Send us a text

What if the key to entrepreneurial fulfillment isn't in the milestones you achieve but in the challenges you overcome? This episode of the Esthetician Podcast promises a raw and inspiring exploration of the entrepreneurial journey, tailored for those who feel trapped in the survival phase of their aesthetics business. Join me, Kari Jo Patterson, as I recount my transformation from a solo esthetician to a thriving business owner with ultimate time and financial freedom. You'll hear my personal anecdotes, including a revealing look at how the pandemic taught me the value of resilience and the unexpected joy found within the struggle itself.

Journey with me as I share the realness behind every business milestone—from opening my first space to renovating a grand spa—where I learned that fleeting happiness often accompanies success. The true joy, I discovered, lies in the perseverance through hardships and the unwavering support of my team during those dark times when everything felt uncertain. This episode is not just about surviving; it's about thriving by embracing every lesson and allowing those lessons to fuel your passion and persistence. Whether you're aiming to build your own aesthetics empire or simply seeking solace in shared experiences, this episode offers a heartfelt narrative that pushes you to appreciate the journey, not just the destination.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Launching a business can feel like juggling flaming bowling pins, but with the right team and insights, it can transform into a well-choreographed performance. Holly, my very first employee, shares her experience from being a virtual receptionist to becoming the marketing head at a multi-million-dollar company. We share stories from the early days, drawing inspiration from industry leaders like Kimber James of Borbaletta, and talk about the challenges we faced, the adaptability required, and the big wins along the way.

Friendship and business—often labeled as oil and water—can actually create a vibrant cocktail when mixed with boundaries and trust. Holly and I reminisce about the hilarious chaos at Deluxe, from getting TikToks to go viral to the emotional rollercoaster of balancing personal lives with professional duties. We debunk the myth that friends shouldn't work together and highlight the importance of open communication and setting the right expectations to thrive in such partnerships.

Marketing isn't just about catchy slogans; it's about leveraging data to tell a compelling story that drives growth. We dive into the nuts and bolts of successful marketing strategies, emphasizing the power of analytics and a robust online presence. Holly's shift from a creative role to marketing at a manufacturing company shows the necessity of fostering creativity even in stoic industries. We dissect how a well-crafted website can boost client engagement and explore the untapped potential of Bing's AI-powered ads, leaving you with actionable insights that could transform how you approach your business's digital strategy.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Trust is the cornerstone of any successful team, but how do you build it authentically in your business? Today on the Esthetician Podcast, we unravel this vital element through the lens of my client Sarah's journey. Despite having foolproof systems and protocols, Sarah was grappling with a high employee turnover rate. This episode uncovers how a personal experience in leading my daughter's young women's group helped me pinpoint the missing link in Sarah's business strategy: trust. Discover how genuine, consistent connections can transform a disconnected group into a thriving, motivated team.

Join me, Kari Jo Patterson, as we explore the profound impact trust can have on your business culture. From Sarah's "aha" moment to practical insights on fostering authentic engagement, this episode is packed with strategies to help you build a strong team that fully supports your vision. Learn why trust is not just another item on your checklist but an ongoing commitment to creating meaningful relationships. If you aspire to lead a successful beauty business, don't miss these invaluable lessons on building a culture of trust and motivation.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com