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In this episode, I chat with Emma Donnelly, a Social Media Manager and Agency Owner. Emma knows how overwhelming social media can feel, especially for business owners balancing multiple responsibilities, and she’s here to share her secrets to simplifying the process.

Emma breaks down her approach to creating content that aligns with your brand without taking over your life. She shares tips on planning, staying consistent, and cutting through the noise to focus on what really matters. If you’re an entrepreneur looking to take control of your content strategy, this episode is packed with practical advice to make it feel doable and even enjoyable.

Key Takeaways:

1. Simplify Your Content Strategy: Emma explains how to avoid over-complicating content by focusing on what truly matters to your audience.
2. Quality Over Quantity: Rather than feeling pressured to post constantly, Emma encourages entrepreneurs to prioritize quality content that resonates.
3. Batch Creation and Planning: Emma shares her go-to method for planning content in advance, which makes consistency much easier and less stressful.
4. Repurpose Content: Make the most of what you create by repurposing key messages across multiple platforms, saving time and amplifying your impact.
5. Set Realistic Goals: Emma talks about the importance of setting achievable goals for social media, allowing you to show up consistently without burning out.

Action Steps:

1. Identify your audience’s core needs and focus on creating content that directly speaks to those needs.
2. Set aside time each month or week to batch-create and plan your content to stay consistent.
3. Review your existing content to see where you can repurpose or expand on topics for other platforms.

Connect with Emma:

1. Instagram: www.instagram.com/askemmasocial
2. LinkedIn: https://www.linkedin.com/in/askemmasocial/
3. 30 Days of Social Media Prompts - https://subscribepage.io/30daysofsocialmediaprompts

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial

In this episode, I sit down with Laura Robinson, a Copywriter and Marketing Expert who helps business owners create sales pages that feel authentic and actually work.

Laura shares her approach to sales copy - focussing on clarity, connection, and building trust with potential clients.

Forget the “hard sell” approach; Laura explains how you can craft copy that guides your audience naturally through the sales journey and makes them feel confident in their decision.

Laura offers actionable advice for creating content that resonates with your ideal clients, serves their needs, and ultimately gets results.

Key Takeaways:

1. Sell by Serving: Laura explains how to shift your mindset from “selling” to “serving.” When your focus is on helping your audience understand your offer’s value, your copy naturally feels more genuine and less pushy.
2. Start with a Rough Draft: Laura encourages starting with a “scrappy” first draft to get your ideas out there, then refining your message with clarity and simplicity.
3. Speak Your Client’s Language: To create copy that resonates, use words and phrases that your ideal clients would use, showing them you understand their needs.
4. Lead with Benefits, Not Features: Highlight how your service benefits the client directly—what’s in it for them? This helps them envision the transformation your offer provides.
5. Iterate and Improve: Laura stresses the importance of experimenting and listening to feedback to refine your sales copy over time, ensuring it continues to speak to your audience’s needs.

Action Steps:

1. Draft a “scrappy” version of your sales page, focusing on getting your ideas down without overthinking.
2. Revisit your existing sales pages and ask yourself, “Am I speaking my client’s language? Am I leading with benefits?”
3. Gather feedback from trusted clients or colleagues, and make adjustments based on what resonates most.

I really want you to take action in your business and would love it if you share the action you've taken after listening to this. Please tag us in your stories or posts and let's celebrate progress together!

Connect with Laura:

1. Website: https://worditude.co.uk/
2. Free Resource: Humble Mumble Queue Training - A free training to help you make your voice heard in a crowded market https://worditude.co.uk/humble

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial

I sit down with the incredible Danny Clark, entrepreneur and founder of Easy Peasy Business. Danny is an expert in simplifying business processes and helping entrepreneurs build businesses that don’t rely on them working all the time.

We dive into the importance of automation, strategy, and how to make your business run more smoothly, so you can focus on what matters most.

Danny shares his journey, from the frustrations of being overwhelmed in business to discovering the power of automation and strategic thinking. Whether you’re looking to scale or just make life easier, this episode is packed with insights on how to get more done with less stress.

Key Takeaways:

1. Leverage Automation: Danny talks about the importance of automating repetitive tasks to free up your time and focus on higher-level business activities.
2. Systems for Success: Learn how setting up the right systems can save you time and reduce overwhelm, allowing you to focus on growth rather than day-to-day tasks.
3. Work Smarter, Not Harder: Danny shares practical tips on how to streamline your business operations, so you’re working more efficiently, not harder.
4. Creating a Sustainable Business: A business should support your life, not the other way around. Danny emphasizes the importance of building a sustainable business that works for you.
5. Building for Scalability: Whether you’re a solo entrepreneur or scaling up, Danny explains how setting up the right processes early on can make growth much smoother and less stressful.

Action Steps:

1. Identify repetitive tasks in your business and explore automation tools that can handle them for you.
2. Review your current systems and see where you can streamline or improve efficiency.
3. Consider what’s taking up most of your time and evaluate whether it’s something that can be delegated or automated.

I really want you to take action in your business and would love it if you share the action you've taken after listening to this. Please tag us in your stories or posts and let's celebrate progress together!

Connect with Danny Clark:

1. Website: https://easypeasybusiness.com/go?am_id=lucyjohnstone7335 (affiliate link)
2. Facebook: www.facebook.com/easypeasybusiness

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial