Today, we have a world exclusive. Will O'Brien unveils his stealth startup to the world for the first time.

Will is my pick for the rising star of season 22 and this episode will clearly show why.

Not only is he backed by some of the hottest investors in the world, he is solving a problem that could potentially save the world.

Will shares the rationale behind keeping his company under wraps for so long, focusing on engineering challenges away from the public eye.

Our conversation then turns to the ambitious quest of seagrass restoration, an innovative solution for carbon removal. We explore the immense potential of scaling restoration efforts, fueled by global climate goals, and discuss the strategic fundraising journey that brought on board top-tier investors aligned with the venture's long-term vision.

Will is a fascinating guy and we explore some of his wilder adventures including going to live with Buddist monks and writing letters to Denis O'Brien which landed him a dream job.

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Thanks to my season title partner

Local Enterprise Office: https://bit.ly/leodigital21

Find out more about digitalisation for your business in the link above.

Every great founder needs a mentor. That is why every single week, I bring you a new one.

Bad writing and communication is holding your business back.

Learn how to unlock this marketing superpower in today's Mentor Moment.

Eamon Fitzgerald has used writing and in particular email newsletters to grow a business worth millions.

Eamon is the founder of WineSpark.

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Thanks to my season title partner

Local Enterprise Office: https://bit.ly/leodigital21

Find out more about digitalisation for your business in the link above.

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Listen to the full Eamon episode: https://youtu.be/YKIHvFW6hEc?si=6KtBT1xCZktYWpQ7

Today, we sit down with Briain Curtin, the Irishman leading the marketing behind one of my favourite brands, Whoop.

I've been using Whoop since 2019 to elevate my fitness, help recovery and guide me on my longevity journey.

As VP of Global Marketing, Briain is the brains behind campaigns with global superstars such as Rory McIlroy, Christiano Ronaldo and Michael Phelps.

Briain shares how Whoop has carved its unique path in the wellness industry through relentless innovation, a commitment to science-backed insights, and a user-centered design philosophy.

On top of all that, you'll get a marketing masterclass from one of the brightest minds in sports marketing.

From helping elite athletes optimize their performance to supporting everyday individuals on their wellness journey, Whoop is transforming the way we understand our bodies. Briain discusses the brand’s approach to creating wearable tech that isn’t just a gadget but an empowering tool for life-changing health decisions.

In This Episode, You’ll Learn:

• The Whoop Philosophy: How Whoop approaches wellness from a health-first perspective, focusing on meaningful, real-time data.
• Innovation in Wearable Tech: What sets Whoop apart in the health tech industry, including its commitment to continuous improvement and cutting-edge features.
• The Power of Data: How Whoop’s technology provides actionable insights into recovery, sleep, and overall wellness.
• User-Centered Design: Why Whoop places its users at the heart of its innovation, constantly evolving to meet the needs of diverse groups, from athletes to professionals.
• Future of Health Tech: Briain’s insights into where the wellness industry is headed and Whoop’s role in shaping it.

Get a free Whoop & a month free: https://join.whoop.com/9736D656

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure

Show Notes

Links & Resources:

• Whoop Website
• Connect with Briain Curtin on LinkedIn
• Check out Whoop’s latest features and advancements on social media: Instagram, Twitter