How To Show Your Market Size

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The market slide in the startup fundraise pitch shows the total available market opportunity.

Here are some key steps in showing your market size.

Show the components of your market, including the number of buyers and average selling price.

Include the source of the market research so others can retrace your reference.

Define the market segments clearly so there’s agreement about what part you are pursuing.

Include serviceable and obtainable sizings as well. Avoid phrases such as “only 1% of the market gives us $10B in revenue”.

This means nothing to the investor.

In fact, the investor is left wondering how you will enter the market.

Instead, focus on the first twenty customers you’ll pursue.

Call this out as the beachhead market and show how you have already contacted the first twenty customers and have some traction with them.

It’s important to show the overall market as well as the initial segment you will pursue.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.