We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond).

Show Notes:

JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.

Show Notes:

Second Nature Slack: https://www.launchpass.com/second-nature

Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE

The SF Peninsula: https://www.thesanfranciscopeninsula.com/

Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18

Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/

BPC:

Flavored KetoneIQ: http://www.ketone.com/Freetrail30

Oversubscribed (Book): https://amzn.to/4hNcjfd

Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025

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Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years.

Show Notes:

Like the Wind: https://www.likethewindmagazine.com/

Rouleur Magazine: https://www.rouleur.cc/

The Ride Journal: http://theridejournal.com/

Freestak: https://www.freestak.com/

TRE: https://www.therunningevent.com/

LtW Substack: https://likethewindmag.substack.com/

BPC:

Simon: Freetrail (http://www.freetrail.com) and Super Rider (http://superrider.tv)

Aaron: Rapha Films "On The Up" - https://www.youtube.com/watch?v=wTEP1kfAoGc

Dylan: Vuori's latest fundraising round: https://insider.fitt.co/vuori-raises-825m-hits-5-5b-valuation/

Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).

Outside Online: https://www.outsideonline.com/home

Trailforks: https://www.trailforks.com/

Gaia GPS: https://www.gaiagps.com/

Map My Fitness: https://www.mapmyfitness.com/us/

Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y

Outside Festival: https://festival.outsideonline.com/

Groundswell Experiential Agency: https://groundswellxm.com/

Superfly: https://superf.ly/

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Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right partners, technical stack, and maintaining community. We also learn how AI is becoming part of the process, and in the process, we uncover another strong contender for our galaxy brain concept from a few episodes back.

Show Notes:

SENDY: https://www.sendy.io

Travis Rice: https://www.instagram.com/travisrice/

Cam Zink: https://www.instagram.com/camzink/

Kelly Slater's Wave Co: https://www.kswaveco.com/

Ukrainian Story: https://www.forbes.com/sites/michellebruton/2023/05/03/amid-russian-invasion-a-ukrainian-development-team-brought-outdoor-gear-app-sendy-to-life/

KEH (Camera): https://www.keh.com/

Palo Alto - Matthew Harris (Book): https://amzn.to/4f0t6JX

Founding Sales - Peter Kazanjy (Book): https://amzn.to/3NPgNUH

The Cold Start Problem - Andrew Chen (Book): https://amzn.to/48vGEuo

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Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch next year in Queenstown. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage.

Show Notes:

Red Bull Rampage: https://www.redbull.com/us-en/events/rampage

Natural Selection Tour: https://www.naturalselectiontour.com/

Proving Grounds: https://www.instagram.com/provinggroundstour/

Josh Bender: https://www.youtube.com/watch?v=dMTvzu4ojcU&pp=ygULam9zaCBiZW5kZXI%3D

Paul Crandell (Original Red Bull VP): https://www.linkedin.com/in/paul-crandell-9974ba27/

Red Bull Recon: https://www.youtube.com/watch?v=VAPuKy9p9Xg

Oakley Icon Sender (from Rampage): https://www.youtube.com/watch?v=KnLGB7rqOis&pp=ygUSb2FrbGV5IGljb24gc2VuZGVy

Natural Selection - Bike: https://www.naturalselectiontour.com/nst-bike

Search For The Next Proving Grounds: https://www.pinkbike.com/news/full-film-the-search-for-the-next-proving-grounds.html

Red Bull King Of The Rock: https://www.youtube.com/watch?v=fzGtAVqzkow

Hell Barge: https://youtu.be/oQA05rsD9ns?si=zuNdFJh35-fgn70O

BPC:

Natural Selection: https://www.naturalselectiontour.com/

Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends