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What if the key to entrepreneurial fulfillment isn't in the milestones you achieve but in the challenges you overcome? This episode of the Esthetician Podcast promises a raw and inspiring exploration of the entrepreneurial journey, tailored for those who feel trapped in the survival phase of their aesthetics business. Join me, Kari Jo Patterson, as I recount my transformation from a solo esthetician to a thriving business owner with ultimate time and financial freedom. You'll hear my personal anecdotes, including a revealing look at how the pandemic taught me the value of resilience and the unexpected joy found within the struggle itself.

Journey with me as I share the realness behind every business milestone—from opening my first space to renovating a grand spa—where I learned that fleeting happiness often accompanies success. The true joy, I discovered, lies in the perseverance through hardships and the unwavering support of my team during those dark times when everything felt uncertain. This episode is not just about surviving; it's about thriving by embracing every lesson and allowing those lessons to fuel your passion and persistence. Whether you're aiming to build your own aesthetics empire or simply seeking solace in shared experiences, this episode offers a heartfelt narrative that pushes you to appreciate the journey, not just the destination.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Launching a business can feel like juggling flaming bowling pins, but with the right team and insights, it can transform into a well-choreographed performance. Holly, my very first employee, shares her experience from being a virtual receptionist to becoming the marketing head at a multi-million-dollar company. We share stories from the early days, drawing inspiration from industry leaders like Kimber James of Borbaletta, and talk about the challenges we faced, the adaptability required, and the big wins along the way.

Friendship and business—often labeled as oil and water—can actually create a vibrant cocktail when mixed with boundaries and trust. Holly and I reminisce about the hilarious chaos at Deluxe, from getting TikToks to go viral to the emotional rollercoaster of balancing personal lives with professional duties. We debunk the myth that friends shouldn't work together and highlight the importance of open communication and setting the right expectations to thrive in such partnerships.

Marketing isn't just about catchy slogans; it's about leveraging data to tell a compelling story that drives growth. We dive into the nuts and bolts of successful marketing strategies, emphasizing the power of analytics and a robust online presence. Holly's shift from a creative role to marketing at a manufacturing company shows the necessity of fostering creativity even in stoic industries. We dissect how a well-crafted website can boost client engagement and explore the untapped potential of Bing's AI-powered ads, leaving you with actionable insights that could transform how you approach your business's digital strategy.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Trust is the cornerstone of any successful team, but how do you build it authentically in your business? Today on the Esthetician Podcast, we unravel this vital element through the lens of my client Sarah's journey. Despite having foolproof systems and protocols, Sarah was grappling with a high employee turnover rate. This episode uncovers how a personal experience in leading my daughter's young women's group helped me pinpoint the missing link in Sarah's business strategy: trust. Discover how genuine, consistent connections can transform a disconnected group into a thriving, motivated team.

Join me, Kari Jo Patterson, as we explore the profound impact trust can have on your business culture. From Sarah's "aha" moment to practical insights on fostering authentic engagement, this episode is packed with strategies to help you build a strong team that fully supports your vision. Learn why trust is not just another item on your checklist but an ongoing commitment to creating meaningful relationships. If you aspire to lead a successful beauty business, don't miss these invaluable lessons on building a culture of trust and motivation.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Could creating a supportive and collaborative culture be the secret to a thriving esthetician business? Join me, Kari Jo Patterson, as I share a personal journey from being a solo esthetician to running a successful business. I'll reveal the transformation from a competitive atmosphere at a commission-based Aveda spa to a nurturing environment where team members, like Amy and Sarah, are encouraged to support each other’s strengths. Journey with us through a tale of how even the best estheticians can sometimes struggle against a system of competition rather than cooperation, and discover how a simple shift in mindset can unlock new potentials.

Uncover strategies that not only boost productivity but also create an atmosphere where your clients can feel the positive energy the moment they walk in. I'll break down the practical steps I took in hiring for complementary skills, setting collaborative goals, and celebrating every achievement, big or small. As the holiday season approaches, it's more critical than ever to foster a team that's not just ready to meet the challenges but excited to thrive through them. Listen in for actionable insights and tips to build an esthetician empire where prosperity and passion go hand in hand.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Unlock the secrets of successful collaboration and networking in the business world with insights from Susan Falyar, a dynamic force in the beauty and wellness industry. Susan and I, both former stay-at-home moms, recount our journey from humble beginnings to entrepreneurs, showcasing how our successful partnership made the daunting process of starting a business less intimidating. You'll hear firsthand how teamwork, shared financial responsibilities, and women empowering each other led to unexpected growth and success.

Together, Susan and I turned our separate aesthetics and massage ventures into a cohesive brand by leveraging our complementary strengths. This episode reveals the strategies behind our successful expansion, including hiring additional staff to meet market demand and maintaining separate financial arrangements while sharing resources. We also emphasize the critical role of mentorship and adapting best practices to fit our unique business styles, highlighting the importance of understanding market needs for strategic growth.

Experience the rollercoaster of entrepreneurship, where continuous learning and adaptation are key. We share insights on transitioning from a sole proprietorship to an S-corp, the value of skilled administrative staff, and the hard work behind business ownership. Whether you're considering staying solo or expanding, we challenge you to reflect on your goals. Plus, hear how partnering with like-minded businesses, like local gyms, can enhance community connections and expand your client base. Join us for an engaging conversation full of stories and strategies that have shaped our careers.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Picture this: you've built a thriving business, and yet there's one key aspect you wish you could rewind and redo. That’s exactly where I, Kari Jo Patterson, find myself today as I share a memory from my journey as an esthetician-turned-business-mogul. During my conversation with Amy, a nurse who’s been a pivotal part of our team, I was confronted with the realization that my high expectations often overshadowed the recognition my team deserved. This episode explores the delicate balance between maintaining standards and celebrating the incredible efforts of those working alongside us.

Join me as I relate this professional epiphany to a humorous family anecdote, where my home gained the nickname "the expectation house." This playful yet enlightening comparison serves as a mirror to our business practices, where expectations can sometimes overshadow appreciation. I invite you to reflect on your own leadership style and consider how you can better acknowledge and uplift those around you. Through my stories, both personal and professional, I aim to inspire you to foster a work environment that marries high standards with heartfelt recognition. Tune in and take a step towards creating a more appreciative workspace.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Unlock the secrets to transforming your esthetics business with insights from our incredible guest, Courtney, a saleswoman who revolutionized my practice. Discover how mastering the art of selling, inspired by strategies from Grant Cardone's "Sell or Be Sold," can significantly enhance not only your client acquisition but also retention. Courtney's journey from front desk dynamo to essential team member highlights the power of a generous attitude toward money and the profound impact of persuasive skills in the esthetics industry.

Find out how to turn your clients into loyal advocates by creating a welcoming environment where they feel like family. From the pivotal role of the front desk to setting the stage for exceptional client experiences, we explore key strategies that set successful esthetic practices apart. Learn how leveraging team strengths, ensuring a professional online presence, and setting motivating sales goals with enticing incentives can elevate your business above the competition.

Overcome the fear of selling with confidence-boosting tips that encourage you to "fake it till you make it." We dive into the importance of appearance and presentation, illustrating how dressing for success and having thorough product knowledge can convey professionalism and expertise. Join us as we share stories of motivation and teamwork, and offer actionable advice to help you succeed in sales by embracing discomfort and continuously pushing yourself. Don't miss this opportunity to transform your business approach and engage with our community for future growth and learning.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

What if transforming your aesthetics business was as simple as changing your approach to leadership? Discover the compelling story behind a Navy SEAL training exercise from Jocko Willink's "Extreme Ownership" and see how a change in leadership turned a losing team into a winning powerhouse. This episode of the Esthetician Podcast, hosted by me, Kari Jo Patterson, unwraps the vital role of leadership and accountability in the aesthetics industry. Learn how breaking tasks into manageable steps can revolutionize your team's performance and bring your business visions to life.

Ready to elevate your leadership skills and build your aesthetics empire? Join me as I emphasize the power of taking ownership—not for perfection, but for purposeful guidance. Whether you're seeking to enhance your influence or ready to take the leap with resources like the Fearless Prosperity Mastermind Group and one-on-one VIP coaching, this episode is your guide. Remember to subscribe, leave a review, and share with fellow estheticians as we grow our skills together and expand our impact across the industry. Equip yourself with the tools to lead confidently and watch your aesthetics business thrive.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com