In this episode, your hosts Alicia Disantis and Shaun Bernstein discuss the power of marketing specifically towards the disability community - a large portion of the population that often goes unnoticed.
We've spoken about marketing within various communities before, but the disability community flies so far under the radar. 
One in four adults in the United States have some form of disability, and the statistics are similar in Canada. These can range from visible disabilities that impact mobility or vision, to invisible disabilities such as anxiety and depression, or a bleeding disorder. 
While the community gets painted with a broad brush, there are countless differences that should not be ignored. A person with hearing loss has different needs than a wheelchair user, and not everyone is impacted in the same way. One person with low vision might read braille, while another may not. 

In this episode we speak with Lori Frisher, the Denver, Colorado-based owner of Ready Or Not! Media. Lori herself is hearing impaired, and relies on internal implants to hear. Lori is also a sought-after speaker, and an expert on marketing to the disability community.

Topics in this episode include:

1. How Lori works with companies to better engage persons with disabilities
2. How negative stereotypes regularly impact persons with disabilities
3. How those with disabilities often become advocates out of necessity
4. What brands can do when they've made a misstep in communicating disabilities

Join us in our first of a two-part series about learning how to better work with those with disabilities.

About OurGuest: Lori Frisher: 

https://www.linkedin.com/in/lorifrisher/

 https://readyornotmedia.com/

About Your Hosts:

Alicia Disantis, Founder of 38th & Kip Studio: 

Website: 38andkip.com 

LinkedIn: www.linkedin.com/company/38th-kip-design-marketing 

Instagram: @38andkip

Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency

Website: www.thewritestuff.agency

LinkedIn (personal): https://www.linkedin.com/in/shaun-bernstein/

Instagram: @thewritestuffagency

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