• The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus

  • 2024/03/11
  • 再生時間： 49 分
  • ポッドキャスト

The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus

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  • サマリー

  • Who is our guest?

    With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.


    What do we discuss?


    • Career Journey and Business Ventures
    • Role and Services of Customer Plus
    • Passion for Sports and Physical Activity
    • Introduction to Customer Journey Mapping
    • Understanding Customer Satisfaction Surveys and Net Promoter Score
    • Importance of Prioritising Customer Experience
    • The Discrepancy Between Promotion and Delivery
    • Common Mistakes in Customer Experience
    • The Fitness Analogy: Long-term Commitment in Customer Experience
    • The Importance of Consistency in Customer Experience
    • The Role of Customer Experience in Brand Perception
    • The Challenge of Enhancing Customer Experience
    • The Power of Choice in Customer Experience
    • The Role of Enjoyment in Customer Experience
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あらすじ・解説

Who is our guest?

With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.


What do we discuss?


  • Career Journey and Business Ventures
  • Role and Services of Customer Plus
  • Passion for Sports and Physical Activity
  • Introduction to Customer Journey Mapping
  • Understanding Customer Satisfaction Surveys and Net Promoter Score
  • Importance of Prioritising Customer Experience
  • The Discrepancy Between Promotion and Delivery
  • Common Mistakes in Customer Experience
  • The Fitness Analogy: Long-term Commitment in Customer Experience
  • The Importance of Consistency in Customer Experience
  • The Role of Customer Experience in Brand Perception
  • The Challenge of Enhancing Customer Experience
  • The Power of Choice in Customer Experience
  • The Role of Enjoyment in Customer Experience
マネジメント リーダーシップ 経済学
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