What if integrating just 5 minutes of breathwork a day could help your clients manage pain, reduce inflammation, boost performance, and regulate their nervous system?

Well it can, and here’s why you should be using it…

Breathwork facilitator and neuroscience nerd Ber breaks down the practical, grounded science behind breathwork, so you can use it with clients (or yourself) to clear resistance and finally move forward.

What We Cover
➡️ How Berenice went from skeptical non-spiritualist to full-blown breathwork expert
➡️ The physiological link between breath and pain, performance, and consistency
➡️ Two breathwork styles: the slow parasympathetic kind and the stress-purging kind
➡️ What most people get wrong about “being in their head” (and how breath resets this)
➡️ How to coach clients out of procrastination and into self-belief—without mindset coaching

What You’ll Learn
✅ How to know when breathwork is the missing link in a client’s results
✅ Exactly how long and how often to do breathwork for real change
✅ Why deep exhalation beats deep inspiration for nervous system regulation
✅ The performance benefits of hypoxic breath training
✅ A practical, anti-woo-woo way to use breath to move through resistance

The Science on Cortisol (from Ber, added in post-episode)
When people constantly release cortisol, it suppresses immune function—creating long-term health consequences.

But in short bursts, cortisol actually helps.
These temporary spikes mobilise energy stores and reduce inflammation, which can help the body return to homeostasis instead of staying in a state of chronic stress and dysfunction.

So no, cortisol isn’t “bad.” It just needs to be regulated like everything else.

Want More from Ber?
🔗 Try her free Spotify sessions for focus, calming, or clarity:
10min Fire Breath (for Clarity)
7min Stillness Meditation (for Beginners)

10min Purpose & Power Breathwork (for Focus)

Instagram: @berbreathwork

Ready to scale a sustainable, coaching business that works for you (instead of the other way around)?
Swift Biz Academy is your next step if you're a health coach tired of trading time for money.

🔗 Join Here: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

At 32, I found myself reflecting on the career I built in my 20s:

Fully booked, Go-to expert, flown overseas 3 times to coach world class athletes…

On paper I was a huge success.
And if you’d asked my younger self - she’d say I was doing what I’d always dreamed of.

And yet, I couldn’t shake the quiet voice asking… Is this really it? The feeling that something was missing.

This episode is for the coach who’s quietly wondering if there’s more. The one who still loves what they do, but doesn’t want to keep trading time for money forever. If that’s you? Let’s talk about what’s next.

What We Cover:

➡️ Why “fully booked” isn’t the finish line
➡️ The hidden burnout that comes from 1:1 coaching overload
➡️ The moment I questioned everything (from a rooftop car nap)
➡️ Why success doesn’t always feel how you thought it would
➡️ How a single decision unlocked purpose, freedom, and $40K/month

What You’ll Learn:

✅ Why loving coaching doesn’t mean you have to do it forever
✅ The mindset shift that moved me from capacity to scale
✅ How group programs gave me leverage and lit me up again
✅ Signs it’s time to pivot your business model
✅ The power of support when you’re building something new

If you’re successful on paper but low-key unfulfilled behind the scenes, this is your sign to build something bigger - with more purpose, more freedom, and more impact.

Inside Swift Biz Academy, I’ll show you how to:

→ Go from fully booked to fully scalable
→ Launch a group program without burning out
→ Build a business that supports your whole life—not just your clients

Apply for Swift Biz Academy today:
→ swiftcoachesacademy.com.au/biz-academy

or DM me “SCALE” on IG to chat through if this is right for you first.

Even the best coaches are struggling to generate the same number of leads they once were…

Not because they’re bad at what they do… but because the way they’re asking for clients is outdated.

In this episode, I’ll show you why trust is tanking online, why “Book a Call” is feeling too risky for leads, and how to flip the script using value-packed lead magnets that position you as the go-to.

What We Cover:

➡️ Why online trust is at an all-time low (and what that means for your leads)
➡️ The real reason “Book a Call” isn’t converting
➡️ The 4 traits of lead magnets that consistently bring in clients
➡️ How to fix the most common lead magnet mistakes
➡️ Why giving before you ask is the new lead-gen power play

What You’ll Learn:

✅ How to build a lead magnet that’s an easy yes
✅ What makes a lead magnet flop vs. fly
✅ Why vague freebies repel your dream clients
✅ How to tie your lead magnet directly into your paid offer
✅ 3 example magnets you can swipe + use today

💥 Action Steps:

📝 Create your own lead magnet that:

• Solves one small, specific, known problem
• Is a “heck yes” for your ideal client
• Directly leads into your core offer
• Showcases your unique method

💡 Need inspo? Try:
→ “3 Exercises to Fix Your Desk Posture & Pain Today”
→ “5-Minute Gut Reset: IBS-Friendly Breakfast Formula”
→ “Train Around Injury: 7-Day Movement Plan”

Ditch the “book a call” trap and build a lead magnet that actually books clients.

Learn the strategy step-by-step inside Swift Biz Academy; your proven path to scale with systems that sell.
Apply now at → swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Ever feel like you're stuck in the 1:1 grind, dreaming of scaling but unsure where to start?

What if you could validate, sell, and design a group program without building it all upfront? (Hint: It’s easier than you think)

In this episode, I share the exact 3-step strategy to launch a group program that guarantees you won’t build a thing until you’ve made cash upfront!

What We Cover:

➡️ The power of environment in shaping your success
➡️ Why traditional program-building keeps you stuck
➡️ The VSC method: Validate, Sell, Create
➡️ Real-life examples from my $511K year
➡️ Overcoming perfectionism and launching with confidence​

What You’ll Learn:

✅ How to test your program idea before building it
✅ Strategies to get paid before creating your program
✅ Tips to stay ahead and adapt based on feedback
✅ Mindset shifts to overcome the fear of imperfection
✅ The importance of selling outcomes, not just coaching

Ready to stop trading time for money and scale your health biz?

Join the Swift Biz Academy and learn the proven steps to build and sell your group program.

Apply now at: swiftcoachesacademy.com.au/biz-academy​

Until next time and in whatever you do, Move Swiftly.

Still stuck creating content every single week, hoping this one finally brings in leads?

Want the stupidly simple Hormozi strategy I used with a million-dollar health clinic for generating 3 x the leads (without paying me thousands)?

This is your shortcut to marketing that gets results (based on your data) that turns lurkers into leads.

In this episode, I break down Alex Hormozi’s “More, Better, New” framework.

You'll walk away with the clarity to audit your marketing, clean up what’s working, and stop wasting time on what’s not.

What We Cover:

➡️ Why “content” often isn’t the answer
➡️ The 3-part framework that will 3x your leads
➡️ How to do a simple marketing audit to drive decisions
➡️ Uncover the truth about what’s actually working in your business

What You’ll Learn:

✅ How to apply Hormozi’s “More, Better, New” breakdown to your lead gen
✅ What 70% of your marketing time should really be going toward
✅ How to identify and double down on your most productive strategies
✅ What to cut (or tweak) when leads slow down
✅ Why “new” ideas should be your last priority

💥 Action Steps for More Leads with Less Effort:

📝 List every current strategy (e.g., IG Reels, podcasts, referrers)
📊 Track how many leads each strategy brings in
🧮Order them from most to least leads
🧠Identify how you can do MORE (70%), then BETTER (20%) with each strategy
🔍Address any NEW (10%) ideas
🗓Make a schedule & execute

Want help turning this audit into a real strategy that actually brings in leads consistently?
Apply for Swift Biz Academy
→ swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Running ads without a proper system is like pouring water into a leaky bucket.
If you want paying clients (not just clicks!) you need this in place first.

I break down the 4 things I recommend all coaches do before they spend a single cent on ads. If your calendar isn’t full and you’re wondering why your ads aren’t converting, then tune in to this episode ASAP!

What We Cover:
➡️ The difference between ads that flop and ads that crush
➡️ The 4 steps you need to set up before you hit “publish” on your ad
➡️ Why your lead magnet is the foundation of a successful ad strategy
➡️ How to turn clicks into clients (without adding hours to your day)

What You’ll Learn:
✅ How to design a lead magnet that your dream clients actually want
✅ The must-have landing pages (and exactly what to say on each)
✅ What automations to set up that build trust and turn leads into booked calls
✅ How to make your ads pay for themselves!

💬 Got a takeaway or lightbulb moment from this episode?
Slide into my DMs and let’s chat! @zeniawoodofficial

Ready to Have Clients Book in on Auto-Pilot with Forever Funnels™ Built Out in Your Business?
→ DM me the word “Systems Audit” over on Instagram and I’ll See If I Can Help!

Psst: Done with doing business alone?
Wanna Fast-Track Your Results?
Join the Biz Academy: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Forget just boosting posts, Jess’s 360degree full-funnel approach to Meta Ads that actually convert, make sure you’re not just getting more leads, but more sales and a clear ROI (or ROAS in ad speak)!

Jessica Tutton, a course creator and Meta ads strategist, breaks down how coaches are using paid ads all without losing money and while fixing underperforming ads to grow your business today (seriously)!

What We Cover:
➡️ How Jessica went from course creator to Meta ads expert (and what she learned along the way)
➡️ Why ads alone won’t save a broken sales process (and what to fix first)
➡️ The 3 stages of a high-converting funnel—and where Meta ads fit in
➡️ The key metrics to track so you don’t waste money on underperforming ads
➡️ The mindset shift required to move from organic-only to paid growth
➡️ How to start running Meta ads the smart way (without blowing your budget)

What You’ll Learn:
✅ When it’s the right time to start running Meta ads in your business
✅ How to optimize your funnel first so ads don’t fall flat
✅ The most important numbers to track for ad success
✅ How to budget for ads based on lifetime customer value
✅ Why waiting until everything is perfect is the biggest mistake coaches make

Want More from Jess?
Download Her Free Ad Creative Playbook
Instagram: @jessicatutton

Take a Behind the Scenes Look inside the Swift Biz Academy

If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and gain more time and profit, Swift Biz Academy is where you need to be.

🔗 Join the Biz Academy

Until next time and in whatever you do, Move Swiftly.

If you’re tired of doing random marketing tactics with no real direction or data to guide you, then this episode is your wake-up call. We’re breaking down exactly how to build a repeatable, data-backed marketing plan that actually gets leads (and clients) without the frustration of your efforts going to waste.

What We Cover:
➡️ The 4 Step Marketing Plan to take you from confused to clear AF
➡️ Why you need marketing goals
➡️ What is a Marketing Hypothesis (and why you need one)
➡️ Real examples of how to generate 50 leads per week with organic content

What You’ll Learn:
✅ How to reverse-engineer your monthly client goals into daily actions
✅ What numbers to track weekly so you know if your marketing is working
✅ How to build a 90 Day Marketing Plan that isn’t up to chance
✅ Why most coaches give up too early (hint: the answer is in the data)

Got questions? Wanna chat this episode through? My DMs are always open! @zeniawoodofficial

Want to Steal My Marketing Planner?
Get the exact tool I use to plan and review my marketing every month.
👉 Download the Free Marketing Planner HERE

Want a proven spreadsheet to clearly track your lead to sales process?
Steal My Metric Tracker HERE

Take a Behind the Scenes Look inside the Swift Biz Academy:
👉 www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.