I'm a fan of Josh's podcast, so naturally I was stoked to have him on as a guest. We covered a range of topics in this episode but there were a few that stood out as significant. The first being to keep things simple in your business, and the second is understanding what makes your academy special and being able to put it into words as a valuable differentiator?

Josh has great insight and answers to both of these questions and I hope you'll take something away from this episode. Being that I'm a fan of Josh's show I'll leave links to it down below along with his socials.

IG: @thejoshmckinney

FB: Josh Mickinney

Web: https://headnodhq.com/

Podcast: https://creators.spotify.com/pod/show/isuckatjiujitsushow

Lastly Josh's dad Steve Mckinney recently released a book called the Gospel of fitness which I've read and recommend especially to your parents or family who are getting older and need to maintain health and fitness.

Buy the book on Amazon

Ever wonder why someone takes a free trials class, seems to enjoy it but then doesn't join?

I can say from personal experience it's pretty frustrating when this or some variation of this happens. This can happen for a variety of reasons but if you create a good process around your free trials it will happen less and less often.

The net result of having a better free trial process is consistent growth, more students to share the art of Jiu Jitsu with, and a more successful business.

If you want to take an even deeper dive into growing your Jiu Jitsu Academy you can follow me on socials, or head over to www.Growjitsu.com/book to download a free copy of my book - The Unstuck Academy.

If the pet rock was a million dollar idea, I think this one is even better. As a BJJ practicioner Ollie once missed out on a phenomal seminar he wanted to attend, being held right in his city. The problem was he had no idea there was a seminar being held in the first place.

Out of frustration he decided to solve a problem he sees in the BJJ community. Not being able to easily find good seminars to attend or good talent to host local seminars.

One of the best things about the BJJ community is how top level athletes and coaches can and will share their knowledge to average Joes like myself. That level of access is undheard of in other sports and what Ollie is doing with the Matador app will only help promote that within the BJJ community.

If you want to check out Ollie and the Matador app here are the links below:

IG: @matadorappWebsite: https://matadorapp.io/Youtube: @MatadorAppLinkedin: https://www.linkedin.com/in/oliver-kelly-07865982/