In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar.

You’ll learn:

• What factors influence your Google Ads cost, including industry competition and keyword selection
• How Google’s bidding system works and why Quality Score and Ad Rank matter
• The difference between manual and automated bidding—and which is better for your goals
• How to set a daily budget and control your monthly ad spend
• Tips for improving conversion rates and lowering your cost per click (CPC)
• Why Google Ads doesn’t have a fixed monthly fee—and how to use that flexibility to your advantage

Whether you're spending $100 or $10,000 per month, this episode will help you understand how Google Ads pricing works—and how to make it work for your business.

Blog Link: How Much Does Google Ad Services Cost?

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions.

You’ll learn:

• How to craft headlines that capture attention and drive engagement
• The importance of clear and compelling calls to action (CTAs)
• Strategies for understanding and addressing your target audience's needs
• The role of social proof in building trust and credibility
• Tips for simplifying your language to improve readability and impact
• The benefits of split testing to optimize your copy's performance
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Whether you're writing for landing pages, social media, or email campaigns, these insights will help you connect with your audience and achieve better results.

Blog Link: Top Copywriting Tricks to Improve CTR and Conversions

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers.

You’ll learn:

• How to conduct effective keyword research to target the right audience
• The importance of optimizing page titles and meta descriptions for better click-through rates
• Strategies to improve user experience and site structure for higher search rankings
• Tips for ensuring your website is mobile-friendly and fast-loading
• The role of internal linking and image optimization in boosting SEO
• Why focusing on both short-tail and long-tail keywords can drive more qualified traffic

Whether you're just starting out or looking to refine your existing SEO efforts, this episode provides actionable insights to help your small business website stand out in search results and connect with more potential customers.

Blog Link: Best SEO Practices for Small Business Websites

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.