In this episode, Corey speaks with Todd Taskey, an investment banker with over 20 years of experience specializing in agency M&A transactions. Todd shares invaluable insights about how modern agency transactions work and why vertical specialization can lead to better valuations and opportunities.

Episode Highlights:

• Why traditional "exit and earn-out" deals are being replaced
• How vertical specialists often command more attention from buyers than generalist agencies
• The critical metrics buyers evaluate: retention rates and recurring revenue
• Why having a sales function is crucial for agency growth and valuation
• Common financial mistakes that can derail transactions
• The importance of proper financial reporting and accrual accounting
• How to prepare your agency for a future transaction

Key Insights:

• Most successful agency transactions today involve getting both cash at close and equity upside in the acquiring company
• Buyers are increasingly focused on creating an "arc of services" rather than just rolling up similar agencies
• Agencies with $1M+ EBITDA and strong vertical focus often have more strategic options
• The "fill in the blank" problem each agency needs to solve beyond just money
• Why running a "good enough" business may be holding you back

Looking to sell your agency and maximize its value but not sure where to start? This episode is a must-listen.

The resources mentioned in this episode are:

- Connect with Todd on LinkedIn: https://www.linkedin.com/in/toddtaskey

- Check out Potomac Business Capital: https://potomacbusinesscapital.com

- Listen to SecondBitePodcast: https://potomacbusinesscapital.com/podcast

- Email Todd at Todd@PotomacBusinessCapital.com

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This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.