There's a reason why sales is the highest paying profession in the world. That's because true sales is an art, along with a bit of science. Sales is the lifeblood of any business - every business owner is looking to grow their business, and sales is usually the best way to do that. Most everything in life is a form of sales, in one way or another.But high pressure tactics make people uncomfortable, and yield poor results. True sales, successful sales, is about learning how to grow and nurture relationships. We do business with people who we know, like, and trust. So how do you get people to know you, like you, and trust you?We talked to two of the best in their field to find out.Richard Agopian is the Director of Enterprise Sales at Orders.co, and has over two decades of experience growing businesses in the events, hospitality, and food spaces. Jessica Lusthouse the Chief Revenue Officer of TapMango, a customer engagement and loyalty platform.On this episode, we spoke about:Together we discuss: 🎯 How sales and lead generating activities have rapidly evolved🎯 Incorporating the basics of personal selling and recognizing pain points🎯 How to cold email without being pushy or annoying🎯 Tips for people just starting out in sales

Resources:https://orders.co/https://www.tapmango.com/https://www.rocketmoney.com/👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of ‪@38andkip‬ Website: 38andkip.com LinkedIn: www.linkedin.com/company/38th-kip-design-marketing/ Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast

When the tribe speaks, we listen.

That's the power of tribal marketing. It's one thing for a brand to create a following, but it's really something special when the audience hangs on its every word.

Whether a brand has a small audience or becomes a household name, there's nothing more powerful than a dedicated tribe.

On this episode of Branding and the Beast we explore the phenomenon of tribal marketing, and we've found the perfect guests to do it.

Andrew Jenkins has been the CEO of Volterra for the past 17 years and is an accomplished social media expert and thought leader. He's lectured at the Rotman School of Management at the University of Toronto, Smith School of Business at Queen's University, Schulich School of Business at York University, and other colleges in Toronto.

Don Oates is the co-founder of Southern Tide, a clothing brand throughout the southern US that became a tribal marketing sensation in the way he changed design. He is currently an Entrepreneur In Residence with the Georgia Institute of Technology.

Together we discuss:

• The power of storytelling in marketing
• The role social media plays in building your brand
• Generational shifts in social media marketing, and
• The importance of consistency

Ironically Don doesn't use social media much himself, but you can find him on LinkedIn as Don Oates and you can find Andrew Jenkins there too.

As always, you can find Alicia Disantis and 38th and Kip at her website or on LinkedIn, Instagram, or Facebook.

And you can find Shaun Bernstein and The Write Stuff Agency on LinkedIn, Instagram, and Facebook.

Have an idea for a future episode? Send us a message and let us know who you'd like to hear!

"Events bring people together." - Shanondoah Nicholson

In a world of remote work, events are a way for us to come back together, and make those face-to-face connections with a dimension beyond what any virtual introduction can achieve.

Whether it's attending a networking event as a small business owner, or exhibiting at an industry trade show as a large organization, events are a perfect chance to tell your target audience who you are, what you do, and how you can help.

Our guests Shanondoah Nicholson and Evan Babins are both seasoned event professionals based in and around Toronto.

Together, they've each worked for both SMBs and multinational corporations, planning and bringing to life stellar events that get people talking.

Evan has frequently appeared on our sister podcast, Shanondoah's Beyond the BEO, but this is the first time that they've appeared as guests together!

Join us for our first episode of Season 3 to hear them talk all things events.

You can follow Shanondoah at @beyondthebeo on Instagram or check out the Beyond The BEO podcast (after you finish listening to ours!), and you can check out Evan at @evanbabins and both are on LinkedIn as well.

As always, you can find us at @thewritestuffagency and @38andkip on Instagram, or on LinkedIn at The Write Stuff Agency and 38th and Kip.

Want to check out our previous episodes? Check out our Youtube page or listen to our audio episodes wherever you get your podcasts.