In this solo episode, I rant a little about a bad drop in experience and talk about the main point of this episode which is to embrance change in your business.

I share a quick story about a terrible experience I had at a gym recently. I don't name any names or call anyone out, but I tell the story to make a point about professionalism, first impressions, and what your academy is actually saying to people who walk through the door.

We also get into why your gym is either improving or falling behind. There’s no such thing as staying the same. Just like in Jiu Jitsu, if you’re not constantly tweaking, testing, and improving your systems, you’re going to get passed.

This one is all about taking ownership, being intentional, and remembering that your culture and your standards are either attracting the right people or pushing them away.

Topics covered:

• Iteration as a tool for growth

• Why professionalism matters more than you think

• How your culture shapes your reputation

• Embracing failure as part of the process

• Creating momentum through small, consistent improvements

Follow me:
IG: @jp_levesque24
Email: JP@growjitsu.com

Are you interested in building up your BJJ business?
The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.
Download it here: www.growjitsu.com/book

In this episode, I sit down with Jeff Shaw of Bellingham BJJ.

Jeff shares how he built a Jiu Jitsu academy that he runs based on his own compass. Which incidentally exploded in popularity within the first few months of opening, creating a wait list. We talk about building a culture that attracts the right people and repels the wrong ones.

But the real gold? Jeff breaks down his onboarding process and world class foundations program. If you want to help new students succeed and actually stick around, don’t miss this part.

Topics we cover:

• Running your academy on your own compass

• Designing a welcoming environment

• Creating win-win memberships for beginners

• Building a foundations program that works

If you want to reach out to Jeff you can find him here:

IG: @BELLINGHAMBJJ

Email: Jeff@BELLINGHAMBJJ.com

Web: BELLINGHAMBJJ.COM

Are you interested in building up your BJJ business?

The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.

Download it here: www.growjitsu.com/book

In this solo episode, I kick things off with a simple but important question "What do you actually want out of academy ownership?"

A lot of people jump in for the love of Jiu Jitsu, but if you want your academy to succeed long-term, you’ve got to get real about what you’re building and how you're doing it.

We break it down into three key areas:

• Invite: How to get people in the door with simple, consistent marketing (and why paid ads probably aren’t the move at first)

• Enroll: Turning trials into members with a clear offer and a solid sign-up process

• Retain: Onboarding the right way and keeping members around for the long haul

If you get these right, growth becomes a lot less mysterious and a lot more repeatable.

Heres a link to my socials:

Instagram – @jp_levesque24Email – JP@growjitsu.comWebsite – www.Growjitsu.comWant help building these systems? Grab my free book at www.Growjitsu.com/book