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  • 1067: Unleashing High Impact Advertising Strategies with Hal Smith

    1067: Unleashing High Impact Advertising Strategies with Hal Smith
    2024/07/24
    Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably. His strategic prowess ensures businesses thrive amid the ever-shifting digital landscape. Hal’s impact is evident in H Street Digital’s reputation as a trailblazer in the industry. His pragmatic grasp of digital advertising has revolutionized how companies navigate digital advertising and triumph with profitable growth. With an unyielding emphasis on results, he continues to drive transformative success for businesses through innovative strategies at H Street Digital. Listen to this informative Sharkpreneur episode with Hal Smith about high impact advertising strategies. Here are some of the beneficial topics covered on this week’s show: - How performance advertising involves tracking revenue generated for every dollar spent on ads. - Why your advertising should be driving sales rather than spreading branding awareness. - How using generative AI for creative and copy offers cost advantages and efficiency in campaign management. - Why it’s important to stay on top of industry changes using X, LinkedIn, and conversations with other professionals. - How business owners should constantly adapt to new principles and ideas, focusing on growth and stripping out ineffective strategies. Connect with Hal: Guest Contact Info X @hstreetdigital LinkedIn linkedin.com/company/h-street-digital Links Mentioned: hstreetdigital.co Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 分
  • 1066: Mastering Digital Marketing: Lessons from Generating $100M in Revenue with Jason Fisico

    1066: Mastering Digital Marketing: Lessons from Generating $100M in Revenue with Jason Fisico
    2024/07/22
    Jason Fisico is a heavily sought-after marketing expert in the high-ticket coaching and online services space, helping countless business owners scale to their first 6 or 7-figures in monthly recurring revenue (MRR). A fun fact is that Jason produced well over $100 Million in revenue for his clients BEFORE before ever starting his agency. Listen to this informative Sharkpreneur episode with Jason Fisico about mastering digital marketing. Here are some of the beneficial topics covered on this week’s show: - How Fizzi’s process involves four elements: ad creatives, ad management, sales funnels, and back-end automations. - Why clients shouldn’t ignore data and or override expert advice. - How AI can expedite tasks but cannot replace the need for skilled copywriters. - Why it’s beneficial to hire independent contractors instead of full-time employees. - How having a strong referral program is vital to create a successful business. Connect with Jason: Guest Contact Info LinkedIn linkedin.com/in/jasonnoelfisico Links Mentioned: fizzimedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 分
  • 1065: Broadcast Your Expertise: Leveraging Television for Business Growth with Mitch Carson

    1065: Broadcast Your Expertise: Leveraging Television for Business Growth with Mitch Carson
    2024/07/17
    Mitch Carson’s background includes starting his first business in college and selling it for more than 7 figures USD by the age of 28. His second startup with partners (Planet Recycling, Inc.) was sold in 1993 to Waste Management for an undisclosed sum. He started Impact Products Marketing in 1997 and grew its sales by speaking throughout the USA pitching advertising services to professional practices of lawyers, doctors, dentists, chiropractors, and real estate professionals. He found it made any business grow exponentially faster by mastering the use of selling one-to-many versus one-on-one. This simple twist in marketing grew Impact Products to a business generating more than $10,000,000 USD in less than 3 years. His agency was sold to Halo Branded Solutions in 2008. He has self-published several books with one published in 2008 by John Wiley and Sons with “The Silent Salesmen.” It was translated into German and sold more than 16,000 copies in a niche market. Listen to this informative Sharkpreneur episode with Mitch Carson about leveraging television for business growth. Here are some of the beneficial topics covered on this week’s show: - How it’s important to have a clear, expertly packaged personal brand to attract television opportunities. - Why television appearances should be designed to significantly ehane a clients professional credibility and marketability. - How entrepreneurs should possess some media or professional content like a book or a podcast. - Why television is the top-tier platform for establishing credibility. - How it can be difficult to convince people of the substantial value of guaranteed media appearances. Connect with Mitch: Guest Contact Info X @MCarsonOffical Instagram @mitchcarsonofficial Facebook facebook.com/MitchCarsonOfficial LinkedIn linkedin.com/in/mitchcarsoninstantcelebrity Links Mentioned: mitchcarson.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 分
  • 1064: Mastering Cold Email Marketing with Adam Rosen

    1064: Mastering Cold Email Marketing with Adam Rosen
    2024/07/15
    Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, a lead gen marketing agency, helping over 50 companies get sales through cold email. He also owns thenomadcloud.com, a newsletter with over 200k subscribers, supporting entrepreneurs and business professionals who want to explore the world and grow professionally. Listen to this informative Sharkpreneur episode with Adam Rosen about mastering cold email marketing. Here are some of the beneficial topics covered on this week’s show: - How it’s important for businesses to have multiple domains and email accounts to adapt to the evolving landscape of email marketing and to ensure deliverability and compliance. - How the cold email campaigns are versatile and effective for all business sizes. - How eocworks.com continuously adapts its strategies to the changes made by email providers like Google and Microsoft. - Why it’s vital to have proper email infrastructure setup to ensure email deliverability. - How cold emails need to have compelling content and a follow-up process in place to enhance engagement and conversion rates. Connect with Adam: Guest Contact Info Links Mentioned: eocworks.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 分
  • 1063: From T-Mobile to Top Marketer: Crafting a Million Dollar Brand with Andy Audate

    1063: From T-Mobile to Top Marketer: Crafting a Million Dollar Brand with Andy Audate
    2024/07/10
    Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue. Listen to this informative Sharkpreneur episode with Andy Audate about crafting a million-dollar brand. Here are some of the beneficial topics covered on this week’s show: - How many businesses post social media content without calls to action and they lack systematic follow-up. - Why businesses should be using automated systems instead of manual processes to enhance their scalability and effectiveness. - How it’s vital to create leaders within your business to ensure growth and sustainability. - Why it’s important for entrepreneurs to have mentors and while continually striving to elevate their circumstances. - How Progreda helps businesses capture, nurture, and convert sales opportunities through automation. Connect with Andy: Guest Contact Info X @andyaudate Instagram @andyaudate Facebook facebook.com/andyaudate LinkedIn linkedin.com/in/andyaudate Links Mentioned: andyaudate.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 分
  • 1062: The Art of Effective Email Outreach with Gabriella Rosen

    1062: The Art of Effective Email Outreach with Gabriella Rosen
    2024/07/08
    Gabriella Rosen distinguished herself as the youngest client partner globally at Spotify, where she led initiatives that significantly expanded the company's market presence. Driven by a passion for wellness, she founded a startup focused on delivering high-quality wellness workshops, quickly propelling the business to achieve multiple six-figure sales. Currently, Gabriella directs partnerships at a leading email marketing firm, working closely with the founders to enhance their strategic alliances. She is also the creator and owner of Nomad Cloud, a newsletter that she has impressively grown from 5,000 to over 200,000 subscribers, establishing a robust community of engaged readers. Gabriella's career is marked by a successful blend of corporate achievement and entrepreneurial spirit, underlining her commitment to both innovative marketing solutions and personal wellness. Listen to this informative Sharkpreneur episode with Gabriella Rosen about the art of effective email outreach. Here are some of the beneficial topics covered on this week’s show: - How email outreach should have a clear purpose, identify a problem, propose a solution, give social proof, and have a specific call to action. - Why AI tools have made it more complicated to reach someone’s inbox. - How randomizing emails and managing sender reputation while employing multiple domains and email addresses enhances email deliverability. - Why small adjustments in email campaigns can significantly affect the reply rate and overall success. - How companies often underestimate the complexity of effective email marketing and have unrealistic expectations about outcomes. Connect with Gabriella: Guest Contact Info Links Mentioned: energizinghabits.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 分
  • 1061: Revolutionizing Tax and Legal Advice for Main Street America with Mark Kohler

    1061: Revolutionizing Tax and Legal Advice for Main Street America with Mark Kohler
    2024/07/03
    Mark Kohler, M.PR.A., C.P.A., J.D., is a highly respected Founding and Senior Partner at KKOS Lawyers, specializing in tax, legal, wealth, estate, and asset protection planning. With a reputation as a YouTube personality, best-selling author, and national speaker, Kohler is dedicated to guiding clients through complex legal and financial landscapes to achieve their American Dream. He also serves as the co-founder and Board Member of the Directed IRA Trust Company and has launched the Main Street Certified Tax Advisor Program to train CPAs and Enrolled Agents nationwide. As the co-host of The Main Street Business Podcast and The Directed IRA Podcast, he simplifies intricate topics like legal and tax strategy, asset protection, retirement, investing, and wealth growth. Mark Kohler's commitment to helping entrepreneurs and small business owners attain success and financial security has made him a trusted expert in the field, benefiting countless individuals and businesses in navigating the financial and business world with confidence. Listen to this informative Sharkpreneur episode with Mark Kohler about revolutionizing tax and legal advice. Here are some of the beneficial topics covered on this week’s show: - How small business owners need to take an active role in their financial and legal planning. - Why business owners shouldn’t overly rely on passive advice from accountants and lawyers. - How regular, proactive engagement between clients and their financial advisors optimizes business planning. - How there is a lack of proactive strategic advice from traditional financial advisors. - Why financial literacy and proactive management among small business owners is vital. Connect with Mark: Guest Contact Info X @markkohler Instagram @markjkohler Facebook facebook.com/markkohler LinkedIn linkedin.com/in/markjkohler Links Mentioned: markjkohler.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 分
  • 1060: Escaping the Owner’s Trap: A Guide to Business Autonomy with Bradley Hamner

    1060: Escaping the Owner’s Trap: A Guide to Business Autonomy with Bradley Hamner
    2024/07/01
    Bradley Hamner, an entrepreneur with a tenacious drive, started his first business in 2009 against all odds. Overcoming initial challenges, he developed effective operating systems through relentless trial and testing. Today, Bradley is a Business Growth Coach and Value Builder consultant, empowering entrepreneurs to become architects of their own success. He shares his revolutionary BlueprintOS methodology, unlocking businesses’ true potential and driving remarkable achievements. Listen to this informative Sharkpreneur episode with Bradley Hamner about escaping the owner’s trap and finding business autonomy. Here are some of the beneficial topics covered on this week’s show: - How systems and professes are important for business scalability. - Why BlueprintOS specializes in service-based businesses such as marketing agencies and insurance companies. - How over-dependence of businesses on their founders or primary operators can become an issue. - Why businesses should have a clear three-year vision, one-year objectives and key results, and quarterly targets. - How many businesses on INC 5000’s fastest-growing companies fail due to unsustainable growth practices. Connect with Bradley: Guest Contact Info Facebook facebook.com/blueprintos LinkedIn linkedin.com/company/blueprintos Links Mentioned: blueprintos.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分