• SEO Kwentuhan Podcast

  • 著者： Gelo and Gab
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SEO Kwentuhan Podcast

著者： Gelo and Gab
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  • Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


    In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


    Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


    From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


    Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


    Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️
    Copyright 2024 Gelo and Gab
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  • Diploma o Diskarte

    Diploma o Diskarte
    2024/09/28
    Education and street smarts often create a dynamic interplay, and in our latest SEO Kwentuhan podcast episode, we tackle the critical question: which is better - Diploma or Diskarte? Tune in for an engaging discussion packed with real-life stories and expert insights as we examine how these two paths influence success and what truly counts in today’s competitive landscape!In this episode, we’ll hear from Coach Gab and Coach Gelo who have navigated both routes, sharing their unique experiences and the lessons they've learned along the way. From academic achievements to practical ingenuity, we’ll uncover the strengths and weaknesses of each approach, shedding light on how they can complement one another. Whether you're a student weighing your options, a professional seeking to enhance your skills, or simply curious about the dynamics of education and hustle, this conversation promises to offer valuable insights that challenge conventional thinking and inspire new perspectives.Transcript Summary00:00 - 2:00 Gab:Welcome to this new episode of SEO Kwentuhan, focusing on the lighter side of SEO. Gelo: What’s our topic today? Gab: Discussing whether a diploma or experience is more essential for SEO. Gelo: We often hear varying opinions about this. Let's put it in the context of SEO. Gab: I believe the diploma isn’t crucial; my experience matters more. After applying for jobs, I rarely used my diploma. However, the knowledge I gained from school helped me in the field. Gelo:I don’t have a diploma. I learned SEO through online courses. Although having a diploma might open some doors, many employers still look for practical skills. 02:01 - 7:14 Gelo: Sometimes job postings require a marketing degree, as SEO falls under digital marketing. Gab: Having a diploma can help when applying overseas, where employers often prefer graduates from related fields. Gelo: There are limitations without a diploma. It’s tough to apply for jobs without any credentials. Gab: There’s definitely discrimination in the job market. Employers often prefer candidates with diplomas, even in entry-level positions. Gelo: The initial job market entry is challenging, especially when HR screenings favor diploma holders. Gab: True, it’s frustrating to feel overlooked due to lacking formal education. 7:15 - 12:10Gab: If you lack a diploma, freelancing could be a better path, as it emphasizes experience over formal education. Gelo: Freelancing allows for practical learning without the pressure of traditional job requirements. Gelo: Are there specific courses that benefit SEO professionals? Gab: Yes, courses in marketing and communication are valuable, alongside technical fields like IT. Gab: Content writing and journalism courses also help in SEO. Understanding how to write effectively can enhance your SEO skills. Gelo: Technical skills in IT can assist with aspects like link building and networking. 12:11 - 15:30Gab: Soft skills are important in SEO. Communication skills are key for conveying ideas to clients and team members. Gelo: Exactly! Team collaboration and clear communication are vital in an agency environment. Gelo: Selling your services and ideas is another crucial skill. You must be able to present and advocate for your work effectively. Gab: Analytical thinking and adaptability are essential, especially in a rapidly changing digital landscape. 15:30 - 16:46 Gelo: Discusses the initial stages of SEO development and the importance of preparation. Highlights the need to not forget key elements as you progress in your SEO journey.Gelo: Talks about project and time management, emphasizing the challenges of handling multiple clients and the necessity of building an effective project management system.Gelo: Mentions the significance of soft skills in SEO.Gab: Explores various soft skills required for SEO, like creativity in content writing and web design, asserting that creativity can be innate or developed over time.16:46 - 17:34Gab: Discusses the challenges faced in design, despite having a background in graphic design.Gab: Reflects on past learning experiences in web design and development, indicating a desire to improve further.Gab: Shares thoughts on negotiation skills necessary for handling paid links and other aspects of SEO.17:34 - 19:16 Gelo: Addresses the need for persuasive communication in negotiation. Emphasizes the importance of clear communication in closing deals and the relationship between negotiation skills and sales.Gelo: Discusses the difficulties in sales and the necessity of having data to support selling packages.Gab:Shares personal struggles with selling services, noting the importance of case studies and data in building credibility.19:16 - 23:29Gab: Reflects on the challenges of public speaking, especially as an introvert, and how these experiences have shaped his confidence.Gelo: Comments on his own experiences with ...
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    1 時間
  • SEO and Content Marketing

    SEO and Content Marketing
    2024/09/21
    Welcome to our latest SEO Kwentuhan podcast episode, focusing on the essentials of SEO and Content Marketing. If you’ve ever wondered how to get your website noticed or how to create content that truly resonates with your audience, this episode is for you. We’ll break down key strategies, share actionable tips, and explore common pitfalls to avoid. No matter your experience level, you’ll find valuable insights to help enhance your approach. Let’s get into it!Transcript Summary00:00 - 00:29 Gab: Introduces the episode of the podcast focused on the "lighter side of SEO" and content marketing. Gab is joined by Coach Gelo to discuss the synergy between SEO and content marketing.Gelo: Mentions "The Power of 2," hinting at the collaborative power of SEO and content marketing.Gab: Briefly comments on SEO and content marketing, emphasizing a lighter approach.Gelo: Talks about content marketing as the lifeblood of SEO and digital marketing, explaining that content marketing is crucial across digital platforms.Gelo: Discusses the common questions about content marketing, including its relevance and topics covered in groups and forums.00:52 - 2:21Gelo: Asks about the differences between SEO and content marketing, addressing the frequent confusion about whether they are the same or different.Gab: Provides a background on SEO from a web development perspective, noting that while SEO and content marketing overlap, they are distinct. Gab mentions that SEO often involves technical skills, whereas content marketing focuses more on creating and sharing content to attract the right audience.Gab: Explains that content marketing involves various stages, including catching attention, generating interest, making a decision, and driving action, often following the AIDA (Attention, Interest, Desire, Action) model.Gab: Emphasizes the importance of content marketing beyond just content creation, including strategies for engaging target audiences and converting them.03:07 - 4:05Gelo: Confirms the AIDA method's relevance in content marketing and its role in retaining audiences.Gab: Acknowledges the importance of retention and mental availability in content writing.Gelo: Discusses the lighter side of SEO and content marketing, focusing on becoming an authority and providing valuable information.Gelo: Mentions that content marketing often involves lighter topics and building authority to answer non-technical SEO questions.4:18 - 4:36Gab: Encourages research and staying updated with trends to improve content strategies.Gelo: Agrees on the need for continuous learning and adaptation in SEO and content marketing.Gab: Comments on the importance of branding in content marketing and SEO.5:14 - 5:54Gelo: Describes how SEO and content marketing are not the same but work together. Mentions the concept of Product-led SEO and how it applies to services and products.Gelo: Discusses how creating content around products, such as presentation makers, complements SEO by addressing search intent.Gelo: Reiterates that SEO and content marketing are different but complementary, emphasizing their interdependent relationship.6:25 - 6:37Gab: Shares a practical approach to using blogs to support product pages and address long-tail keywords and informational intent. Talks about content marketing strategies to rank for specific keywords and the importance of creating supporting content.7:02 - 8:14Gelo: Seeks to elaborate on how SEO and content marketing complement each other.Gab: Provides an analogy comparing SEO to a business's logo, which captures attention, while content marketing is like promotional events that engage and retain customers. Describes SEO as the foundation of visibility and content marketing as the way to engage and provide value to the audience.9:19 - 11:04Gelo: Discusses the role of SEO as a backbone of digital marketing, emphasizing its importance in supporting various marketing facets. Clarifies that SEO is one part of a larger digital marketing strategy, which includes other departments like social media and advertising. Elaborates on how SEO interacts with other marketing strategies, emphasizing that it is not isolated but part of a broader marketing ecosystem. Reflects on the technical side of SEO and its importance in building a solid foundation for content marketing.11:37 - 12:51Gelo: Reiterates the importance of both SEO and content marketing, and how they work together to enhance visibility and engagement online.Gelo: Discusses the importance of having both www and non-www versions of a website for SEO purposes. Emphasizes how Google bots need to properly access and index content to improve visibility. Talks about the connection between SEO and content marketing, noting that well-optimized content helps Google bots find and index web pages effectively. Mentions examples of websites with very little content, like just a homepage. Gelo: Explains that creating engaging content, such as calculators or interactive ...
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    56 分
  • Networking In The SEO Community, Building Relationships.

    Networking In The SEO Community, Building Relationships.
    2024/09/14
    Why Networking in the SEO Community is a Game-Changer?When it comes to SEO, having a strong network can make all the difference. In this episode, Gab together with our guest speaker, Kurt Russell Molina, talk about the practical side of building relationships within the SEO community. From connecting with peers to finding mentors, we cover why these connections matter and how they can boost your career. Whether you’re looking to grow your business or just starting out, you’ll get real tips and strategies to help you make the most of your professional network.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to the new episode of the SEO Kwentuhan podcast. Mentions that the episode will cover lighter SEO topics. Introduces Kurt Molina, a guest who has been involved in SEO training and has experience with SearchWorks PH.00:31 - 00:46Gab: Introduces Kurt Molina as a knowledgeable guest in the SEO community and invites him to share his insights.Kurt: Expresses appreciation for the invitation and his excitement to share his experiences and learning in SEO.01:00 - 01:21Gab: Reminisces about their first meeting with Kurt and Sir Glenn in 2019 and mentions starting to build their SEO careers in 2020.Kurt: Clarifies the timeline, starting with learning SEO in March 2020 during the pandemic.01:22 - 01:25Gab: Requests Kurt to share how he was first introduced to SEO.Kurt: Talks about his background in marketing, transitioning from traditional to digital marketing, and discovering SEO as a high-paying skill. Began exploring SEO in 2017.03:14 - 04:19Gab: Asks about Kurt’s first SEO client experience.Kurt: Describes his first freelance client, working with a white-label company, and generating four franchises through SEO efforts. Reflects on the success and learning experience.05:23 - 06:46Gab: Shifts the topic to networking within the SEO community and its importance for career development.Kurt: Shares his experience as an introvert in networking, the benefits of meeting industry experts, and gaining insights from SEO events and seminars.06:51 - 09:17Gab: Discusses the value of networking, mentioning past events and successful speakers.Kurt: Provides tips on how to start networking, such as showing up for yourself, attending seminars, and absorbing knowledge. Emphasizes the importance of being proactive and curious.09:43 - 11:43Gab: Asks for advice on making a good first impression with prospective clients.Kurt: Suggests performing a quick audit of the client's website and understanding their business to build trust and demonstrate expertise. Highlights the importance of standing out and showing care in presentations.12:16 - 13:30Gab: Inquires about how Kurt uses his network to improve his SEO skills.Kurt: Talks about the value of accessing the knowledge of others in the network, asking for help with difficult questions, and nurturing relationships with mentors. 13:30 - 13:55Kurt: Discusses the dynamics of mentoring relationships. He explains that while mentees often take advice and support from their mentors, mentors themselves gain satisfaction from helping and nurturing someone. Mentors appreciate seeing their mentees grow and succeed, which in turn motivates them to continue supporting and guiding. Building strong, reciprocal relationships with mentors can significantly enhance one's career and skills in SEO over time.Kurt: Mentors in the SEO field play a crucial role. They provide guidance and share their knowledge freely. While it might seem like you’re just taking from them, it's important to remember that mentors gain satisfaction from helping and grooming someone. They enjoy seeing their mentees grow and succeed. So, maintain those relationships and leverage them when you need help or have questions. Building a strong network will ultimately help improve your SEO skills in the long run.13:55 - 14:16Gab: Reflects on the pride of seeing students and mentees excel in their fields. He likens the experience to feeling proud when students or trainees become successful and start teaching others. This pride is similar to what he feels when he observes the growth and achievements of his own students.Gab: There’s a sense of pride in witnessing students excel. Seeing students who have learned from you succeed in their own careers and even teach others can be incredibly fulfilling. This cycle of learning and teaching perpetuates new knowledge and skills in digital marketing and SEO. It's something to take pride in as an educator.14:16 - 15:09Gab: Asks Kurt for tips on how introverts can effectively build their network within the SEO community. He acknowledges that being introverted might present challenges in networking but is interested in strategies for overcoming these challenges.15:15 - 16:20Kurt: Shares his approach as an introvert to networking. He emphasizes the importance of setting personal goals for attending networking events, such as learning and observing others. He advises introverts to ...
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    26 分

あらすじ・解説

Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️
Copyright 2024 Gelo and Gab
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