In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard unpack what it truly means to Design Your Life as a home service business owner.

They dive into the power of consistent habits, cutting toxic influences, and building the right circle to stay aligned with your vision. From hiring coaches and therapists to setting realistic goals and managing your mindset, this is a deep-dive into personal growth that fuels professional success.

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive deeper into advanced marketing strategies for home service businesses ready to scale.

They discuss transitioning from owner-driven marketing to technician-led marketing, the importance of tracking ROI, and how to implement long-term brand-building tactics like SEO, community engagement, and content marketing. They also break down how to leverage seasonal buying cycles, avoid wasted ad spend, and maximize your lead generation efforts.

Take your business to the next level with smarter, more strategic marketing. This episode is a must-listen, packed with insights you can implement right away.

Stay tuned for the next episode, where they’ll dive into optimizing operations for sustainable growth.

In this episode of The Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive deep into job costing, technician compensation, and financial frameworks every home service business owner needs to master.

They break down how to price services based on real costs, not guesses, while covering direct vs indirect expenses, profit margins, and how different service lines impact your bottom line. They also explore how to build a performance-based pay structure, why technician roles are not “dead-end jobs,” and how to create a culture that attracts and retains A-players.

Plus, they get into the importance of budgeting, how to avoid financial blind spots, and why hiring a coach or mentor can drastically shorten your learning curve.

If you're ready to run your business with clarity, confidence, and culture-driven leadership, this is a must-listen packed with practical takeaways you can implement today.

In this episode of THE Home Service Hot Seat, Michael Grigery and Jonathan Maynard dive deep into home service operations, covering the essential systems, hiring processes, and efficiency strategies that help businesses scale.

They break down the importance of SOPs, optimizing scheduling, team efficiency, and hiring the right people—whether it’s seasonal workers or key leadership roles. Learn how automation, structured hiring, and streamlined dispatching can transform your service business and prevent operational chaos.

If you’re looking to tighten your processes, increase profitability, and free yourself from daily firefighting, this episode is packed with actionable insights!

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard break down the fundamentals of marketing for home service businesses, from launching a new business to scaling an established one.

They discuss the importance of brand awareness, lead generation strategies, and how to maximize customer lifetime value. Michael and Jonathan also dive into low-cost, high-impact marketing tactics, including leveraging referrals, optimizing digital ads, and using direct mail for strategic outreach.

Whether you're just starting or looking to fine-tune your marketing approach, this episode is packed with actionable insights to help you stand out in a crowded market.

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard break down the fundamentals of marketing for home service businesses, from launching a new business to scaling an established one. They discuss the importance of brand awareness, lead generation strategies, and how to maximize customer lifetime value. Michael and Jonathan also dive into low-cost, high-impact marketing tactics, including leveraging referrals, optimizing digital ads, and using direct mail for strategic outreach. Whether you're just starting or looking to fine-tune your marketing approach, this episode is packed with actionable insights to help you stand out in a crowded market.

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard continue their deep dive into the 10-step sales process, covering the final five strategies essential for boosting revenue and closing more deals. They discuss the importance of selling benefits over features, leveraging behavioral triggers, and using reciprocity to build trust. Michael and Jonathan also break down how to create low-risk entry points and why post-sale relationships are the key to long-term customer retention.

Whether you’re looking to improve your conversion rates or refine your sales approach, this episode provides actionable insights to take your business to the next level.

Check out our blog here to know more.

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive into the art of sales and why mastering it is essential for business growth.

They break down the psychology behind selling, how to create emotional buy-in, and why perceived value matters more than price. Jonathan shares his 10-step sales process, covering the first five key strategies, including simplifying decisions, building trust through transparency, and leveraging customer referrals. Packed with actionable insights, this episode provides practical strategies for closing more deals and increasing revenue.