Most entrepreneurs aren’t drowning in work because they lack ambition. They’re stuck doing too much of the wrong kind of work.

Sarah Lockwood talks with Julie Johnston, the founder of Rhino Squad, about what it looks like to operate from your zone of genius. They unpack the mindset traps that keep founders stuck in the weeds and walk through how small shifts in delegation can lead to major changes in time management and business growth.

Julie shares what she’s learned helping leaders hire and work with virtual assistants, especially from the Philippines, and how a global workforce can unlock more freedom, better output, and stronger team culture. Are your top people doing high-value work? What could your business look like if they were?

Julie encourages founders to think big and recognize where VAs can support every part of your organization from revenue driving activities to business operations - VAs can do much more than confirm appointments, reschedule meetings or manage your inbox (although that ‘s a great place to start if you haven’t yet)! If you’ve been hesitant to delegate or unsure where to start, Sarah and Julie’s conversation will help you rethink how you’re spending your time and what it’s really costing you.

Episode Breakdown:

00:00 Meet Julie Johnston and Rhino Squad

02:03 Mindset Shifts for Effective Delegation

06:53 Maximizing Time with Virtual Assistants

10:50 Building a Supportive Team Culture

14:01 10X Thinking and Global Workforce Strategy

24:17 Julie’s Conscious Entrepreneurial Journey

29:49 Core Values Behind Rhino Squad

Links

Connect with The Conscious Entrepreneur:

Website: http://www.consciousentrepreneur.us

LinkedIn: https://www.linkedin.com/company/conscious-entrepreneur/

Instagram: https://www.instagram.com/conscious_entrepreneur_summit/

Connect with Julie Johnston:

Website: www.rhinosquad.org

Instagram: https://www.instagram.com/rhinosquad_virtualassistants/

LinkedIn: https://www.linkedin.com/in/rhinojulie/

Connect with Sarah Lockwood:

LinkedIn: https://www.linkedin.com/in/lockwoodsarah/

Website: https://hivecast.fm

HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast.

Podcast production and show notes provided by HiveCast.fm

Most teams aren’t drowning in work. They’re drowning in distractions.

Sarah Lockwood is joined by Jenna Piché, the founder of First Light Time Management Coaching, for a timely conversation about team productivity, deep work, and sharpening your leadership focus. With the year halfway over, it’s a good moment to stop and ask: Are you making real progress on the goals you set in January or just staying busy?

Jenna shares why so many leaders unintentionally build cultures where busyness is rewarded, and why that’s such a dangerous trap. When everything feels urgent, it’s easy to lose sight of the work that actually moves the needle. What signals are you sending to your team about what matters? Are people clear on what to focus on or are they stuck reacting all day?

They also discuss the psychology of productivity and procrastination, including what’s actually going on in your brain when you put off the hard stuff. And they talk through what it looks like to shift into a culture that values deep work and gives people the space to do their best thinking.

If your team’s attention feels fractured (or maybe your own), Jenna offers a smart reset. The kind that helps you see where time is leaking out of your day, and how to fix it before the second half of the year slips by.

Episode Breakdown:

00:00 Reflecting on Goals and Productivity

02:53 Misaligned Priorities and the Myth of Busyness

06:14 Creating a Culture of Focus

09:00 Identifying Misalignment in Teams

14:55 Overcoming Procrastination and Fear

18:05 Shifting Mindsets for Deep Work

21:00 Building a Supportive Team Culture

23:56 Setting Seemingly Impossible Goals

Links

Connect with The Conscious Entrepreneur:

Website: http://www.consciousentrepreneur.us

LinkedIn: https://www.linkedin.com/company/conscious-entrepreneur/

Instagram: https://www.instagram.com/conscious_entrepreneur_summit/

Connect with Jenna Piche:

Fractured or Focused Attention Assessment: https://eencclvnukx.typeform.com/to/dMYQ67rp

LinkedIn: https://www.linkedin.com/in/jennapiche/

Instagram: https://www.instagram.com/firstlightcoach/

Website: https://firstlighthealth.co/womens-health-and-focus-coaching

Connect with Sarah Lockwood:

LinkedIn: https://www.linkedin.com/in/lockwoodsarah/

Instagram: https://www.instagram.com/hivecast.fm/

Website: https://hivecast.fm

HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast.

Podcast production and show notes provided by HiveCast.fm

The Conscious Entrepreneur is the podcast where founders come to sharpen their edge from the inside out - building businesses that are sustainable, aligned, and actually work for their life. It’s about becoming the kind of leader your business needs you to be, and doing it with clarity, connection, and purpose.

We don’t buy into hustle culture. And burnout? It’s not a badge of honor. Here, we believe thriving businesses are built by thriving people.

Hosted by Sarah Lockwood, The Conscious Entrepreneur is where growth starts within.