In this solo episode, I rant a little about a bad drop in experience and talk about the main point of this episode which is to embrance change in your business.

I share a quick story about a terrible experience I had at a gym recently. I don't name any names or call anyone out, but I tell the story to make a point about professionalism, first impressions, and what your academy is actually saying to people who walk through the door.

We also get into why your gym is either improving or falling behind. There’s no such thing as staying the same. Just like in Jiu Jitsu, if you’re not constantly tweaking, testing, and improving your systems, you’re going to get passed.

This one is all about taking ownership, being intentional, and remembering that your culture and your standards are either attracting the right people or pushing them away.

Topics covered:

• Iteration as a tool for growth

• Why professionalism matters more than you think

• How your culture shapes your reputation

• Embracing failure as part of the process

• Creating momentum through small, consistent improvements

Follow me:
IG: @jp_levesque24
Email: JP@growjitsu.com

Are you interested in building up your BJJ business?
The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.
Download it here: www.growjitsu.com/book

In this episode, I sit down with Jeff Shaw of Bellingham BJJ.

Jeff shares how he built a Jiu Jitsu academy that he runs based on his own compass. Which incidentally exploded in popularity within the first few months of opening, creating a wait list. We talk about building a culture that attracts the right people and repels the wrong ones.

But the real gold? Jeff breaks down his onboarding process and world class foundations program. If you want to help new students succeed and actually stick around, don’t miss this part.

Topics we cover:

• Running your academy on your own compass

• Designing a welcoming environment

• Creating win-win memberships for beginners

• Building a foundations program that works

If you want to reach out to Jeff you can find him here:

IG: @BELLINGHAMBJJ

Email: Jeff@BELLINGHAMBJJ.com

Web: BELLINGHAMBJJ.COM

Are you interested in building up your BJJ business?

The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.

Download it here: www.growjitsu.com/book

In this solo episode, I kick things off with a simple but important question "What do you actually want out of academy ownership?"

A lot of people jump in for the love of Jiu Jitsu, but if you want your academy to succeed long-term, you’ve got to get real about what you’re building and how you're doing it.

We break it down into three key areas:

• Invite: How to get people in the door with simple, consistent marketing (and why paid ads probably aren’t the move at first)

• Enroll: Turning trials into members with a clear offer and a solid sign-up process

• Retain: Onboarding the right way and keeping members around for the long haul

If you get these right, growth becomes a lot less mysterious and a lot more repeatable.

Heres a link to my socials:

Instagram – @jp_levesque24Email – JP@growjitsu.comWebsite – www.Growjitsu.comWant help building these systems? Grab my free book at www.Growjitsu.com/book

In this episode, I sit down with Robert Biernacki from Island Top Team! You may know Rob from his work with Stephan Kesting and he's got a great perspective to share on academy ownership and Jiu Jitsu in general.

We get into:

• Finding a balanace when coaching students who are training for fun that helps them improve but not feel picked on

• How to stay passionate about teaching when your room isn’t full of competitors

• Finding other ways to fill your cup as a coach

• Other avenues of business to create a living from teaching Jiu Jitsu

I enjoyed chatting with Rob, my only regret in the episode is not having enough time to get into the endless rabit holes Jiu Jitsu conversations can take.

Check him out here:

📍 Island Top Team – Nanaimo, BC: https://islandtopteam.com📸 Instagram: @islandtopteam🧠 BJJ Concepts Online: https://bjjconcepts.net

In this episode, I go over the core framework every academy needs to grow: Invite, Enroll, Deliver, Retain, Grow

If you’re not putting time into these five buckets, your business is probably stuck.

I also talk about the actual time commitment it takes to see progress. While putting in MORE hours would be great the truth is, you just need to carve out SOME hours to work on the business side if you actually want to grow. I give various numbers during the episode but the one I keep coming back to is 4 hours per week to work ON your business is essential.

I walk through what each piece looks like and how to start building systems instead of putting out fires every week.

If you want help with this, grab a free copy of my book at www.Growjitsu.com/book

Jesse and I covered a lot of topics on todays show but here are some major topics and points of interest.

• How to run a good women's program without having to run a ladies only class.
• Using games to help students learn faster without changing your entire teaching style.
• Keeping new students longer with basic reach outs.
• Setting expectations with new students to keep your academy drama free.

It was great having Jesse on the show as he is a wealth of knowledge and runs a top notch facility. If you want to learn more about Jesse check out the links below:

Web: https://roughhandsbjj.com

IG: https://www.instagram.com/roughhandsbjj/

Free BJJ Mental Models course access for our listeners: https://www.bjjmentalmodels.com/offers/yLg5LJyT/checkout?coupon_code=RHRBJJ

Hear me out here, I'm not here to poke the bear. What I am here to do is highlight that your BJJ academy has two totally separate sides. There is the fun side of "teaching, training, coaching side" which is why most people open gyms to begin with.

Then you have the other side of the business which is the "a bunch of shit I don't want to do like marketing, sales, creating SOPS, event promotion etc".

In this episode I do bounce around a bit because truthfully there is so much to talk about within this subject but it boils down to this. If most academy owners get skilled enough on the business side to be a "blue belt" in business, they'll be fine.

If you are looking for some help to level up your academy head on over to www.Growjitsu.com/demo to book a demo and see how you can get a website, automations and systems that make your business run as smoothly as your Jiu Jitsu.

This is an expansion on the onboarding episode from two weeks ago and through all my caffinated ramblings really asks one question of the BJJ Academy owner...

What could you be doing for your students to keep them on the path to success?

Easier said than done like most things. But these processes and systems start with the idea, then an outline and they become real with one single action.

You don't need a perfect system day one, just the drive to help students improve or get the most out of their time with you and build up a system to keep them on track over time.

If you want to take a deeper look into these systems and how to improve them in your BJJ business head over to www.Growjitsu.com/book to download a free copy of my book - The Unstuck Academy.