In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar.

You’ll learn:

• What factors influence your Google Ads cost, including industry competition and keyword selection
• How Google’s bidding system works and why Quality Score and Ad Rank matter
• The difference between manual and automated bidding—and which is better for your goals
• How to set a daily budget and control your monthly ad spend
• Tips for improving conversion rates and lowering your cost per click (CPC)
• Why Google Ads doesn’t have a fixed monthly fee—and how to use that flexibility to your advantage

Whether you're spending $100 or $10,000 per month, this episode will help you understand how Google Ads pricing works—and how to make it work for your business.

Blog Link: How Much Does Google Ad Services Cost?

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions.

You’ll learn:

• How to craft headlines that capture attention and drive engagement
• The importance of clear and compelling calls to action (CTAs)
• Strategies for understanding and addressing your target audience's needs
• The role of social proof in building trust and credibility
• Tips for simplifying your language to improve readability and impact
• The benefits of split testing to optimize your copy's performance
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Whether you're writing for landing pages, social media, or email campaigns, these insights will help you connect with your audience and achieve better results.

Blog Link: Top Copywriting Tricks to Improve CTR and Conversions

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers.

You’ll learn:

• How to conduct effective keyword research to target the right audience
• The importance of optimizing page titles and meta descriptions for better click-through rates
• Strategies to improve user experience and site structure for higher search rankings
• Tips for ensuring your website is mobile-friendly and fast-loading
• The role of internal linking and image optimization in boosting SEO
• Why focusing on both short-tail and long-tail keywords can drive more qualified traffic

Whether you're just starting out or looking to refine your existing SEO efforts, this episode provides actionable insights to help your small business website stand out in search results and connect with more potential customers.

Blog Link: Best SEO Practices for Small Business Websites

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns.

You’ll learn:

• What manual bidding is and how it compares to automated strategies
• Why it’s ideal for small businesses looking to control spend and boost ROI
• How to bid smarter on high-converting keywords
• Tips for adjusting bids based on real-time performance data
• How to track ROI, conversion rates, and optimize campaigns on a tight budget
• Why flexibility, transparency, and control make manual bidding a winning move

Whether your monthly ad budget is $500 or $5,000, this episode will teach you how to make every click count—and how to avoid wasting money on underperforming ads.

Blog Link: How to Maximize Your Budget With Manual Bidding

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.

You’ll learn:

• What manual CPC bidding is and how it differs from smart bidding
• How to control ad spend by adjusting bids at the keyword and ad group level
• Why manual bidding improves ROI when paired with conversion tracking
• How to use device, time, and location-based bid adjustments
• Why local businesses benefit from custom bidding strategies
• How to prioritize high-converting keywords for peak performance
• A real-world case study of a bakery that increased conversions by 25%

Whether you're a service-based business or a local shop trying to make the most of your Google Ads budget, this episode breaks down how manual bidding helps you reach the right customers at the right time.

Blog Link: The Benefits of Manual Bidding on Google Ads for Local Businesses

🎯 Want expert help with Google Ads or campaign optimization in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.

You’ll learn:

• How GA4 helps track visitors and build remarketing audiences
• How to import audience lists into Google Ads
• Where Performance Max campaigns appear (YouTube, Gmail, Maps & more)
• Why smart bidding improves results
• The best bidding strategies for different business goals
• Why combining Performance Max with search ads captures more conversions
• How to optimize landing pages to support your campaigns

Whether you're a local business or e-commerce brand, this episode breaks down how to use Google's tools to re-engage visitors and improve ROI.

Blog Link: How Performance Max Campaigns Improve Remarketing

🎯 Want expert help with remarketing or Google Ads in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget.

You’ll learn:

• Why small businesses benefit from hiring a Google Ads expert
• What to look for in an agency’s case studies and pricing
• How local strategies work for cities like Los Angeles
• How much a small business should realistically spend on Google Ads
• Flat fee vs. performance-based models – which one works best?
• How the right agency can help optimize your ad spend and increase conversions

Whether your budget is $500 or $5,000 per month, the right agency can help you lower cost-per-click and generate high-quality leads consistently.

Blog Link: How to Choose the Best Google Ads Agency for Small Business

🚀 Need help with Google Ads?
Visit https://adexpert.io to schedule a strategy session.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping.

✅ What you’ll learn:

• How AI boosts SEO performance and content strategy
• Why AI is crucial in optimizing Google Ads and automating bid adjustments
• How to personalize email and social media marketing using AI tools
• The importance of ethical and transparent AI usage
• How local agencies in places like Los Angeles can harness AI for smarter ad targeting

Whether you're managing marketing for a local business or running an agency, this episode will give you a full roadmap to adopting AI for higher performance and growth.

Blog Link:

How Can a Digital Marketing Agency Work With Al?

🎧 Hosted by Sam Ashrafi, founder of AdExpert.io — a Google Ads and SEO specialist helping small businesses thrive in the competitive Los Angeles market.

🚀 Need help with your digital strategy?
Visit https://adexpert.io and discover how AI can elevate your marketing results.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.