“We live in an age where we want to be connected. Be online. Be engaged. Don’t be invisible. Share knowledge and other people’s work.”

In today’s episode, tune into this discussion on the importance of legacy, the climate crisis, and the empowering messages from leaders in various fields.

Sangeeta shares:

• her journey as an activist
• insights on building a personal brand as an author
• common mistakes to avoid as authors
• corporate social responsibility, the significance of transparency in business

Get a copy of Sangeeta’s personal favorite books that changed her life:

• Far From The Madding Crowd by Thomas Hardy
• David Copperfield by Charles Dickens

Sangeeta is an award-winning Public Relations professional, ranked at number 25 in the top 100 of the PR Influencer Index, and the founder of Serendipity PR & Media, which she established in 2009. With a remarkable career that began writing speeches for a former UK Prime Minister and Ministers, Sangeeta has worked with some of the most powerful global brands and organizations, including The Economist Group, the Cabinet Office, WHO, UN, The Times, Mayor of London, and many more.

Sangeeta is also an accomplished author, with her first book, The PR Knowledge Book, published in 2019, and her latest work, Corporate Social Responsibility Is Not Public Relations, making waves in the world of business and sustainability. Today, we’ll be diving into her newest book, What Will Your Legacy Be? — a thought-provoking guide that explores how we can build meaningful legacies through our work, values, and everyday actions.

Beyond her professional achievements, Sangeeta is a firm believer in the power of serendipity — those unexpected moments that can shape careers and businesses. She regularly writes for international platforms about sustainable business practices and serves on various boards, including the UK Taskforce for Women in Enterprise.

Connect with Sonia:

• ⁠Instagram⁠
• ⁠Website⁠
• ⁠Links⁠

Chapters

00:00 Introduction and Key Takeaways

00:01 Inspiring Stories and Perspectives on Climate Change

13:31 Actionable Steps for Young People

18:15 Advice for the 17-Year-Old You

21:48 Finding Your Passion and Making a Difference

24:24 Marketing Strategies for Authors

27:14 Common Mistakes Authors Make

30:47 Building Community Support for New Authors

33:35 Working with Celebrities and Building a PR Agency

34:52 The Evolution of Celebrity Influence

37:10 Authenticity in Storytelling

39:47 Understanding Corporate Social Responsibility (CSR)

42:34 The Importance of Transparency in Business

45:04 The Power of Individual Choices

46:23 The Impact of Literature on Life Perspectives

54:11 Surprising Personal Insights

55:12 Empowering Change in Everyday Life

59:06 Outro