 Marketing Strategies and Product Growth

09:15 AI Integration and Innovations

14:56 Descript's New Features: Rooms and More

20:48 Future of the Creator Economy

23:27 Advice for Aspiring Creators

24:30 Conclusion and Upcoming Features

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How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth.

Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana and Trainual, to streamline workflows and maintain high-quality output. Embrace a culture of experimentation with Mallory's strategies for balancing core values and taking calculated risks—proven tactics that have led to viral social media content and exceptional marketing results.

Check out Trainual's very funny Instagram account.

Mallory's podcast Inside the Process

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Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challenging misleading influencers. Learn the art of attracting high-ticket clients through storytelling and consistently sharing valuable business insights.

We then explore the intricacies of building personal brand loyalty within a service-based consultancy. Brian shares his experiences on the potential pitfalls of a business overly reliant on a single individual and the importance of cultivating a team-oriented culture. Discover how nurturing personal brands for everyone on your team can foster loyalty and enhance retention, all while maintaining strong leadership to ensure a cohesive and supportive work environment. This discussion sheds light on the nuances of running a consultancy without paid advertising, emphasizing organic growth strategies through platforms like LinkedIn.

Finally, we delve into the critical role of LinkedIn in amplifying business success, especially for companies with revenues under $25 million. Brian underscores the importance of personally managing your LinkedIn presence to refine your Ideal Customer Profile and Unique Selling Proposition. We discuss actionable strategies for creating engaging content, the effectiveness of controversial topics to attract mature clients, and the necessity of being personable and visible to potential clients. This episode is a must-listen for anyone looking to master personal branding for business growth and long-term success.

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Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from his groundbreaking strategies at Bloomberg Media, where he skyrocketed the company's revenue to $100 million in just three years through focused performance marketing, deep audience understanding, and innovative pricing experiments. Discover how proactive adjustments in pricing can lead to substantial revenue gains, especially in a global market.

Explore the future of marketing as we discuss insights on the resurgence of getting great ROI on Facebook advertising, LinkedIn's expanding horizons beyond B2B, and the burgeoning landscape of podcasting. We’ll highlight the growing potential of YouTube and how investing in video content can be a game-changer. Embrace the power of focusing on a few key strategies, mastering specific channels, and consistently experimenting to drive results.

Connect with Alex on LinkedIn

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Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your public speaking game, enhancing both your personal brand and business impact.

Imagine grabbing your audience's attention right from the start—Peter George reveals his top techniques for doing just that. Whether it's starting with a compelling story, posing a thought-provoking question, or presenting a startling statistic, Peter teaches us how to avoid the common pitfalls that can derail even the most prepared speakers. Learn how to maintain audience engagement in today’s distraction-filled environment by tailoring your message to resonate with diverse segments, ensuring it remains relevant and impactful.

Finally, we delve into the importance of concise communication and relentless practice. Drawing inspiration from TEDx talks and top performers who constantly refine their craft, Peter emphasizes treating presentations as conversations, even with large audiences. Gain insights into how relentless practice and specialized coaching can elevate your public speaking skills to new heights. Whether you're a seasoned speaker or just starting, Peter George's practical advice will help you consistently captivate and engage your audience, making each speaking opportunity truly count.

Get Peter's Book, download more than 50 public speaking tips and learn about his coaching services.

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