Stakeholder Podcasting

著者： Solid Gold Podcasts #BeHeard
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  • The more stakeholders you have, the more complex your communication challenges. Welcome to the future of Stakeholder Communication - podcasts.
    Solid Gold Podcasts and Audiobooks
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  • 06 Extract from the Prof G pod on podcasting (from the Dan Ariely episode 1 Feb '24)

    06 Extract from the Prof G pod on podcasting (from the Dan Ariely episode 1 Feb '24)
    2024/02/13
    A talk discussing key aspects of the podcasting industry and medium. It covers the extreme income inequality where the top podcasts take most revenue, the importance of Joe Rogan in growing the industry, the peak and recent slowdown in new podcast launches, the still fast growth and high advertising rates for top podcasts, and reasons why podcast ads outperform other digital ads including the intimate listener relationship. Action items involve researching the podcast advertising market potential and targeting podcast sponsorships.

    Extreme Inequality in Podcast Monetization.
    A few top podcasts take nearly all revenue and profits. Podcasting is likely not self-sustaining outside the top 1000 shows. The advertising market concentrates heavily among the top 500 podcasts.

    Joe Rogan's Pivotal Impact.
    Joe Rogan has been crucial in driving podcasting into the mainstream. His show defines key aspects of the medium and has fueled tremendous industry growth.

    Podcasting Growth Peaking.
    Podcasting saw over 1 million new shows launch in 2020 but only 220,000 in 2021. Existing shows are also exiting as growth slows despite still being faster than most other media.

    Top Podcasts Remain Highly Profitable.
    The top podcasts can operate profitably at scale with production costs around $500k-1m annually. Their high 60-90% ad margins and $40-45 CPMs make them great small media businesses.

    Intimacy Drives Strong Engagement.
    Listeners feel personal connections to hosts by hearing voices in intimate contexts over time. This drives 70-90% ad listen-through rates and higher engagement versus other digital ads. Listen to the full episode
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    5 分
  • 05 Should Corporates make Podcasts?

    05 Should Corporates make Podcasts?
    2022/02/11
    Passive decisions kill companies.

    Here's how to save yours and switch from cultures that drive corporate atrophy, to ones that drive hyper-growth.

    Gavin Kennedy asks Colin Iles whether corporates should make podcasts. His answer? It really depends on your decision-making culture! Connect with Colin
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    27 分
  • 04 Storytelling in the workplace can save your message from falling on deaf ears | Sarah Gill

    04 Storytelling in the workplace can save your message from falling on deaf ears | Sarah Gill
    2022/02/07
    A common complaint is poor communication in the workplace - from both sides!

    Sarah Gill joins our Host, Vanessa Marks, to discuss Storytelling as an effective way to ensure your message is heard.

    Employers complain that their efforts to communicate with employees falls on deaf ears, while the employee will bemoan that the message was never sent.

    Often it is not what was said but how it was said that makes someone listen and understand.

    Storytelling is a creative and effective method to bridge the communication gap and Sarah Gill shares with us her last 20 years of using creative ways to get the message sent, and received, as intended, acknowledging and addressing diversity at all levels in the workplace. Blue Moon Website · Connect with Sarah · Connect with Vanessa
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    21 分

あらすじ・解説

The more stakeholders you have, the more complex your communication challenges. Welcome to the future of Stakeholder Communication - podcasts.
Solid Gold Podcasts and Audiobooks
経済学
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