Today, we have a world exclusive. Will O'Brien unveils his stealth startup to the world for the first time.

Will is my pick for the rising star of season 22 and this episode will clearly show why.

Not only is he backed by some of the hottest investors in the world, he is solving a problem that could potentially save the world.

Will shares the rationale behind keeping his company under wraps for so long, focusing on engineering challenges away from the public eye.

Our conversation then turns to the ambitious quest of seagrass restoration, an innovative solution for carbon removal. We explore the immense potential of scaling restoration efforts, fueled by global climate goals, and discuss the strategic fundraising journey that brought on board top-tier investors aligned with the venture's long-term vision.

Will is a fascinating guy and we explore some of his wilder adventures including going to live with Buddist monks and writing letters to Denis O'Brien which landed him a dream job.

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Thanks to my season title partner

Local Enterprise Office: https://bit.ly/leodigital21

Find out more about digitalisation for your business in the link above.

Every great founder needs a mentor. That is why every single week, I bring you a new one.

Bad writing and communication is holding your business back.

Learn how to unlock this marketing superpower in today's Mentor Moment.

Eamon Fitzgerald has used writing and in particular email newsletters to grow a business worth millions.

Eamon is the founder of WineSpark.

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Thanks to my season title partner

Local Enterprise Office: https://bit.ly/leodigital21

Find out more about digitalisation for your business in the link above.

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Listen to the full Eamon episode: https://youtu.be/YKIHvFW6hEc?si=6KtBT1xCZktYWpQ7

Today, we sit down with Briain Curtin, the Irishman leading the marketing behind one of my favourite brands, Whoop.

I've been using Whoop since 2019 to elevate my fitness, help recovery and guide me on my longevity journey.

As VP of Global Marketing, Briain is the brains behind campaigns with global superstars such as Rory McIlroy, Christiano Ronaldo and Michael Phelps.

Briain shares how Whoop has carved its unique path in the wellness industry through relentless innovation, a commitment to science-backed insights, and a user-centered design philosophy.

On top of all that, you'll get a marketing masterclass from one of the brightest minds in sports marketing.

From helping elite athletes optimize their performance to supporting everyday individuals on their wellness journey, Whoop is transforming the way we understand our bodies. Briain discusses the brand’s approach to creating wearable tech that isn’t just a gadget but an empowering tool for life-changing health decisions.

In This Episode, You’ll Learn:

• The Whoop Philosophy: How Whoop approaches wellness from a health-first perspective, focusing on meaningful, real-time data.
• Innovation in Wearable Tech: What sets Whoop apart in the health tech industry, including its commitment to continuous improvement and cutting-edge features.
• The Power of Data: How Whoop’s technology provides actionable insights into recovery, sleep, and overall wellness.
• User-Centered Design: Why Whoop places its users at the heart of its innovation, constantly evolving to meet the needs of diverse groups, from athletes to professionals.
• Future of Health Tech: Briain’s insights into where the wellness industry is headed and Whoop’s role in shaping it.

Get a free Whoop & a month free: https://join.whoop.com/9736D656

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure

Show Notes

Links & Resources:

• Whoop Website
• Connect with Briain Curtin on LinkedIn
• Check out Whoop’s latest features and advancements on social media: Instagram, Twitter

Every top founder needs a great mentor. Each week, I bring you a brand new mentor who can help you on your journey.

This week is a great friend of mine, my real-life mentor and accountability buddy, James McCormack.

In this raw episode, he shares the moment when he knew his life must change and the dramatic steps he took to reshape his entire world in the last 5 years.

To listen to the full episode, go to episode 302.

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure

In this episode, I sit down with David Jelly, founder of Property Bridges, to explore his fascinating transition from the fast-paced world of banking to becoming a trailblazer in PropTech.

David shares his journey of becoming disillusioned with the traditional financial system and his bold leap into entrepreneurship. He reveals the critical moments and insights that pushed him to start Property Bridges, a platform transforming how people invest in property.

Through candid reflections on risk, failure, and resilience, David provides a roadmap for anyone feeling trapped in a corporate world and ready to pursue something meaningful.

We discuss how technology can solve real-world problems and reshape industries, and David offers practical advice for founders looking to innovate. This is a story about breaking free from convention, building something impactful, and navigating the highs and lows of entrepreneurship.

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure

Every succcessful founder I've met has a mentor. Each week I bring you a new mentor so you can access some of the world's best founders and have them for 10 minutes each week to guide you for the week ahead.

Your mentor this week is health and fitness entrepreneur Rob Lipsett.

Rob is a regular guest on the pod as he represents a new breed of location-flexible, works off his own schedule, and has built a highly profitable business while doing it.

This week, we delve into why you just need to make tiny wins daily as opposed to trying to achieve superhuman feats.

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure

Paul Quigley, the founder of Newswhip, shares his extraordinary journey from the legal world to becoming a trailblazer in media analytics.

We analyse the early days of the Irish startup scene, where camaraderie and a post-economic crash environment gave rise to companies like Intercom and Boxever. Drawing parallels to today's world, Paul discusses the potential for groundbreaking startups emerging from global shifts like the COVID-19 pandemic and the advent of hybrid business models.

With an ever-evolving media landscape, Paul and I dive into the complexities of news consumption. Social media has become the dominant source for many, especially younger generations, but it brings its own set of challenges. We talk about the role of bias, the rise of news influencers, and how political figures like Donald Trump shape public discourse. Our conversation touches on the importance of curation and factual reporting, highlighting outlets that blend traditional journalism with modern platforms, while pondering the role of AI and influencers in redefining media norms.

Balancing innovation with maintaining success is a fine art, and Paul offers insights into his personal approach to mental and physical well-being. From sea swimming to silent retreats, he underlines the importance of managing the 'noise' in one's head. We reflect on the significance of curiosity and passion in business, underscoring the necessity of effective storytelling and marketing in building a successful brand. Financial security's impact on the entrepreneurial journey also features in our discussion, revealing the personal sacrifices and dedication required to thrive in the ever-changing media landscape.

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure

Will and Adrian, the innovative minds behind Sons, a trailblazing men's healthcare brand, share their journey of transforming male pattern hair loss treatment with honesty and accessibility.

Their personal experiences with subpar hair loss clinics drove them to create a brand that not only delivers evidence-based solutions but also shatters the stigma surrounding hair loss.

With backgrounds in business and science, they offer a fresh perspective on making hair loss treatments relatable and affordable, all while navigating the challenges of launching a healthcare brand during tumultuous times.

Throughout our conversation, Will and Adrian reveal the hurdles they overcame in launching Sons, from validating their business concepts to leveraging their networks for investment. The duo shares their strategic decisions in marketing, including the bold move to invest in TV advertising, which proved vital for building trust with their audience. As they recount their entrepreneurial journey, they touch on the impact of global events like Brexit and the pandemic, offering valuable insights into their adaptive strategies and the importance of creativity and risk-taking.

As we wrap up, Will and Adrian candidly discuss the balance between personal life and business growth, highlighting their transparency with both their team and investors. They delve into the challenges of fund-raising, the shift from revenue focus to profitability, and the joy and complexity of balancing family life amidst entrepreneurial ambitions. With an eye on the future, they share their plans for European expansion and the potential for Sons to lead in the men's healthcare market. This episode is a treasure trove of inspiration and practical advice for anyone aspiring to make waves in the healthcare industry.

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Thanks to my season partners

Local Enterprise Office: https://rebrand.ly/EELEO

Property Bridges: https://rebrand.ly/eepropbridge

Azure Communications: https://rebrand.ly/eeazure

*Use code Fox20 to get a 20% discount with Azure