『SEO Kwentuhan Podcast』のカバーアート

SEO Kwentuhan Podcast

SEO Kwentuhan Podcast

著者： Gelo and Gab
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Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Copyright 2024 Gelo and Gab マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • Multi Skilled Marketer

    Multi Skilled Marketer
    2025/07/12
    In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve.Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success.Transcript Summary [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO.[00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities.[01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development.[06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing.[08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers.[10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation.[12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products.[15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights.[18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt.[20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting.[25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand.[27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge.[31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility.[32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows.[34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan.Don't forget to share and connect with our communities as well. Let's achieve success together!seoworkout.com theseodad.orgseokwentuhan.com
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    34 分
  • Paano Ba Talaga Magtagal Sa Industriya ng SEO?

    Paano Ba Talaga Magtagal Sa Industriya ng SEO?
    2025/06/14
    Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how they managed to stay motivated despite burnout and self-doubt.If you’ve ever questioned whether SEO is for you, this episode is worth a listen. Gab shares how showing up even when he wanted to quit helped him build confidence and consistency. Gelo opens up about the value of soft skills, being part of a supportive community, and solving real business problems. Together, they highlight the importance of staying grounded in fundamentals like technical SEO and keyword research, while also embracing change and exploring your own path, whether that means freelancing, going full time, or building an agency.Transcript Summary 00:00 – 02:02 Gab opens the episode by welcoming listeners. Gelo reminisces about their early episodes and highlights how far the podcast has come. They introduce the main topic: How to last in the SEO industry, especially in the age of AI. Both observe that some SEO beginners are losing motivation, and that this topic is timely for those still exploring or entering the industry.02:02 – 05:01 Gelo asks Gab about the most important mindset for SEO longevity.Gab answers that adaptability is key. He shares an analogy from a video by Russ Yuson: if someone offered you $10 million to learn piano by December, you’d find a way. That’s the kind of mindset you need—willingness to learn and adapt, especially in a field where algorithm updates and new tools are constant.Gab also clarifies the difference between fundamental practices (like title tags) and outdated methods (like low-quality guest posting), emphasizing that openness to change is essential.05:02 – 07:04Gelo expands on Gab’s point by encouraging a "student forever" mindset. He stresses that SEO should be treated as a craft, not just a technical skill you master once. With continuous changes in tools and algorithms, you need to keep refining your knowledge. He also points out that going for shortcuts isn't sustainable—consistency matters more.07:15 – 14:38 Gelo asks Gab if he ever wanted to give up.Gab shares three major points in his career:Early freelancing daysWhen he became an SEO managerWhen he started his agencyAt each stage, self-doubt crept in. But he kept showing up. Over time, tasks that once felt overwhelming became easier through repetition and practice.Gelo adds his own struggles—failed campaigns, client churn, burnout—and how he overcame them by focusing on soft skills, joining a community, and staying accountable. Having support from others, like Gab, helped him stay in the game.They both agree: showing up and being part of a positive, welcoming SEO community makes all the difference.14:38 – 15:22Gab and Gelo talk about professionalism when clients offboard.Gab suggests giving clients extra value even when they’re leaving, like a 6-month strategy.Gelo shares that some clients who left still referred others to him later. The key takeaway: do good work, maintain good relationships, and you might see rewards later on.15:22 – 18:39Gab emphasizes fundamentals as the core SEO skills that don’t go away—especially technical SEO and understanding Google’s documentation (Search Central). He reassures listeners that SEO is still in demand and worth pursuing.Gelo adds keyword research and content structuring to the list. Tools evolve, but foundational skills in solving searcher intent and writing effective content remain essential.18:39 – 21:32Gelo asks: do you need to be a jack-of-all-trades in SEO?Gab says it depends on your goals. If you’re freelancing, it’s fine to specialize. But if you’re building an agency, it’s good to know a bit of everything so you can delegate effectively. You don’t need 100% mastery—just enough to understand how each area works.Gelo shares how he started broad, then specialized. His strength turned out to be strategy. He now builds playbooks and hires specialists for execution. He encourages others to start wide, then go deep into what fits them best.21:32 – 29:11Gab advises beginners to build their own site to safely test SEO strategies instead of experimenting on client websites. He also talks about building a personal brand—sharing consistently about a topic like AI or automation helps establish authority and trust, even with Google.Gelo reflects on his early approach to content—he focused on solving customer problems. He got ideas by asking customer support teams about common client questions and then answered those in blog posts. This helped boost rankings while making content genuinely useful.29:11 – 33:50Gab says that hitting a milestone (SEO ...
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    40 分
  • Google AI Mode

    Google AI Mode
    2025/05/31
    Google just changed the game again and SEOs everywhere are paying attention. In the latest episode of SEOKwentuhan, Gab and Gelo break down what Google’s new AI Mode means for search results, rankings, and how people use the internet.This is not another "SEO is dead" conversation. It is a practical look at how AI generated answers, closed loop search experiences, and changes in user behavior are reshaping the way we work. The episode tackles real questions like what happens to organic traffic, how to adapt your content, and which metrics to focus on now.If you are an SEO, marketer, or content creator trying to stay ahead, this episode is worth your time. Here is a quick breakdown of the key takeaways from the conversation.Transcript Summary00:00 – 01:17Gab: Hello and welcome to a new episode of SEO Kwentuhan where we talk about the lighter side of SEO. And this is a hot topic that we're going to talk about today. Nice. Our topic is always hot but this is hotter than the previous ones.Gab: Our topic today is about the AI mode that Google released. How many days ago was that? I think it was 1 or 2 days ago. This is really new.00:30 – 01:17Gelo: And just a disclaimer, this is just an opinion on what might happen. Because this is not yet available in other countries, right? It's only in the US. It's only in the US, I think, this beta test.Gelo: So, it's just there. So, we're guessing now. But our guess has backup data. The ones that are said to be even better than us.01:17 – 03:07Gab: Open AI. Yes, that's it. The one that had an emergency with Google. They launched a Search Lab.Gab: It's like a test. You'll sign up first to use it. I signed up there before and I'm using the AI Overview on my account. If you'll notice, on your other accounts before, on Google, the AI Overview doesn't show up.Gab: So you need to sign up for Search Labs. But now, Google automatically rolled out an AI Overview especially in the U.S. So they already have a tab. If you search on Google, there are images, videos, news. Next to that, there's an AI mode.Gelo: That's my observation now. Even if it's on VPN, sir, you won't see this? Or if you're on VPN, you'll see this? I haven't tried it yet, but I think if you have VPN, you have a chance.Gab: Because it says, any US-based search, they will come up with something. That's what I read. So it's like what happens in AI mode, it's like you're inside... For example, you have a question and it's like you're in a closed loop, you're just there, you're not going out.Gelo: Is that right?Gab: Correct, correct. That's right.Gab: So Google is automatically answering you. So it's summarizing everything, right? If you'll notice, when you're talking to ChatGPT, he'll remember what you talked about before. Even if you don't say your name, sometimes you'll be prompted to include your name, he'll recognize you when you search for another new query.03:07 – 03:31 Gab: So that's the same with AI mode. You'll have personalized. How big is this server? I mean, Google, of course, but for this AI mode, it's probably separate.Gelo: It's a bigger data center. That's what I'm thinking, maybe a whole barangay.03:31 – 04:39Gelo: Anyway, how do you think this AI mode will affect our SEO strategies? How can we recalibrate?Gelo: Alright. Well, I have to admit that the AI mode has a huge effect. fully rolled out. Because SEOs are starting to panic about what they can do after.Gab: Because from the traditional type where you'll put keywords on your page, you'll target a topic, then you'll be in the top 100, right? Then in the top 10, you'll have a chance to click. Now, in AI mode, it's really... It's even harder now because we don't know what the ranking factors are yet.Gab: Unlike before, we now have a clue of what the ranking factors are so we can get out of the traditional search. That's why we practice our SEO skills so we can learn how to help our clients. But in AI Overview, it's like a new method or optimization that we need to do, and maybe more advanced or more enhanced processes than what we were doing before. So that's what I think can happen here.04:39 – 05:12Gab: As much as possible, you should be in what they call Position Zero. Before, it was just featured snippets. Now, it's AI Overview. So that's your aim.Gab: Right now, we're still experiencing the AI overview. But this AI mode, it's a featured snippet that's interactive. So, I don't know if we'll have another battle here. The strategy-wise, I don't know if you need to...05:13 – 06:24Gelo: I used to preach this to my students, shoutouts to my students. We will think of it as a marketer. We should really think of it that way.Gelo: For example, some people don't even know about ICP. I don't know everything but there are some. They are focusing on the easy fixes. The easy fixes on websites that AI can fix now, it's easy to do now.Gelo: The metadata, stuff like that. Strategies will have a huge impact. I'm a bit scared so I'm hesitating ...
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    38 分

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