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  • 10 Lara Nathan | Reaching Children through books and podcasts

    10 Lara Nathan | Reaching Children through books and podcasts
    2024/11/05
    Join Lynn Joffee in conversation with Lara Nathan about her book 'Jamie Shai and His Superpower', which is based on her son Jamie who has cerebral palsy.

    Lara explains that cerebral palsy affects Jamie's muscle control, limiting his physical abilities but not his cognitive functions. Jamie communicates through an eye-tracking device and has a remarkable ability to connect with people through his smile.

    Lara emphasizes the importance of seeing differently abled individuals as special and encourages interaction with them. She discusses Jamie's schooling, his relationships with siblings, and the family dynamics. Lara expresses her desire for the book to be shared widely to promote understanding and acceptance of differently abled individuals. The interview concludes with information on where to purchase the book and how to contact Lara directly. Listen to Lara reading this book · Call Gavin
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    10 分
  • 09 The podcast election

    09 The podcast election
    2024/10/29
    It is said that JFK defeated Nixon partly because of how they each appeared on the first televised presidential debate. Kennedy looked good and confident, and Nixon "sweaty and shifty."

    Since then we've had a Facebook election, a Twitter one, and even a Google one.

    Listen to this snippet from the Prof G Markets podcast about how the 2024 election, with Trump on Rogan, has turned out to be the podcast election.

    This long from conversation with politicians will shape who wins over the next few years. Listen to the full episode · Call Gavin
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    1 分
  • 08 Podcasts as a corporate weapon

    08 Podcasts as a corporate weapon
    2024/10/29
    In this snippet, hear Scott Galloway's take on activist investor, Eliott, using podcasts to influence stakeholders in the runup to a vote. Listen to the full episode · Call Gavin
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    2 分
  • 07 Extract from David Remnick interview with Malcolm Gladwell

    07 Extract from David Remnick interview with Malcolm Gladwell
    2024/10/21
    Listen to Malcolm speak passionately about where podcasts fit into the media landscape. And why he uses spoken word in some instances over the written word. Listen to the full interview · Call Gavin
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    8 分
  • 06 Extract from the Prof G pod on podcasting (from the Dan Ariely episode 1 Feb '24)

    06 Extract from the Prof G pod on podcasting (from the Dan Ariely episode 1 Feb '24)
    2024/02/13
    A talk discussing key aspects of the podcasting industry and medium. It covers the extreme income inequality where the top podcasts take most revenue, the importance of Joe Rogan in growing the industry, the peak and recent slowdown in new podcast launches, the still fast growth and high advertising rates for top podcasts, and reasons why podcast ads outperform other digital ads including the intimate listener relationship. Action items involve researching the podcast advertising market potential and targeting podcast sponsorships.

    Extreme Inequality in Podcast Monetization.
    A few top podcasts take nearly all revenue and profits. Podcasting is likely not self-sustaining outside the top 1000 shows. The advertising market concentrates heavily among the top 500 podcasts.

    Joe Rogan's Pivotal Impact.
    Joe Rogan has been crucial in driving podcasting into the mainstream. His show defines key aspects of the medium and has fueled tremendous industry growth.

    Podcasting Growth Peaking.
    Podcasting saw over 1 million new shows launch in 2020 but only 220,000 in 2021. Existing shows are also exiting as growth slows despite still being faster than most other media.

    Top Podcasts Remain Highly Profitable.
    The top podcasts can operate profitably at scale with production costs around $500k-1m annually. Their high 60-90% ad margins and $40-45 CPMs make them great small media businesses.

    Intimacy Drives Strong Engagement.
    Listeners feel personal connections to hosts by hearing voices in intimate contexts over time. This drives 70-90% ad listen-through rates and higher engagement versus other digital ads. Listen to the full episode · Call Gavin
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    5 分
  • 05 Should Corporates make Podcasts?

    05 Should Corporates make Podcasts?
    2022/02/11
    Passive decisions kill companies.

    Here's how to save yours and switch from cultures that drive corporate atrophy, to ones that drive hyper-growth.

    Gavin Kennedy asks Colin Iles whether corporates should make podcasts. His answer? It really depends on your decision-making culture! Connect with Colin · Call Gavin
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    27 分
  • 04 Storytelling in the workplace can save your message from falling on deaf ears | Sarah Gill

    04 Storytelling in the workplace can save your message from falling on deaf ears | Sarah Gill
    2022/02/07
    A common complaint is poor communication in the workplace - from both sides!

    Sarah Gill joins our Host, Vanessa Marks, to discuss Storytelling as an effective way to ensure your message is heard.

    Employers complain that their efforts to communicate with employees falls on deaf ears, while the employee will bemoan that the message was never sent.

    Often it is not what was said but how it was said that makes someone listen and understand.

    Storytelling is a creative and effective method to bridge the communication gap and Sarah Gill shares with us her last 20 years of using creative ways to get the message sent, and received, as intended, acknowledging and addressing diversity at all levels in the workplace. Blue Moon Website · Connect with Sarah · Connect with Vanessa · Call Gavin
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    21 分
  • 03 Easy to get 52,000 new accounts in 8 months

    03 Easy to get 52,000 new accounts in 8 months
    2021/12/08
    Guests:
    Tshepo Kgapane (Founder | Youth Money Circle)
    Teboho Ntimane (Marketing Manager | Youth Money Circle)
    Standwa Nongauza (Co-brand manager | Easy Equities)
    Gavin Kennedy (Founder and CEO | Solid Gold Podcasts)

    Easy Does It is an innovative podcast collaboration between Easy Equities and Youth Money Circle.

    This symbiotic team has harnessed the power of podcasting to garner 52,000 sign-ups for Easy Equities and over 70,000 followers for Easy Does it in eight months.

    How many other media platforms out there can boast these results?

    Podcasting is the fastest growing medium, and is sitting on the precipice of the next communication explosion. If you aren't producing the spoken word content in the next two or three years from now, you're not going to be in the mainstream of search engine results pages.

    Easy Equities and youth Money Circle prove in this podcast, how effective, and important podcasting is marketing and reaching your stakeholders.

    [08:11, 08/12/2021] SGS Tshepo Easy Does It Kgapane: Youth Money Circle is a social enterprise that delivers fun and engaging financial education using various platforms like podcasts, webinars and blogs.

    EasyEquities is an online platform which allows anyone to buy shares in the brands and companies they love. For as little as R5, $10 or whatever amount they have available to invest (and with no monthly brokerage fees) newbie and seasoned investors alike can grow their wealth. Easy Equities · Connect with Standwa · Connect with Tshepo · Connect with Teboho · Connect with Gavin · Connect with Vanessa · Youth Money Circle · Solid Gold Podcasts #BeHeard · Call Gavin
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    34 分