In this episode of *Soul Leaders*, Mills dives into the world of attracting your ideal client organically using social media. By reverse-engineering the client acquisition process, Mills explains the key steps that lead to successful organic lead generation. From creating powerful hooks to writing strong, engaging content, Mills shares strategies to help you up your Instagram game and attract clients without feeling overwhelmed.

Key topics covered include:

- How to create strong hooks that capture attention.

- Crafting content that speaks directly to your ideal client's pain points and desires.

- The importance of call-to-actions (CTAs) to drive engagement.

- Using emojis and hashtags strategically in your posts.

- Tips on engaging with followers and building community.

Mills also offers valuable tips on content creation, ensuring that your posts don’t just add to the noise but are impactful and resonate with your audience. Whether you’re struggling with writing captions or finding the right hooks, Mills has you covered with practical advice to take your social media strategy to the next level.

**Key Takeaways:**

- Reverse-engineering the client acquisition process.

- Understanding the importance of hooks in content creation.

- How to write captions that resonate and engage.

- Leveraging calls to action, hashtags, and emojis to boost your social media presence.

- The role of consistency and clarity in social media success.

**Resources Mentioned:**

-FREE DOWNLOAD HOW TO CREATE CAPTIONS AND HOOKS

- [Link to a month’s worth of hooks - £9 digital product]

**Competition Alert:**

Rate and review the *Soul Leaders* podcast, and let Mills know to be entered into a prize draw for a free strategy session!

**Connect with Mills:**

- Instagram: @mills-gray

- Website: www.millsgray.com

Show notes transcribed using cockatoo

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**Episode Summary:**

In this episode of *Soul Leaders*, Mills Gray dives deep into the world of lead generation, a crucial element for any service-based business. Sharing a recent success story of one of her clients, Mills explains how getting your marketing message right, being intentional with lead generation, and finding the best strategy for your business can yield incredible results. With personal examples and actionable advice, Mills demystifies lead generation and offers practical strategies to implement today.

**Key Topics Covered:**

- A client success story: how intentional lead generation led to a sold-out retreat and high-ticket clients.

- Different types of lead generation strategies and how to choose the best one for your business.

- The importance of understanding your ideal client beyond just demographics—how they feel and what motivates them.

- Why there is no one-size-fits-all solution for lead gen, and how to find what works best for you.

- The power of Facebook groups, email nurturing, and organic lead strategies in generating consistent leads.

- Why Mills doesn’t believe in cold outreach and prefers more personal, organic strategies for lead generation.

- How focusing on lead generation can make selling feel less "icky" and more authentic.

**Key Takeaways:**

1. **Client Wins**: Success is in the strategy! From filling retreats to landing high-ticket clients, nailing your marketing message and lead gen is key.

2. **Best Lead Gen Strategies**: There’s no silver bullet—every business is different.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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In this episode, we dive into the vibrant energy of September—often likened to a "new school term" for business owners. Host Mills Grey explores how to leverage this renewed sense of focus and momentum to recalibrate your goals for the final stretch of 2024. Whether you're a business owner juggling parenting or someone feeling the anxiety of getting back into the swing of things, this episode offers practical advice to realign your goals, overcome fears, and step into success.

**Key Takeaways:**

1. **Embracing September Energy:** Learn how the post-summer shift can be a powerful time to refocus your business goals and harness that "new school term" energy.

2. **Practical Goal Setting:**

- Write down your top three business goals for the rest of 2024.

- Dig into the "why" behind these goals to uncover their true purpose and importance.

3. **Addressing Fears and Blocks:**

- Identify any negative thoughts or fears that arise when thinking about your goals.

- Reflect on whether these fears are holding you back and how to manage them.

4. **Stepping into Success:**

- Visualize how you will handle achieving your goals and the characteristics you'll need to embody.

- Practice "acting as if" to mentally prepare for your success without falling into inauthenticity.

5. **Trust the Process:**

- Lean into past experiences where trusting yourself led to success, and use these as reminders to trust the process moving forward.

**Listener Engagement:**

- **Share Your Progress:** Mills invites you to DM her on Instagram with your thoughts, progress, or any questions about the episode.

- **September Coaching Spots:** Limited one-on-one coaching spots are available for September. If you’re interested, check the show notes for a link to apply or reach out directly via Instagram DMs.

- **Podcast Review Contest:** Leave a review of the podcast and notify Mills to be entered into a prize draw for a free strategy call.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

**Special Announcement:**

- **Podcast Release Schedule:** Apologies for last week’s early release—consider it a bonus! Continue tuning in every week for more insights and strategies to grow your business.

**Call to Action:**

- **Leave a Review:** Share the podcast with your business besties and write a review to enter the competition.

- **Join the Conversation:** Head over to Instagram to discuss this episode with Mills and other listeners.

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**Remember to subscribe, rate, and review the podcast on your favorite platform. Thanks for listening!**

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In this episode, Mills dives deep into the concept of intentional selling, a strategy designed to help business owners regain control of their time and energy, especially in a world dominated by social media distractions. If you often find yourself stuck in a cycle of endless scrolling, comparing your business to others, or feeling like you're constantly "working" but not getting the results you want, this episode is for you.

Mills shares personal experiences and practical tips on how to be more intentional with your time, energy, and business strategies. She discusses the importance of focusing on high-impact activities, the 80/20 rule, and how being organized can transform not just your business, but your entire life. Learn how to set up systems that reduce your time on social media, improve your productivity, and ultimately, drive your business to the next level.

**Key Takeaways:**

- **The Social Media Trap:** Understanding how excessive time on social media can drain your energy and negatively impact your business mindset.

- **Intentionality in Business:** How to focus your efforts on high-impact activities that truly move the needle in your business.

- **The 80/20 Rule:** Leveraging the idea that 80% of your results come from 20% of your actions and cutting out the rest.

- **Practical Systems:** Setting up systems, routines, and habits that help you stay organized and productive without feeling overwhelmed.

- **Case Study:** Mills’ approach to intentionally growing her Facebook group and how this strategy can be applied to other areas of your business.

- **Balancing Life and Business:** Tips on how to structure your workweek to allow more time for personal life, avoiding burnout, and staying energized.

- **The Power of Planning:** Why planning your content and business activities ahead of time can be a game changer, even for those who are neurodiverse.

**Call to Action:**

- If you're feeling overwhelmed and want to bring intentionality into your business, Mills is opening up a few spots for one-on-one coaching in September. Reach out via Instagram DMs to learn more about how you can work together.

**Resources Mentioned:**

- Connect with Mills on Instagram:@mills_gray

- Learn more about Mills’ coaching programs on her website:www.millsgray.com

APPLY TO WORK WITH MILLS

**Listener Interaction:**

- How is intentionality playing a role in your business? Share your thoughts or experiences by tagging Mills on social media or leaving a comment on her latest post.

**Closing Thoughts:**

Mills encourages listeners to take a moment to assess how intentional they are being in their business and to take steps to eliminate distractions. Remember, it’s not about doing more, it’s about doing what matters most.

---

**Subscribe & Leave a Review:**

- Enjoying the Soul Leaders podcast? Don’t forget to subscribe, rate, and leave a review on your favorite podcast platform!

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**Episode Summary:**

Welcome back to another episode of Soul Leaders! In this episode, Mills dives into a crucial but often overlooked aspect of lead generation: your content. Are you guilty of producing vanilla content? Mills breaks down why boring content can stifle your business growth and how to revitalize your approach to attract the right clients.

**Key Takeaways:**

1. **Understanding Vanilla Content:** Vanilla content is uninspired and bland, leading to boredom for both you and your audience. This results in attracting the wrong clients.

2. **Client Example:** Mills shares a case study of a client who was stuck in a content rut and serving the wrong audience. By shifting her content strategy, she reignited her passion and began attracting her ideal clients.

3. **Intentional Selling:** The importance of being intentional in your marketing messages to attract and resonate with your target audience.

4. **Identity and Ideal Client:** Key questions to ask about your and your client's identities to create more engaging and effective content.

5. **Mirroring Client Language:** How using your clients’ language can make your content more relatable and impactful.

**Actionable Steps:**

1. **Reflect on Your Identity:**

- Who are you, and how do you want to show up in your business?

- What words and feelings resonate with you?

2. **Understand Your Ideal Client:**

- Who are they and what characteristics do they exhibit?

- What values drive their decisions and what challenges do they face?

3. **Revamp Your Content:**

- Infuse your personality and spice up your content to stand out.

- Mirror your client’s language to make your messages resonate more deeply.

4. **Be Intentional:**

- Ensure your marketing messages are purposeful and directed towards attracting your ideal clients.

**Connect with Mills:**

- **Work with Mills:** Interested in one-on-one coaching? Mills is currently accepting bookings for September. Choose from two-month, three-month, or six-month containers.

- **Application:** https://millsgray.kartra.com/survey/application/

- **Instagram:**https://www.instagram.com/mills_gray/- Slide into Mills’ DMs for a chat!

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In this episode, Mills shares a deeply personal story about a monumental decision to overhaul her business. She talks about the fears she faced, the strategic changes she made, and the incredible results that followed. If you're contemplating a major shift in your business but feel apprehensive, this episode is packed with insights and inspiration to help you take the leap.

**Key Takeaways:**

1. **Introduction and Backstory**:

- Mills introduces herself and gives a brief backstory of her journey from a life and health coach to a business strategist.

- She shares how she transitioned into business coaching and started the Soul Leaders group coaching program.

2. **The Decision to Pivot**:

- Mills discusses the nudges she felt to make a change and the internal struggle she faced in deciding to stop her group coaching program.

- The fears she had about making the change, such as losing income, having to start over, and potentially disappointing her current clients.

3. **Working Through the Change**:

- The process of identifying the type of clients she wanted to serve and the attributes she had to help them.

- The importance of building trust in herself and the practical steps she took to revise her business strategy, offer, lead generation, and marketing approach.

4. **Implementing New Strategies**:

- Mills talks about how she updated her marketing copy, lead magnet, and sales strategy to attract her new target clients.

- She emphasizes the significance of not wasting time, automating processes, and forming new habits to align with her business goals.

5. **Results and Success**:

- The amazing outcomes of her business overhaul, including signing up 15 clients in three months, achieving her vision board goals, and feeling more aligned and in flow.

- Encouragement for listeners who want to make a change but fear rocking the boat, with a focus on strategic planning and trust-building.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Soul Leaders, the podcast for service-based business owners who want to grow and scale their business with effective marketing and lead generation strategies. Hosted by Mills Gray, this episode concludes a three-part series on lead generation, focusing on Facebook ads.

**Episode Summary:**

In this final installment, Mills repurposes a previously aired episode to delve into the power of Facebook ads for lead generation. Building on previous discussions about organic growth and collaborations, she emphasizes the importance of having foundational elements in place before investing in paid advertising.

**Key Points:**

1. **Importance of Foundation:**

- Ensure all elements are in place before spending on ads to avoid wasting money.

- Facebook ads are powerful but must be used correctly for effective results.

2. **Understanding Your Ideal Client:**

- Crucial to have a detailed understanding of your ideal client.

- Knowing their problems, desires, fears, and daily habits helps tailor your marketing message effectively.

3. **Creating an Effective Lead Magnet:**

- A compelling lead magnet is essential for attracting potential clients.

- Example: Mills' client Natalie, a master yoga instructor, successfully used a video lead magnet to attract leads.

- Spend adequate time creating a valuable lead magnet without getting overwhelmed.

4. **Developing a Hook and Nurture Sequence:**

- A strong hook is necessary to entice prospects to download your lead magnet.

- Implement a nurture sequence via email to engage and build relationships with leads.

- Share testimonials, authority, and personal stories to connect with your audience.

5. **Branding and Ad Design:**

- Invest in quality branding to create visually appealing ads.

- Ensure your ad is a "scroll stopper" that captures attention immediately.

6. **Balancing Organic and Paid Strategies:**

- Continue using organic strategies like Facebook groups alongside paid ads.

- Mills shares her success with growing a Facebook group and using it to expand her email list.

**Practical Advice:**

- **Start with Organic Growth:** Before diving into paid ads, establish a strong foundation with organic growth strategies.

- **Refine Your Ideal Client Profile:** Continually update and refine your understanding of your ideal client.

- **Create and Optimize Lead Magnets:** Develop lead magnets that are valuable and engaging, using videos if possible.

- **Implement a Robust Nurture Sequence:** Design an email sequence to nurture leads and build relationships.

- **Invest in Quality Branding:** Ensure your ads are visually appealing and branded effectively.

- **Combine Strategies:** Use a mix of organic and paid strategies for comprehensive lead generation.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

- **Recap and Importance of Lead Generation**:

- Emphasizes the necessity of growing an email list as a cornerstone of business growth.

- Lead generation allows direct communication with potential clients and safeguards against relying solely on social media platforms.

- **Collaborations and Borrowing Audiences**:

- Identify who shares your ideal client but isn't a direct competitor.

- Examples: A business coach collaborating with a Facebook ad specialist or SEO expert.

- Encourage a growth mindset and view collaborations as mutually beneficial, not competitive.

- **Forms of Collaboration**:

- Summits, panels, in-person events, podcast appearances, and retreats.

- Case Study: A breathwork specialist gained clients by offering sessions at a retreat.

- **Practical Tips for Successful Collaborations**:

- Don’t wait to be asked; proactively seek out opportunities.

- Prepare subjects you can speak on and the value you offer.

- Have a well-crafted PDF or proposal ready to present your collaboration ideas.

- **Personal Experience**:

- Mils shares her experience of being part of a summit, gaining 200 new email subscribers, and converting some into clients.

- Highlights the power of starting conversations to drive conversions.

- **Effective Call to Action**:

- Example: After a training session, invite potential clients to start a conversation by DMing a specific keyword.

- Focus on starting conversations rather than hard selling.

- **Encouragement to Collaborate**:

- Collaborations bring new people into your world and foster business growth.

- Mils invites listeners to share their collaboration stories and reach out for conversations.

- **Conclusion**:

- Request for listeners to rate, review, and share the podcast.

- Teaser for next week's episode focusing on paid lead generation strategies.

#### Call to Action:

- **Engagement**:

- Rate and review the podcast to help others discover it.

- Share the podcast with your network to promote a growth mindset and collaborative spirit.

- Reach out to Nils on social media to share your experiences or start a conversation.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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