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In this episode of the Successful Life Podcast, host Corey Berrier addresses common misconceptions technicians have about sales, emphasizing that technicians can also be effective salespeople. Corey highlights the importance of ethical sales and customer education, delivering value-driven suggestions without appearing pushy. He offers practical advice on how to build trust and establish rapport with customers, overcome objections, and handle common challenges in sales situations. Through real-world examples, Corey demonstrates that good service alone isn't enough; technicians must adopt a sales mindset on every service call to truly help customers and succeed in their careers.

00:00 Introduction to the Podcast
00:12 Technicians and Sales: A Common Misconception
03:11 The Role of Ethical Sales
04:53 Educating Customers: The Key to Sales
07:05 Overcoming Common Sales Objections
09:03 Building Trust and Providing Value
12:19 The Importance of Role-Playing
15:49 Guiding Customers to Make Decisions
19:26 The Power of Transparency and Trust
31:32 Conclusion and Final Thoughts

https://coreyberrier.gumroad.com/

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https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

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Every service call is more than just a technical task—it's an opportunity to build or break customer trust. Successful service professionals understand that customers judge them from the moment they arrive until the final handshake, with countless small interactions determining whether they'll become loyal clients or one-time customers.

The difference between average and exceptional service often comes down to twenty fundamental practices that any technician can implement immediately. Arriving punctually (or communicating delays promptly) demonstrates respect for customers' time. Professional appearance—clean uniforms, proper identification, and well-maintained vehicles—creates confidence before you speak a word. Clear communication without confusing jargon ensures customers understand what's happening in their homes. Active listening validates customer concerns while often revealing crucial diagnostic information.

Respecting property through simple actions like wearing shoe covers and using drop cloths shows you value their most significant investment. Price transparency eliminates surprises and builds trust. A friendly demeanor diffuses tense situations, particularly during uncomfortable breakdowns. Follow-up communication demonstrates ongoing care beyond the transaction.

These aren't complex sales tactics or psychological manipulation—they're straightforward expressions of respect, communication, and professionalism. When consistently applied, they transform ordinary service calls into relationship-building opportunities that generate referrals and repeat business. The most successful technicians understand that technical competence gets you in the door, but these interpersonal skills keep you coming back.

Whether you're a seasoned professional or just starting your career, mastering these twenty customer service fundamentals will differentiate you from competitors and create the loyal customer base every service business needs to thrive. Your technical skills may solve today's problem, but your approach to customer care determines whether they'll call you for tomorrow's.

https://coreyberrier.gumroad.com/

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

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What separates successful HVAC service technicians from those who struggle? The answer goes far beyond technical skills.

Diving deep into the industry's most challenging pitfalls, this episode reveals the fifteen critical reasons why service technicians fail—and how these failures impact everyone involved. From the deceptively simple matter of technical knowledge to the often-overlooked importance of professional appearance, each factor creates a ripple effect that can make or break careers.

We explore real-world examples that demonstrate how even small mistakes—like failing to document a repair or neglecting to explain the urgency of a replacement part—can lead to significant consequences. A technician who can't clearly communicate why a capacitor needs replacing isn't just missing a sale; they're setting up their customer for a future emergency repair that could have been prevented.

Beyond the technical aspects, we examine the human elements that determine success: time management that respects customers' schedules, documentation that protects everyone involved, and the professional conduct that builds lasting trust. We acknowledge the challenges of role-playing communication scenarios (yes, most technicians hate it!) while emphasizing how critical these skills become in the field.

Whether you're a service technician looking to advance your career or a business owner wanting to build a stronger team, this episode provides actionable insights into the behaviors and practices that lead to sustainable success. Remember—when you consistently do the next right thing, you're not just securing your own future; you're elevating the standard for your entire team and industry.

https://coreyberrier.gumroad.com/

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/