エピソード

  • Diploma o Diskarte

    Diploma o Diskarte
    2024/09/28
    Education and street smarts often create a dynamic interplay, and in our latest SEO Kwentuhan podcast episode, we tackle the critical question: which is better - Diploma or Diskarte? Tune in for an engaging discussion packed with real-life stories and expert insights as we examine how these two paths influence success and what truly counts in today’s competitive landscape!In this episode, we’ll hear from Coach Gab and Coach Gelo who have navigated both routes, sharing their unique experiences and the lessons they've learned along the way. From academic achievements to practical ingenuity, we’ll uncover the strengths and weaknesses of each approach, shedding light on how they can complement one another. Whether you're a student weighing your options, a professional seeking to enhance your skills, or simply curious about the dynamics of education and hustle, this conversation promises to offer valuable insights that challenge conventional thinking and inspire new perspectives.Transcript Summary00:00 - 2:00 Gab:Welcome to this new episode of SEO Kwentuhan, focusing on the lighter side of SEO. Gelo: What’s our topic today? Gab: Discussing whether a diploma or experience is more essential for SEO. Gelo: We often hear varying opinions about this. Let's put it in the context of SEO. Gab: I believe the diploma isn’t crucial; my experience matters more. After applying for jobs, I rarely used my diploma. However, the knowledge I gained from school helped me in the field. Gelo:I don’t have a diploma. I learned SEO through online courses. Although having a diploma might open some doors, many employers still look for practical skills. 02:01 - 7:14 Gelo: Sometimes job postings require a marketing degree, as SEO falls under digital marketing. Gab: Having a diploma can help when applying overseas, where employers often prefer graduates from related fields. Gelo: There are limitations without a diploma. It’s tough to apply for jobs without any credentials. Gab: There’s definitely discrimination in the job market. Employers often prefer candidates with diplomas, even in entry-level positions. Gelo: The initial job market entry is challenging, especially when HR screenings favor diploma holders. Gab: True, it’s frustrating to feel overlooked due to lacking formal education. 7:15 - 12:10Gab: If you lack a diploma, freelancing could be a better path, as it emphasizes experience over formal education. Gelo: Freelancing allows for practical learning without the pressure of traditional job requirements. Gelo: Are there specific courses that benefit SEO professionals? Gab: Yes, courses in marketing and communication are valuable, alongside technical fields like IT. Gab: Content writing and journalism courses also help in SEO. Understanding how to write effectively can enhance your SEO skills. Gelo: Technical skills in IT can assist with aspects like link building and networking. 12:11 - 15:30Gab: Soft skills are important in SEO. Communication skills are key for conveying ideas to clients and team members. Gelo: Exactly! Team collaboration and clear communication are vital in an agency environment. Gelo: Selling your services and ideas is another crucial skill. You must be able to present and advocate for your work effectively. Gab: Analytical thinking and adaptability are essential, especially in a rapidly changing digital landscape. 15:30 - 16:46 Gelo: Discusses the initial stages of SEO development and the importance of preparation. Highlights the need to not forget key elements as you progress in your SEO journey.Gelo: Talks about project and time management, emphasizing the challenges of handling multiple clients and the necessity of building an effective project management system.Gelo: Mentions the significance of soft skills in SEO.Gab: Explores various soft skills required for SEO, like creativity in content writing and web design, asserting that creativity can be innate or developed over time.16:46 - 17:34Gab: Discusses the challenges faced in design, despite having a background in graphic design.Gab: Reflects on past learning experiences in web design and development, indicating a desire to improve further.Gab: Shares thoughts on negotiation skills necessary for handling paid links and other aspects of SEO.17:34 - 19:16 Gelo: Addresses the need for persuasive communication in negotiation. Emphasizes the importance of clear communication in closing deals and the relationship between negotiation skills and sales.Gelo: Discusses the difficulties in sales and the necessity of having data to support selling packages.Gab:Shares personal struggles with selling services, noting the importance of case studies and data in building credibility.19:16 - 23:29Gab: Reflects on the challenges of public speaking, especially as an introvert, and how these experiences have shaped his confidence.Gelo: Comments on his own experiences with ...
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    1 時間
  • SEO and Content Marketing

    SEO and Content Marketing
    2024/09/21
    Welcome to our latest SEO Kwentuhan podcast episode, focusing on the essentials of SEO and Content Marketing. If you’ve ever wondered how to get your website noticed or how to create content that truly resonates with your audience, this episode is for you. We’ll break down key strategies, share actionable tips, and explore common pitfalls to avoid. No matter your experience level, you’ll find valuable insights to help enhance your approach. Let’s get into it!Transcript Summary00:00 - 00:29 Gab: Introduces the episode of the podcast focused on the "lighter side of SEO" and content marketing. Gab is joined by Coach Gelo to discuss the synergy between SEO and content marketing.Gelo: Mentions "The Power of 2," hinting at the collaborative power of SEO and content marketing.Gab: Briefly comments on SEO and content marketing, emphasizing a lighter approach.Gelo: Talks about content marketing as the lifeblood of SEO and digital marketing, explaining that content marketing is crucial across digital platforms.Gelo: Discusses the common questions about content marketing, including its relevance and topics covered in groups and forums.00:52 - 2:21Gelo: Asks about the differences between SEO and content marketing, addressing the frequent confusion about whether they are the same or different.Gab: Provides a background on SEO from a web development perspective, noting that while SEO and content marketing overlap, they are distinct. Gab mentions that SEO often involves technical skills, whereas content marketing focuses more on creating and sharing content to attract the right audience.Gab: Explains that content marketing involves various stages, including catching attention, generating interest, making a decision, and driving action, often following the AIDA (Attention, Interest, Desire, Action) model.Gab: Emphasizes the importance of content marketing beyond just content creation, including strategies for engaging target audiences and converting them.03:07 - 4:05Gelo: Confirms the AIDA method's relevance in content marketing and its role in retaining audiences.Gab: Acknowledges the importance of retention and mental availability in content writing.Gelo: Discusses the lighter side of SEO and content marketing, focusing on becoming an authority and providing valuable information.Gelo: Mentions that content marketing often involves lighter topics and building authority to answer non-technical SEO questions.4:18 - 4:36Gab: Encourages research and staying updated with trends to improve content strategies.Gelo: Agrees on the need for continuous learning and adaptation in SEO and content marketing.Gab: Comments on the importance of branding in content marketing and SEO.5:14 - 5:54Gelo: Describes how SEO and content marketing are not the same but work together. Mentions the concept of Product-led SEO and how it applies to services and products.Gelo: Discusses how creating content around products, such as presentation makers, complements SEO by addressing search intent.Gelo: Reiterates that SEO and content marketing are different but complementary, emphasizing their interdependent relationship.6:25 - 6:37Gab: Shares a practical approach to using blogs to support product pages and address long-tail keywords and informational intent. Talks about content marketing strategies to rank for specific keywords and the importance of creating supporting content.7:02 - 8:14Gelo: Seeks to elaborate on how SEO and content marketing complement each other.Gab: Provides an analogy comparing SEO to a business's logo, which captures attention, while content marketing is like promotional events that engage and retain customers. Describes SEO as the foundation of visibility and content marketing as the way to engage and provide value to the audience.9:19 - 11:04Gelo: Discusses the role of SEO as a backbone of digital marketing, emphasizing its importance in supporting various marketing facets. Clarifies that SEO is one part of a larger digital marketing strategy, which includes other departments like social media and advertising. Elaborates on how SEO interacts with other marketing strategies, emphasizing that it is not isolated but part of a broader marketing ecosystem. Reflects on the technical side of SEO and its importance in building a solid foundation for content marketing.11:37 - 12:51Gelo: Reiterates the importance of both SEO and content marketing, and how they work together to enhance visibility and engagement online.Gelo: Discusses the importance of having both www and non-www versions of a website for SEO purposes. Emphasizes how Google bots need to properly access and index content to improve visibility. Talks about the connection between SEO and content marketing, noting that well-optimized content helps Google bots find and index web pages effectively. Mentions examples of websites with very little content, like just a homepage. Gelo: Explains that creating engaging content, such as calculators or interactive ...
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    56 分
  • Networking In The SEO Community, Building Relationships.

    Networking In The SEO Community, Building Relationships.
    2024/09/14
    Why Networking in the SEO Community is a Game-Changer?When it comes to SEO, having a strong network can make all the difference. In this episode, Gab together with our guest speaker, Kurt Russell Molina, talk about the practical side of building relationships within the SEO community. From connecting with peers to finding mentors, we cover why these connections matter and how they can boost your career. Whether you’re looking to grow your business or just starting out, you’ll get real tips and strategies to help you make the most of your professional network.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to the new episode of the SEO Kwentuhan podcast. Mentions that the episode will cover lighter SEO topics. Introduces Kurt Molina, a guest who has been involved in SEO training and has experience with SearchWorks PH.00:31 - 00:46Gab: Introduces Kurt Molina as a knowledgeable guest in the SEO community and invites him to share his insights.Kurt: Expresses appreciation for the invitation and his excitement to share his experiences and learning in SEO.01:00 - 01:21Gab: Reminisces about their first meeting with Kurt and Sir Glenn in 2019 and mentions starting to build their SEO careers in 2020.Kurt: Clarifies the timeline, starting with learning SEO in March 2020 during the pandemic.01:22 - 01:25Gab: Requests Kurt to share how he was first introduced to SEO.Kurt: Talks about his background in marketing, transitioning from traditional to digital marketing, and discovering SEO as a high-paying skill. Began exploring SEO in 2017.03:14 - 04:19Gab: Asks about Kurt’s first SEO client experience.Kurt: Describes his first freelance client, working with a white-label company, and generating four franchises through SEO efforts. Reflects on the success and learning experience.05:23 - 06:46Gab: Shifts the topic to networking within the SEO community and its importance for career development.Kurt: Shares his experience as an introvert in networking, the benefits of meeting industry experts, and gaining insights from SEO events and seminars.06:51 - 09:17Gab: Discusses the value of networking, mentioning past events and successful speakers.Kurt: Provides tips on how to start networking, such as showing up for yourself, attending seminars, and absorbing knowledge. Emphasizes the importance of being proactive and curious.09:43 - 11:43Gab: Asks for advice on making a good first impression with prospective clients.Kurt: Suggests performing a quick audit of the client's website and understanding their business to build trust and demonstrate expertise. Highlights the importance of standing out and showing care in presentations.12:16 - 13:30Gab: Inquires about how Kurt uses his network to improve his SEO skills.Kurt: Talks about the value of accessing the knowledge of others in the network, asking for help with difficult questions, and nurturing relationships with mentors. 13:30 - 13:55Kurt: Discusses the dynamics of mentoring relationships. He explains that while mentees often take advice and support from their mentors, mentors themselves gain satisfaction from helping and nurturing someone. Mentors appreciate seeing their mentees grow and succeed, which in turn motivates them to continue supporting and guiding. Building strong, reciprocal relationships with mentors can significantly enhance one's career and skills in SEO over time.Kurt: Mentors in the SEO field play a crucial role. They provide guidance and share their knowledge freely. While it might seem like you’re just taking from them, it's important to remember that mentors gain satisfaction from helping and grooming someone. They enjoy seeing their mentees grow and succeed. So, maintain those relationships and leverage them when you need help or have questions. Building a strong network will ultimately help improve your SEO skills in the long run.13:55 - 14:16Gab: Reflects on the pride of seeing students and mentees excel in their fields. He likens the experience to feeling proud when students or trainees become successful and start teaching others. This pride is similar to what he feels when he observes the growth and achievements of his own students.Gab: There’s a sense of pride in witnessing students excel. Seeing students who have learned from you succeed in their own careers and even teach others can be incredibly fulfilling. This cycle of learning and teaching perpetuates new knowledge and skills in digital marketing and SEO. It's something to take pride in as an educator.14:16 - 15:09Gab: Asks Kurt for tips on how introverts can effectively build their network within the SEO community. He acknowledges that being introverted might present challenges in networking but is interested in strategies for overcoming these challenges.15:15 - 16:20Kurt: Shares his approach as an introvert to networking. He emphasizes the importance of setting personal goals for attending networking events, such as learning and observing others. He advises introverts to ...
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    26 分
  • Effective Strategies To Build Authority In Your Niche

    Effective Strategies To Build Authority In Your Niche
    2024/09/07
    Ready to make a name for yourself in your field? In our newest podcast episode, we break down practical strategies for building real authority in your niche. Whether you're a budding entrepreneur, a seasoned professional, or just passionate about your field, we’ve got tips and insights that can help you stand out and earn respect in your industry. Tune in to learn how to effectively showcase your expertise, build meaningful connections, and become the go-to authority in your industry. Let’s get started on making your mark!Transcript Summary00:00 - 04:16Gab: Introduction to the new episode of "SEO Kwentuhan." Gab introduces Coach Gelo and previews the episode’s focus on lighter SEO topics.Gelo: Introduces the main topic: effective strategies for building authority in your niche. He notes that this topic is often overlooked in SEO discussions, which usually focus more on website optimization.Gelo: Begins with the first question: What does it mean to build authority in SEO, and why is it important?Gab: Explains that authority in SEO involves several factors including topical authority, backlinks, and domain authority. He emphasizes that Google's algorithms place increasing importance on brand authority. Gab continues by discussing how brand authority has become crucial due to recent updates in Google’s algorithms, which now emphasize authoritative sources over mere content publication.Gab: Highlights the importance of authority for "Your Money Your Life" (YMYL) sites, which impact daily lives and require higher levels of expertise and trustworthiness. Gab describes authority as a significant ranking factor, with aspects including topical authority, backlinks, and technical SEO. He mentions that building authority involves various metrics and strategies, and stresses the importance of understanding these elements in SEO.Gelo: Asks Gab to explain YMYL sites further for those unfamiliar with the concept.Gab: Defines YMYL (Your Money Your Life) as sites affecting financial, legal, or health-related aspects of people's lives. He explains the necessity of expert opinions and authoritative content for such sites. Gab provides examples of YMYL sites, such as financial blogs or health articles, and discusses the need for expert-reviewed and fact-checked content. He further emphasizes the importance of authoritative sources in YMYL niches, such as real estate or financial advice, to ensure content credibility and trustworthiness.04:17 - 09:36Gelo: Agrees with Gab's examples and stresses the importance of expertise in high-stakes topics like health and finance.Gab: Highlights the necessity of using expert sources to ensure credibility and authority.Gelo: Mentions that authority is often neglected in SEO discussions, focusing instead on optimization elements like meta tags and keywords.He points out that high authority websites provide a boost not only to brand recognition but also to their audience reach.Gelo explains that building authority involves more than just content creation; it also includes establishing a presence on social media and maintaining consistent business information across platforms.Gab: Adds to Gelo's point about building authority through various online entities and maintaining accurate information.Gelo: Discusses the importance of having consistent and accurate information across social media and other web platforms to build authority.He describes how Google and other search engines use these online entities and citations to evaluate authority. Gelo explains how authority impacts search engine rankings, with higher authority leading to better visibility and traffic. He elaborates on Google's "sandbox" concept, where new websites may initially struggle until they build authority and demonstrate credibility.Gelo: Notes that building niche authority helps improve rankings and visibility, leading to better traffic and brand recognition. He explains how higher rankings and authority contribute to increased traffic and improved conversion rates. Gelo summarizes the benefits of building authority, including enhanced brand recognition and better conversion rates.Gab: Agrees with Gelo’s points and discusses the importance of understanding authority for successful SEO strategies.09:37 - 12:46Gelo: Wraps up the discussion on authority, emphasizing the need to enhance one’s understanding and apply these strategies effectively.Gab: Adds to Gelo's points and discusses the historical context of authority in SEO, including Google's evolution over time. He describes how the concept of authority has evolved since the early days of SEO and the importance of structured data in current practices.Gelo: Agrees with Gab’s historical perspective on SEO authority.Gab: Explains the role of structured data in helping search engines understand website content and its relevance. He discusses the impact of Google's Hummingbird algorithm on SEO, highlighting the shift towards understanding content relevance and...
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    1 時間 3 分
  • Why is Transparency and Reporting in SEO Important?

    Why is Transparency and Reporting in SEO Important?
    2024/08/24
    Curious about why transparency and reporting are game-changers for SEO? In our latest SEO Kwentuhan podcast episode, Gab and Gelo break down the importance of these key factors and how they can impact your SEO efforts. From improving trust with stakeholders to making smarter decisions based on data, we cover it all. Join us as we unpack the essential role of clear communication and honest reporting in achieving SEO success. Don’t miss out on these valuable insights!Transcript Summary00:00 - 12:11 Gab: Welcome to another episode of "SEO Kwentuhan," where we discuss both core SEO topics and lighter subjects. Joining me today is Coach Gelo.Gelo: Hello, Coach Gab!Gab: What are we discussing today? Any exciting topics?Gelo: We’re talking about transparency in SEO reporting. Why is it important? Transparency in SEO reporting is crucial because it builds trust with clients and ensures clarity on what’s being done. Even though this might seem basic, it’s essential for effective communication and maintaining good client relationships.Gelo: We have some questions to discuss, and I’ll be asking them to you, Coach Gab. I’ll chime in with relevant points as needed. First, why is it critical to provide SEO reports? This may seem basic, but it's fundamental.Gab: It’s crucial because SEO reporting helps in tracking progress. I’ve experienced this personally. Initially, I didn’t send reports to clients regularly, which led to a realization of their importance once I started working with direct clients.Gab: For instance, when I was starting out, I didn’t send updates, and it became evident that consistent reporting was necessary for tracking improvements.Gab: For example, I was responsible for optimizing a client’s site during the pandemic. They were a local business in Australia and had low traffic initially.Gab: Over time, I managed to increase their traffic from 100 to 2,000 or 3,000 visitors per month. Although their business wasn’t booming due to the pandemic, their online presence improved significantly.Gab: I sent them an SEO report showing the progress, and they appreciated seeing the growth in their website traffic, even if the business impact was not immediate.Gelo: Correct.Gab: Sending such reports, including screenshots and explanations, helps clients understand the value of the SEO work done and see tangible results.Gab: It’s crucial for showing clients that their SEO efforts are making a difference, even if they don’t immediately see it in their business metrics.Gelo: Exactly. Transparency also helps in demonstrating ROI. From the beginning, I’ve always included detailed reports and updates to build trust with clients.Gelo: The ROI from transparent reporting is significant. It shows clients the effectiveness of the strategies and helps in maintaining long-term relationships. It’s important to evolve your reporting methods and include dashboards and visual aids.Gelo: For example, I often use screenshots with arrows to highlight key data points and changes.Gelo: The visuals in reports are crucial for clarity. They help clients see exactly what’s happening with their SEO efforts and understand the results better.Gelo: Transparent reporting also helps in adjusting strategies based on the feedback and results. By being transparent, you can get valuable feedback and make necessary adjustments to strategies, ensuring continuous improvement and alignment with client goals.Gelo: Moving on to the second question: What are the benefits of being transparent in your SEO reporting?Gab: Transparency in SEO reporting isn’t just for the client’s benefit. It also serves as a guide for you. It helps in assessing the effectiveness of your strategies and understanding if any external factors are affecting the outcomes.Gab: Regular reporting allows you to track progress and adapt strategies based on the data. It also helps in maintaining team morale and ensuring that everyone is aligned with the goals. For agencies, transparent reporting builds trust and demonstrates the effectiveness of the SEO work being done. It’s crucial for both client and team relationships.Gab: Trust is vital for long-term relationships with clients.Gelo: Yes, building trust through transparent reporting is essential. It ensures clients feel informed and confident in the strategies being implemented.Gelo: Transparency helps in demystifying SEO processes. It shows clients that you’re not hiding anything and that you’re working in their best interest. It also helps in managing expectations and clarifying the effectiveness of strategies. Being transparent means clients understand what works and what doesn’t. If a strategy isn’t effective, it’s important to communicate that and make necessary adjustments.Gelo: For example, if a particular SEO strategy doesn’t work for a client’s specific business type, being transparent allows you to pivot and find a better approach. It helps in building trust and ...
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    50 分
  • Does Work From Home Make You Dumber

    Does Work From Home Make You Dumber
    2024/08/13
    Is working from home making you dumber? It’s a provocative question that’s been buzzing around, and our latest podcast episode digs right into it. We break down the impact of remote work on productivity and cognitive function, featuring insights from seasoned professionals who’ve navigated the shift between office and home environments. If you’re trying to figure out whether your home office is affecting your brainpower, or just want practical advice on staying sharp while working remotely, this episode is for you.Let’s discuss and find out what really happens when your workspace is your living room.Transcript Summary00:00 - 01:27 Gab: Opens the episode, introducing the lighter side of SEO and freelancing topics. Mentions the special aspect of this episode with community guests. Gelo: Greets the audience and introduces the term "Kadammers," referring to the listeners. Gab:Requests the guests to introduce themselves. Joshua: Introduces himself as a freelancer with a background in public teaching. Discusses his transition to freelancing during the pandemic, highlighting his journey from government work to exploring online opportunities.01:28 - 05:22 Joshua: Talks about his experience with freelancing and teaching, expressing the benefits of remote work despite initial doubts about stability and productivity. Gab: Introduces Joshua, who is part of the SEO Work Out Community. Von: Shares his experience with both on-site and remote work, emphasizing the value of on-site work based on his career experience. Gelo: Sets up the discussion on the controversy regarding work-from-home setups and the company's recent strong statements against it. Joshua: Responds to the company's statement against work-from-home setups. He finds the statement controversial and discusses the balance of opinions on this issue. 05:22 - 11:25Joshua: Discusses various aspects of work-from-home, including challenges and benefits. Suggests a hybrid model could be a good solution, providing flexibility while maintaining face-to-face interaction. Advocates for open dialogue between companies and employees to find a balanced approach. Emphasizes the need for flexibility and understanding from both sides. Joshua: Elaborates on the importance of adapting to new ways of working and suggests a hybrid model as a potential solution. Gelo: Shares his opinion on the strong statements made about remote work and discusses the potential marketing and PR challenges for companies holding such views. Discusses the impact of public opinion and marketing strategies on the debate about remote work. Highlights the importance of understanding different perspectives and addressing concerns transparently. 11:25 - 16:42 Gelo: Emphasizes that the opinions shared are not necessarily universal truths but rather opinions that may evolve over time. Gab: Asks the guests about their views on whether remote work makes people "dumber" or less effective. Von: Shares his experience with remote work, mentioning that while it can be isolating, it also fosters independence and skill development. He notes that remote work requires individuals to be proactive in managing their tasks and seeking resources. Gab: Reflects on his own experience transitioning from corporate to freelance work, agreeing with Joshua on the need for self-directed learning and resourcefulness in a remote setup. 17:57 - 20:05 Gelo: Shares insights from the founder of Canva on the importance of social interaction for younger generations and how it impacts productivity and collaboration. He notes that while remote work has benefits, in-person interaction remains valuable. Gelo: Asks Gab about his thoughts on how remote work impacts productivity compared to working in an office environment. Gab: Continues the discussion, possibly elaborating on the impact of remote work on productivity and sharing final thoughts.20:05 - 22:55Gelo: Discusses the impact of working from home on productivity, questioning if it is beneficial compared to a corporate environment.Gab: Reflects on the differences between remote and corporate work environments. Notes that transitioning from corporate to remote work can be challenging due to less direct oversight and fewer social interactions, which can impact knowledge transfer and productivity.Gab: Highlights that remote work can create pressure due to the lack of direct supervision. This pressure can sometimes act as a motivator, but managing productivity from home often requires more self-discipline and structured processes. Discusses the need to set up calls and manage schedules carefully in a remote work setup. Emphasizes that without a structured approach, productivity can be affected.Gab: Points out time management challenges in remote work. Unlike a corporate setting with fixed hours, remote work offers flexibility that can sometimes lead to less structured work patterns.Mentions the need to synchronize time...
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    1 時間 15 分
  • How Small Brands Can Compete with Big Brands in SEO

    How Small Brands Can Compete with Big Brands in SEO
    2024/08/10
    Competing with big brands in the world of SEO might seem daunting, especially when they have larger budgets and bigger teams. Don’t let that discourage you. Small brands have unique advantages and opportunities that can be leveraged to stand out in search results. With the right strategies, even a smaller player can make a significant impact. In this podcast episode, we’ll explore practical and actionable SEO tactics that can help your small brand compete effectively, increase your visibility, and connect with your target audience.Transcript Summary00:00 - 00:31 Gab: Welcome to a new episode of *SEO Kwentuhan*. Today’s topic is about how small businesses can compete with big brands in SEO.Gelo: The discussion is centered around the "David vs. Goliath" scenario in SEO. This is relevant for freelancers and small business owners.00:36 - 00:59Gab: Many brands started from scratch and are still growing compared to their competitors. Some SEO agencies may focus on big brands, which can be challenging for smaller entities.Gelo: Yes, there are agencies that focus on big brands.01:07 - 01:47 Gelo: Big brands often outsource SEO, whereas smaller businesses might do it in-house or use freelancers. Corporate SEO often includes additional benefits like taxes, HMOs, and bonuses, which might be outsourced to digital marketing agencies. Gab: It depends on the brand’s budgeting.01:50 - 04:37 Gab: Let’s start discussing our main topic.Gelo: What is the difference between SEO strategies for small and big brands? Is SEO a fair battlefield for all brands?Gab: SEO is not a fair battlefield. Big brands have advantages such as wealth, customer base, and traditional marketing exposure. They also have larger budgets and resources compared to small brands.Gab: Big brands have extensive resources, including affiliates and team members. They operate on a broader marketing scope and various channels. Small brands, however, have the advantage of targeted marketing and a more personal approach. Gelo: Budget discrepancies between small and big brands are significant, especially in advertising. Despite the budget issues, there are tips available for small businesses to compete effectively.04:48 - 10:59Gelo: What unique advantages do small businesses have in SEO?Gab: Small businesses are challengers in the SEO space and can leverage their personal touch.Gab: Small brands can use their brand names and focus on personalization, customer support, and competitive pricing.Gab: Small businesses can focus on local areas and be more flexible with their marketing strategies compared to big brands, which might take longer to implement changes.Gelo: Small brands can foster community connections. Local businesses, for instance, can build relationships within their communities. Examples include participating in local events or creating community-focused initiatives.Gelo: For SaaS startups, community connection through platforms like Facebook groups can be beneficial. They can interact directly with users and receive feedback for improvements.Gab: An example of community advantage is a pharmacy sponsoring local events and giving scholarships, which helps in building a strong local presence.Gelo: Small businesses should not feel disheartened; they have their own angles to leverage in SEO.Gab: The agility of small businesses allows them to adapt quickly to SEO changes, unlike big companies with more rigid processes.Gelo: Small businesses can quickly adapt to algorithm changes, unlike big corporations which face many layers of approval.Gab: Big companies need to go through extensive procedures and case studies to make even small changes.10:59 - 13:11 Gelo: Small businesses can take advantage of their agility compared to big companies. They can quickly test and implement new ideas without the slow processes that big companies face. This agility can be beneficial in SEO strategies.Gab: Discusses his approach to keyword research for small brands. He focuses on keywords that are relevant but not overly competitive. He advises against targeting top competitors directly and instead suggests researching competitors with similar or slightly less domain authority to find achievable keywords.Gab: Elaborates on using competitive research by analyzing what strategies competitors with similar domain authority have used. He suggests mapping out keywords they targeted and evaluating their success. This helps in creating a targeted strategy for small businesses.Gab: Mentions setting clear goals based on keyword research, such as creating a certain number of pages in a specified period to achieve targeted traffic.13:11 - 15:35 Gelo: Introduces unconventional strategies, such as consulting with subject matter experts and customer service teams to understand frequently asked questions. He emphasizes focusing on topics rather than just keywords due to evolving AI and search algorithms.Gelo: Provides an example related to regional language differences...
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    48 分
  • SEO Automation and Delegation

    SEO Automation and Delegation
    2024/07/27
    SEO can feel like a never-ending chore. Between fixing technical issues, finding the right keywords, and creating content, it's easy to get overwhelmed. But what if there was a better way?In this podcast episode, we'll discuss whether to automate or delegate your SEO tasks.We'll weigh the pros and cons of each option so you can figure out what works best for you.Ready to save time and focus on what really matters for your SEO? Let's get started!Transcript Summary00:00 - 00:25Gab introduces the episode on SEO strategies.Gelo acknowledges common SEO manager dilemmas regarding automation and delegation.They set the stage for discussing when and how to automate or delegate tasks in SEO.00:25 - 01:03Gab asks about when it's appropriate to delegate or automate tasks.Gelo responds, focusing on decision-making within companies or projects.He emphasizes that as an SEO manager, tasks not directly related to core responsibilities should be delegated.01:03 - 02:25Gelo delves deeper into delegation, stressing that an SEO manager's role often evolves into managing rather than doing.He gives examples of tasks that can be delegated in freelancing scenarios.Discussion includes managing specific tasks like on-page optimization versus technical SEO.02:25 - 03:42Gelo shifts to automation, discussing how routine tasks like report generation can be automated.Tools like Google Data Studio are mentioned for automated reporting.The focus remains on efficiency through automation in repetitive tasks.03:42 - 05:09Gab talks about handling overwhelm in SEO tasks, suggesting beginners initially handle all tasks to learn processes.Gelo adds that once overwhelmed, it's time to automate or delegate tasks.They discuss task prioritization and the "high impact task analysis" approach for efficiency.05:09 - 07:18Gab introduces the concept of skill specialization, advocating for mastering client interaction skills.Gelo agrees, stressing the importance of soft skills and knowing when to delegate client-facing tasks.They highlight the difficulty non-english speakers may face in client interactions.07:18 - 08:53Gelo revisits the importance of delegation and automation in SEO, particularly in large companies with extensive digital footprints.He underscores the need for proper delegation to avoid bottlenecks and ensure task competence.Examples include maintaining technical SEO expertise within teams.08:53 - 10:02Gelo concludes by cautioning against ineffective delegation, emphasizing the importance of understanding tasks before assigning them.He highlights the risks of miscommunication and task mismanagement in team environments.10:02 - 10:14Gelo says delegation can be challenging, especially when clients have specific subject matter expertise. If you lack the necessary knowledge, consider delegating tasks to the client or a subject matter expert.10:14 - 10:34Gelo says to delegate tasks that require specialized knowledge, such as creating content or managing passwords. This allows you to focus on tasks that align with your expertise.10:36 - 10:39Gelo mentions don't take on the entire project if you lack the necessary skills. Delegate tasks to freelancers or in-house experts with the relevant expertise.10:42 - 11:07Gelo says to delegate tasks to freelancers or in-house experts to streamline your workflow and improve efficiency. This allows you to focus on higher-level tasks and strategic planning.11:07 - 11:32Gelo says to delegate tasks such as social media posting, SEO, and content creation to free up your time for more strategic work. Utilize tools and automation to further enhance efficiency.11:32 - 12:07Gelo says that by delegating and automating tasks, you create a network of interconnected entities throughout the digital ecosystem. This enhances your overall productivity and effectiveness.12:07 - 12:29Gelo mentions delegation and automation are crucial for staying updated with the latest tools and technologies. This ensures you remain competitive and deliver high-quality work to your clients.12:30 - 12:50Gab says, I agree. It's important to recognize that delegation and automation are not just for beginners but also for experienced professionals seeking to optimize their time and workload.12:50 - 13:03Gab says delegation allows you to focus on higher-value tasks that generate more revenue and contribute to your long-term growth.13:06 - 13:29Gab says that by delegating tasks, you can educate and empower your clients, enabling them to take on more responsibility and contribute to their own success.13:29 - 13:49Gab says that this mindset shift can lead to a more collaborative and productive working relationship with your clients.13:49 - 14:01Gab mentions delegation also helps you track your time more effectively, ensuring you're not spending too much time on low-priority tasks.14:02 - 14:08Gelo said it's important to remember that delegation is not about ego but about empowering others to grow and succeed.14:09 - 14:33Gelo said delegation is a...
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