『Rocket Chiropractic Podcast』のカバーアート

Rocket Chiropractic Podcast

Rocket Chiropractic Podcast

著者： Dr. Jerry Kennedy
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 The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/joinRocket Chiropractic Websites & SEO マーケティング マーケティング・セールス 代替医療・補完医療 経済学 衛生・健康的な生活
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  • The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors

    The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors
    2025/05/30
    In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countriesTrust in traditional medical advice is plummetingGen Z (ages 18–34) showed the sharpest decline in trustPeople now turn to friends, family, social media, and AI tools like ChatGPT for guidance Why This Matters for Chiropractors Many chiropractors misinterpret this shift as negativeJerry argues it’s actually a massive opportunityPeople are more open than ever to alternative careBut they’re also more skeptical and cautious Key Insights for Chiropractors Approachability Over Authority Don’t try to act like a hospital or medical institutionBe authentic, human, and realPatients are drawn to approachable, relatable personalities—especially online Be a Trusted Peer, Not Just a Provider The age of “the man in the white coat” is fadingTrust is built through transparency, consistency, and careShaq shares real-world examples from social media and ad performance Collaborative Decision-Making is Crucial Chiropractic is a participation sportPatients don’t want to be told what to do—they want to be heardJerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly Office Design, Language, and Branding Your tone, attire, and environment matter more than everDon’t fake it. Be yourself—but be your best selfYour online persona should match the in-office experience Retention Through Relationship True retention isn’t just about visit numbersIt’s about maintaining a long-term doctor-patient relationship“If they’re going to see a chiropractor five times in the next 20 years—make sure it’s you.” Practical Takeaways Be visible and real online—smile in your photos, show personality in your videosDitch manipulative sales tactics—people will bolt if they sense even a whiff of deceptionUse AI tools to enhance patient understanding, not replace your roleBuild trust over time—especially with younger patients who are used to doing their own researchEngage in local Facebook groups or community platforms to stay involved without relying solely on ads About the Guest Shaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior. Final Thoughts This episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn’t dead—it’s just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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    53 分
  • He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?

    He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?
    2025/05/20

    In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice.

    Key Points Discussed:

    1. The Catalyst for This Discussion

    • Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.

    • Highlights the misleading aspects of this marketing approach.

    2. The True Purpose of Your Chiropractic Website

    • Your website should clearly represent your practice and communicate your value to potential patients.

    • It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor.

    3. Common Misconceptions About Renting vs. Owning

    • Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance).

    • Renting doesn't inherently mean you're throwing away money; it could offer consistent value and peace of mind.

    Website Management Options Explored:

    Option 1: DIY (Do It Yourself)

    • Pros: Cheapest initial cost; complete control.

    • Cons: Time-consuming, requires technical and design skills, full responsibility for problems.

    Option 2: DIY with Professional Help (Hybrid Model)

    • Pros: Professional initial setup, saves significant time, good initial functionality and appearance.

    • Cons: High upfront costs, ongoing technical maintenance responsibilities, potential hidden SEO and functional flaws.

    Option 3: Full Website Service

    • Pros: Professional management, design, and SEO optimization; ongoing support and updates; leveraging expert experience.

    • Cons: Higher ongoing monthly cost; less direct control for those who prefer hands-on management.

    Key Recommendations:

    Financial Considerations

    • Avoid making website decisions based purely on cost savings. Prioritize overall return on investment and functionality.

    Practical Tips for Control

    • Maintain control of your domain (URL).

    • Maintain control of your business email setup independently (e.g., Google Workspace).

    Warning Signs

    • Be cautious of marketing scare tactics.

    • Ensure the website solution you choose genuinely enhances your online presence and patient conversion.

    How Jerry and Rocket Chiro Can Help:

    • Request a FREE New Patient Search Review: Jerry offers a detailed, personalized video review of your website and SEO effectiveness, clearly explaining your online visibility and patient appeal.

    • Additional services available include website design, ongoing management, and comprehensive SEO services tailored specifically for chiropractors.

    Closing Thoughts:

    • Choose your website option based on your practice's specific needs, capabilities, and growth goals.

    • Ensure your website consistently represents your chiropractic practice positively and effectively to your target audience.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    25 分
  • Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?

    Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
    2025/05/05

    In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own.

    Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success.

    Key Topics Covered:

    • What is Chiropractic Associate PTSD and how to recognize it

    • Why bad chiropractic associate jobs often lead to destructive overreactions

    • The dangers of abandoning care recommendations, structure, and business systems

    • Why communication and leadership are essential, not optional

    • The difference between unethical sales tactics and ethical, effective systems

    • How to reframe your mindset so your bad associate job doesn’t ruin your own practice

    • The long-term impact of poor retention, undercharging, and disorganization

    • Practical tips for moving forward with confidence and clarity

    Takeaways:

    • Just because something was done wrong in your chiropractic associate job doesn’t mean it’s wrong to do

    • Structure, communication, and planning are foundational to a successful chiropractic practice

    • Being a great adjuster isn’t enough—you also have to lead, manage people, and run a business

    • Don’t fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they’ve built strong, ethical systems

    • Start small, commit to improvement, and keep moving the goalpost as you grow

    Jerry’s Advice:
    Change your mindset. A bad chiropractic associate experience doesn’t have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values.

    Support the Show:
    If you’ve been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support.

    Want Help Growing Your Practice?
    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    18 分

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