“If the whole world were blind, how would your brand be recognised?”

Brand Identities are usually bound by visuals. But what if you could design them through music? This tête-à-tête we bring to you the brains behind Brand Musiq- BrandMusiq expresses a brand’s emotional essence by applying the science of sound and the art of music. The MOGO® or ‘musical logo’, a proprietary sonic identity model, connects millions of consumers every day at a deeper, more subliminal level across several brands in India (Vistara Airlines, Tata Salt, HDFC, Myntra, Raymond, etc) and global markets.

Our speakers are Rajeev Raja & Ajit Varma. Rajeev is the Founder and ‘Soundsmith’ of BrandMusiq. One of India’s finest Jazz and fusion flautists, Rajeev is a celebrated advertising creative director who has won numerous accolades and awards in India and overseas. Just before forming BrandMusiq in 2012, he was the National Creative Director at DDB Mudra, a position he held for over 3 years.

Ajit is the Co-Founder and CEO at BrandMusiq. His 23 years in advertising also took him overseas as the MD of JWT, Jakarta and the APAC Director of Lux, Bangkok.

In this fragmented digital age, brands are looking to enhance their ‘EQ’ or Emotional Quotient with customers. Thus sound is becoming the new frontier of ‘sensory’ branding.

Moderated by Gauri Wagenaar - General Secretary, ADI Ahmedabad

ADI AMD brings to you Beyond Borders Through Design, a Têtê-À-Têtê with Kiran Khan, Rohma Khan, Anam Khurram from Beaconhouse National University (BNU), Lahore.

We have much in common by way of joint heritage, does it ring true for contemporary design?

The conversation is on how design is approached by our immediate neighbours.

BNU Lahore is Pakistan's First Not-for-Profit Liberal Arts University, offers undergraduate, graduate and doctoral programs. While they share their design process and methods, feel free to send your questions in the registration form.

Kiran Khan has 25 years of teaching experience and is currently the coordinator of the Capacity Building Team for UNESCO where she is co-leading the project ‘Documentation And Promotion Of Cultural And Creative Industries Around The Selected Heritage Sites In Punjab’. Having done her Masters in linguistics from BNU, Lahore; Kiran has also studied fashion and textile design from La Chambre Syndicale de la Couture Parisienne, France; Bunka College of Fashion, Tokyo, Japan and National College of Arts, Lahore.

Rohma Khan is an associate professor of the School of Visual Arts and Design, BNU, Lahore. Apart from teaching, she is an entrepreneur and artist and has been extended in community outreach. Under her stewardship, BNU won the Mac Jannet prize by Talloires Network, Tufts University, for the project, Hamnawa. Her latest exhibition ‘Dūje Pāse toṅ (From the Other Side): Art from the two Punjabs’ was showcased at The Reach Gallery Museum, Abbotsford, BC, Canada.

Anam Khurram is a researcher and facilitator at BNU’s textile department. Her expertise lies in embroidery and off-loom weaving. An avid theatre person, she writes plays.

The talk will be hosted by our very own, Anuj Sharma and Gauri Wagenaar.

What is STEAM education and should we include it in our Indian education system?

In conversation with Noa Haim, founder of studio Collective Paper Aesthetics ADI AMD explores the studio’s work in the field of STEAM education, impact of the pandemic on European designers and what it takes to create a sustainable participatory culture.

Collective Paper Aesthetics designs and develops audience engagement materials and STEAM education resources in a form of pop-up architecture and furnishing, merging mathematical expertise, hands-on engineering, and universal design. Among the studio patrons are MUDAM Luxembourg, National Gallery Singapore, Tate modern and more.